Rascasse Audience Intelligence

Snapback (hat) Audience in Germany

A data profile of the people who buy, follow and care about Snapback (hat) in Germany — modelled from more than twelve digital signal sources. Snapback (hat) has an estimated audience of 786,496 people in Germany.

#3629among Topic in Germany#418in Fashion & Accessoires

The average Snapback (hat) fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pierce Brosnan, Rita Wilson, Wellington boot, with strongest over-indexing on Pierce Brosnan (20× the country average).

Demographically, the Snapback (hat) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snapback (hat) fan in Germany is more female, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pierce Brosnan.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapback (hat) profile in Germany.

Audience size
786K
in Germany
Gender
59.2%♀
40.8% male
Age
33.7
average years
Country rank
#8009
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snapback (hat) fans

59.2% are female, 40.8% are male, average age 33.7.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Snapback (hat) audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age33.7
Estimated audience size786,496
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Snapback (hat) audience in Germany
Age bracketShare%
16-1930%
20-2925%
30-3921%
40-4916%
50+8%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Snapback (hat) audience comes from Germany.

Worldwide audience distribution share by country for Snapback (hat)
CountryShare
United States24.0%
Japan15.1%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapback (hat) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snapback (hat) fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.13×
02Berlin~40K1.13×
03Bayern~100K1.11×
04Hessen~70K1.11×
05Sachsen~40K1.11×
06Saarland~10K1.11×
07Baden-Württemberg~100K1.10×
08Thüringen~20K1.02×
09Hamburg~20K1.02×
10Nordrhein-Westfalen~200K0.95×
11Niedersachsen~70K0.93×
12Sachsen-Anhalt~20K0.93×
13Bremen~6K0.90×
14Schleswig-Holstein~20K0.87×
15Brandenburg~20K0.86×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Snapback (hat), Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapback (hat) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapback (hat) audience
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires80.99×
02Rita WilsonMovies & TV57.29×
03Axe (brand)Beauty & Wellness42.05×
04Baseball gloveSports30.71×
05Peter JacksonMovies & TV24.43×
06New Era Cap CompanyFashion & Accessoires22.24×
07Pierce BrosnanMovies & TV20.00×
08Orlando BloomMovies & TV20.00×
09Viggo MortensenMovies & TV20.00×
10HatFashion & Accessoires14.77×
11Baseball capFashion & Accessoires12.47×
12Cate BlanchettMovies & TV12.17×
13The HobbitMovies & TV11.57×
14Sandra BullockMovies & TV10.10×
15RobloxGames8.85×
16Ryan GoslingMovies & TV8.15×
17Tom HanksMovies & TV7.67×
18Robert RedfordMovies & TV7.28×
19Solar energyHome & Garden3.60×
20Women's clothingFashion & Accessoires2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapback (hat) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapback (hat) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.59×
IndividualismJOY1.33×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapback (hat) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.64×
Design AffinityPREMIUM0.66×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snapback (hat) have in Germany?

Snapback (hat) has an estimated audience of 786,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snapback (hat) fans?

59.2% of Snapback (hat) fans are female, 40.8% are male, with an average age of 33.7 years.

03

Which brands do Snapback (hat) fans like most?

Snapback (hat) fans show strongest brand affinity for Pierce Brosnan (20×), Rita Wilson (57.29×), and Wellington boot (80.99×) over the country average.

04

Where do Snapback (hat) fans live in Germany?

Snapback (hat) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snapback (hat) fans also like?

Beyond Snapback (hat) itself, the audience over-indexes on Rita Wilson (57.29×), Wellington boot (80.99×), Orlando Bloom (20×), and Hat (14.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Snapback (hat) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snapback (hat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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