Rascasse Audience Intelligence

Blizzard Entertainment Target Market in United Kingdom

A data profile of the people who buy, follow and care about Blizzard Entertainment in United Kingdom — modelled from more than twelve digital signal sources. Blizzard Entertainment has an estimated audience of 620 people in United Kingdom.

The average Blizzard Entertainment fan in United Kingdom is 29.7 years old, more male, and lives primarily in England.

The audience is concentrated in England, South East, Greater London.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Blizzard Entertainment profile in United Kingdom.

Audience size
620
in United Kingdom
Gender
27.7%♀
72.3% male
Age
29.7
average years
Country rank
#117808
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blizzard Entertainment

27.7% are female, 72.3% are male, average age 29.7.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Blizzard Entertainment audience in United Kingdom
MetricValue
Female27.7%
Male72.3%
Average age29.7
Estimated audience size620
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Blizzard Entertainment audience in United Kingdom
Age bracketShare%
16-1943%
20-2927%
30-3916%
40-499%
50+5%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Blizzard Entertainment audience comes from United Kingdom.

Worldwide audience distribution share by country for Blizzard Entertainment
CountryShare
Germany46.4%
Canada32.6%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blizzard Entertainment audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Blizzard Entertainment customers by region in United Kingdom
#RegionReachAffinity×
01England<1K1.56×
02South West<1K1.15×
03East Midlands<1K1.11×
04North West<1K1.10×
05East of England<1K1.07×
06South East<1K1.04×
07Greater London<1K0.97×
08North East<1K0.94×
09Wales<1K0.93×
10Northern Ireland<1K0.92×
11Scotland<1K0.90×
12Yorkshire and the Humber<1K0.84×
13West Midlands<1K0.81×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Blizzard Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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