Snapback (hat) Audience in Germany
Snapback (hat) has an estimated audience of 786,496 people in Germany. 59.2% are female, 40.8% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Gil Ofarim, Buddy – The Buddy Holly Story, Handmade Gifts.
The average Snapback (hat) fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Gil Ofarim, with strongest over-indexing on Home construction (1.56× the country average). Demographically, the Snapback (hat) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Snapback (hat) fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.7 |
| Estimated audience size | 786,496 |
Audience persona
The typical Snapback (hat) fan in Germany is more female, around 33.7 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,909 | 0.96× |
| Bayern | 144,351 | 1.14× |
| Baden-Württemberg | 120,710 | 1.12× |
| Niedersachsen | 72,370 | 0.95× |
| Hessen | 67,081 | 1.12× |
| Sachsen | 44,333 | 1.15× |
| Rheinland-Pfalz | 43,889 | 1.11× |
| Berlin | 41,929 | 1.19× |
| Schleswig-Holstein | 23,656 | 0.84× |
| Brandenburg | 20,387 | 0.84× |
| Thüringen | 19,445 | 0.97× |
| Sachsen-Anhalt | 18,740 | 0.92× |
| Hamburg | 17,478 | 0.98× |
| Mecklenburg-Vorpommern | 12,155 | 0.81× |
| Saarland | 10,565 | 1.09× |
| Bremen | 5,401 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.56× | Home & Garden |
| Progressive rock | 2.54× | Music & Radio |
| Gil Ofarim | 1.51× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.32× | Music & Radio |
| Handmade Gifts | 2.11× | Kids & Family |
| Porquerolles | 9.33× | Travel & Leisure |
| Urban Outfitters | 1.59× | Shopping |
| Minestrone | 2.38× | Food & Beverages |
| KLIX (AM) | 2.24× | Music & Radio |
| Building insulation | 3.74× | Home & Garden |
| Graham Greene (actor) | 3.35× | |
| Alaska | 2.94× | Travel & Leisure |
| Google Analytics | 2.1× | Internet & Social Media |
| Giotto | 4.7× | Food & Beverages |
| Fantasy Earth: Zero | 5.01× | Games |
| MK | 2.05× | Music & Radio |
| Isometric exercise | 5.96× | Sports |
| Graham Greene | 3.13× | Literature |
| Good to Great Jim Collins | 20× | Literature |
| Tuscany | 3.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Risk Appetite | THRILL | 1.26 |
| Extroversion | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 15.1% |
| Germany | 6.7% |
See Snapback (hat) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snapback (hat) have in Germany?
Snapback (hat) has an estimated audience of 786,496 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snapback (hat) fans?
59.2% of Snapback (hat) fans are female, 40.8% are male, with an average age of 33.7 years.
Which brands do Snapback (hat) fans like most?
Snapback (hat) fans show strongest brand affinity for Home construction (1.56×), Progressive rock (2.54×), and Gil Ofarim (1.51×) over the country average.
Where do Snapback (hat) fans live in Germany?
Snapback (hat) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,909), Bayern (reach 144,351), and Baden-Württemberg (reach 120,710). These three regions account for the largest share of the active audience.
What other brands do Snapback (hat) fans also like?
Beyond Snapback (hat) itself, the audience over-indexes on Progressive rock (2.54×), Gil Ofarim (1.51×), Buddy – The Buddy Holly Story (5.32×), and Handmade Gifts (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snapback (hat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.