Blizzard Entertainment Audience in Germany
Blizzard Entertainment has an estimated audience of 369,673 people in Germany. 31.0% are female, 69.0% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frankenstein (1931 film), Brian Johnson, Peter Jackson, Fedora, Steam.
The average Blizzard Entertainment fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frankenstein (1931 film), Brian Johnson, Peter Jackson, with strongest over-indexing on Frankenstein (1931 film) (42.05× the country average). Demographically, the Blizzard Entertainment audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Blizzard Entertainment fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 27.0 |
| Estimated audience size | 369,673 |
Audience persona
The typical Blizzard Entertainment fan in Germany is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Frankenstein (1931 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,509 | 1.09× |
| Bayern | 55,707 | 0.94× |
| Baden-Württemberg | 44,907 | 0.89× |
| Niedersachsen | 40,714 | 1.13× |
| Hessen | 25,565 | 0.91× |
| Rheinland-Pfalz | 19,683 | 1.06× |
| Berlin | 18,708 | 1.13× |
| Sachsen | 18,086 | 1× |
| Schleswig-Holstein | 14,646 | 1.1× |
| Sachsen-Anhalt | 10,665 | 1.11× |
| Brandenburg | 10,099 | 0.88× |
| Hamburg | 8,768 | 1.05× |
| Thüringen | 7,762 | 0.82× |
| Mecklenburg-Vorpommern | 6,022 | 0.85× |
| Saarland | 4,547 | 1× |
| Bremen | 3,220 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frankenstein (1931 film) | 42.05× | Movies & TV |
| Brian Johnson | 21.78× | Music & Radio |
| Peter Jackson | 37.71× | Movies & TV |
| Fedora | 32.32× | Technology & Electronics |
| Steam | 6.36× | Games |
| art music | 16.85× | Music & Radio |
| James Dean | 16.58× | Movies & TV |
| Charlie Hunnam | 9.22× | Movies & TV |
| Ubisoft | 14.84× | Games |
| Epic Games | 7.81× | Games |
| Ragnarok Online | 26.15× | Games |
| Activision | 24.96× | Games |
| Perfect World | 36.29× | Games |
| Snapback (hat) | 13.22× | Fashion & Accessoires |
| Viggo Mortensen | 13.58× | Movies & TV |
| Rockstar Games | 12.3× | Games |
| Call of Duty | 7.79× | Games |
| Crazy Games | 4.68× | Games |
| Warcraft | 9.83× | Games |
| Culture of Taiwan | 41× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.19 |
| Social Media Usage | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.09 |
| Career Orientation | POWER | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.8% |
| China | 7.3% |
| Finland | 5.3% |
See Blizzard Entertainment audiences in other countries
- Blizzard Entertainment — United States
- Blizzard Entertainment — United Kingdom
- Blizzard Entertainment — France
- Blizzard Entertainment — Italy
- Blizzard Entertainment — Spain
- Blizzard Entertainment — Brazil
- Blizzard Entertainment — Japan
- Blizzard Entertainment — South Korea
- Blizzard Entertainment — India
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Blizzard Entertainment have in Germany?
Blizzard Entertainment has an estimated audience of 369,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blizzard Entertainment fans?
31.0% of Blizzard Entertainment fans are female, 69.0% are male, with an average age of 27.0 years.
Which brands do Blizzard Entertainment fans like most?
Blizzard Entertainment fans show strongest brand affinity for Frankenstein (1931 film) (42.05×), Brian Johnson (21.78×), and Peter Jackson (37.71×) over the country average.
Where do Blizzard Entertainment fans live in Germany?
Blizzard Entertainment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,509), Bayern (reach 55,707), and Baden-Württemberg (reach 44,907). These three regions account for the largest share of the active audience.
What other brands do Blizzard Entertainment fans also like?
Beyond Blizzard Entertainment itself, the audience over-indexes on Brian Johnson (21.78×), Peter Jackson (37.71×), Fedora (32.32×), and Steam (6.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blizzard Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.