Rascasse Audience Intelligence

Blizzard Entertainment Target Market in Germany

A data profile of the people who buy, follow and care about Blizzard Entertainment in Germany — modelled from more than twelve digital signal sources. Blizzard Entertainment has an estimated audience of 374,340 people in Germany.

#1882among Brand in Germany#335in Games

The average Blizzard Entertainment fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frankenstein (1931 film), Brian Johnson, Peter Jackson, with strongest over-indexing on Frankenstein (1931 film) (42.05× the country average).

Demographically, the Blizzard Entertainment audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blizzard Entertainment fan in Germany is more male, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Frankenstein (1931 film).

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blizzard Entertainment profile in Germany.

Audience size
374K
in Germany
Gender
31.0%♀
69.0% male
Age
27.0
average years
Country rank
#14795
Brand in Germany
Fig. 01

Search interest · 12-month trend

+202%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blizzard Entertainment

31.0% are female, 69.0% are male, average age 27.0.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Blizzard Entertainment audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age27.0
Estimated audience size374,340
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Blizzard Entertainment audience in Germany
Age bracketShare%
16-1956%
20-2921%
30-3912%
40-497%
50+3%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Blizzard Entertainment audience comes from Germany.

Worldwide audience distribution share by country for Blizzard Entertainment
CountryShare
Germany47.9%
Canada33.6%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blizzard Entertainment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blizzard Entertainment customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.15×
02Hamburg~9K1.14×
03Nordrhein-Westfalen~90K1.12×
04Schleswig-Holstein~10K1.11×
05Sachsen-Anhalt~10K1.06×
06Berlin~20K1.05×
07Rheinland-Pfalz~20K1.02×
08Saarland~5K1.02×
09Sachsen~20K1.00×
10Bremen~3K1.00×
11Hessen~30K0.96×
12Bayern~50K0.91×
13Brandenburg~10K0.91×
14Thüringen~8K0.89×
15Baden-Württemberg~40K0.88×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Blizzard Entertainment, Germany
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blizzard Entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blizzard Entertainment audience
#·InterestCategoryAffinity×
01Frankenstein (1931 film)Movies & TV42.05×
02Culture of TaiwanPolitics & Society41.00×
03Peter JacksonMovies & TV37.71×
04Perfect WorldGames36.29×
05FedoraTechnology & Electronics32.32×
06Ragnarok OnlineGames26.15×
07ActivisionGames24.96×
08Brian JohnsonMusic & Radio21.78×
09art musicMusic & Radio16.85×
10James DeanMovies & TV16.58×
11UbisoftGames14.84×
12Viggo MortensenMovies & TV13.58×
13Snapback (hat)Fashion & Accessoires13.22×
14Rockstar GamesGames12.30×
15WarcraftGames9.83×
16Charlie HunnamMovies & TV9.22×
17Epic GamesGames7.81×
18Call of DutyGames7.79×
19SteamGames6.36×
20Crazy GamesGames4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blizzard Entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blizzard Entertainment audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.31×
Social Media UsageJOY1.16×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blizzard Entertainment audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
TraditionCONSERVATISM0.71×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blizzard Entertainment's target market in Germany?

Blizzard Entertainment's target market in Germany covers an estimated 374,340 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Blizzard Entertainment customers?

31.0% of the Blizzard Entertainment audience are female, 69.0% are male, with an average age of 27.0 years.

03

Which brands do Blizzard Entertainment fans like most?

Blizzard Entertainment fans show strongest brand affinity for Frankenstein (1931 film) (42.05×), Brian Johnson (21.78×), and Peter Jackson (37.71×) over the country average.

04

Where do Blizzard Entertainment fans live in Germany?

Blizzard Entertainment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Blizzard Entertainment fans also like?

Beyond Blizzard Entertainment itself, the audience over-indexes on Brian Johnson (21.78×), Peter Jackson (37.71×), Fedora (32.32×), and art music (16.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Blizzard Entertainment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blizzard Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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