Brian Johnson Audience in Germany
Brian Johnson has an estimated audience of 813,941 people in Germany. 29.3% are female, 70.7% are male, average age 53.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Oral, Kazakhstan, KLIX (AM), Dog breed, Katinka Hosszú, Hormones: The Series.
The average Brian Johnson fan in Germany is 53.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Oral, Kazakhstan, KLIX (AM), Dog breed, with strongest over-indexing on Oral, Kazakhstan (96.48× the country average). Demographically, the Brian Johnson audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Brian Johnson fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 53.2 |
| Estimated audience size | 813,941 |
Audience persona
The typical Brian Johnson fan in Germany is more male, around 53.2 years old, with strong Tradition tendencies and a notable affinity for Oral, Kazakhstan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 194,144 | 1.48× |
| Nordrhein-Westfalen | 159,287 | 0.89× |
| Baden-Württemberg | 136,440 | 1.23× |
| Niedersachsen | 96,418 | 1.22× |
| Hessen | 57,873 | 0.93× |
| Sachsen | 57,682 | 1.44× |
| Rheinland-Pfalz | 35,379 | 0.87× |
| Berlin | 29,904 | 0.82× |
| Thüringen | 24,878 | 1.2× |
| Schleswig-Holstein | 24,034 | 0.82× |
| Brandenburg | 21,252 | 0.84× |
| Sachsen-Anhalt | 20,108 | 0.95× |
| Hamburg | 17,391 | 0.95× |
| Mecklenburg-Vorpommern | 12,470 | 0.8× |
| Saarland | 8,365 | 0.84× |
| Bremen | 4,903 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oral, Kazakhstan | 96.48× | Travel & Leisure |
| KLIX (AM) | 20× | Music & Radio |
| Dog breed | 2.76× | Pets & Animals |
| Katinka Hosszú | 124.53× | Sports |
| Hormones: The Series | 17.43× | Movies & TV |
| Home construction | 1.53× | Home & Garden |
| Figure painting (hobby) | 5.63× | Arts & Culture |
| Haberler | 1.73× | News |
| Home Office | 1.57× | Business & Career |
| Unique Gifts | 1.71× | Shopping |
| Este, Veneto | 2.96× | Travel & Leisure |
| Corona (band) | 2.69× | Music & Radio |
| Hoover, Alabama | 17.61× | Travel & Leisure |
| Da Hool | 20× | Music & Radio |
| Progressive rock | 1.64× | Music & Radio |
| Hobby Lobby | 6.39× | Home & Garden |
| Birthday Gifts | 1.51× | Kids & Family |
| Moroccan riad | 4.89× | Politics & Society |
| Magazine (band) | 3.69× | Music & Radio |
| Gorinchem | 8.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2 |
| Early Adopter Mentality | POWER | 1.53 |
| Career Orientation | POWER | 1.34 |
| Convenience Orientation | PREMIUM | 1.27 |
| Spirituality | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 14.7% |
| Brazil | 7.2% |
See Brian Johnson audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Brian Johnson have in Germany?
Brian Johnson has an estimated audience of 813,941 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Brian Johnson fans?
29.3% of Brian Johnson fans are female, 70.7% are male, with an average age of 53.2 years.
Which brands do Brian Johnson fans like most?
Brian Johnson fans show strongest brand affinity for Oral, Kazakhstan (96.48×), KLIX (AM) (20×), and Dog breed (2.76×) over the country average.
Where do Brian Johnson fans live in Germany?
Brian Johnson fans in Germany are most concentrated in Bayern (reach 194,144), Nordrhein-Westfalen (reach 159,287), and Baden-Württemberg (reach 136,440). These three regions account for the largest share of the active audience.
What other brands do Brian Johnson fans also like?
Beyond Brian Johnson itself, the audience over-indexes on KLIX (AM) (20×), Dog breed (2.76×), Katinka Hosszú (124.53×), and Hormones: The Series (17.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brian Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.