New Era Cap Company Audience in Germany
New Era Cap Company has an estimated audience of 235,035 people in Germany. 32.3% are female, 67.7% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: New Era (Namibia), IHF World Women's Handball Championship, Snapback (hat), IHF World Men's Handball Championship, Denim Tears.
The average New Era Cap Company fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include New Era (Namibia), IHF World Women's Handball Championship, Snapback (hat), with strongest over-indexing on New Era (Namibia) (49.48× the country average). Demographically, the New Era Cap Company audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of New Era Cap Company fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 31.9 |
| Estimated audience size | 235,035 |
Audience persona
The typical New Era Cap Company fan in Germany is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New Era (Namibia).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,761 | 1.52× |
| Bayern | 76,659 | 1.2× |
| Baden-Württemberg | 67,281 | 1.24× |
| Niedersachsen | 40,791 | 1.06× |
| Hessen | 35,750 | 1.18× |
| Rheinland-Pfalz | 19,987 | 1.01× |
| Berlin | 17,399 | 0.98× |
| Schleswig-Holstein | 15,093 | 1.06× |
| Sachsen | 14,204 | 0.73× |
| Hamburg | 11,670 | 1.3× |
| Brandenburg | 9,109 | 0.74× |
| Thüringen | 7,399 | 0.73× |
| Sachsen-Anhalt | 6,641 | 0.65× |
| Saarland | 4,831 | 0.99× |
| Mecklenburg-Vorpommern | 4,380 | 0.58× |
| Bremen | 3,493 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New Era (Namibia) | 49.48× | News |
| IHF World Women's Handball Championship | 18.26× | Sports |
| Snapback (hat) | 22.24× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 7.28× | Sports |
| Denim Tears | 27.83× | Fashion & Accessoires |
| Reebok Pump | 77.01× | Fashion & Accessoires |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Borussia Dortmund | 1.74× | Sports |
| Thrasher (magazine) | 15.28× | Fashion & Accessoires |
| O'Neill (brand) | 19.18× | Fashion & Accessoires |
| MLB | 7.13× | Sports |
| Erima | 24.56× | Fashion & Accessoires |
| Business | 1.86× | Business & Career |
| Buffalo, New York | 13.68× | Travel & Leisure |
| THW Kiel | 9× | Sports |
| Derrick Rose | 31.39× | Sports |
| Will Smith | 7.26× | Sports |
| Will Smith | 7.26× | Sports |
| RVCA | 26.16× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Urban Lifestyle | OPEN | 1.44 |
| Risk Appetite | THRILL | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.0% |
| United States | 21.4% |
| Mexico | 12.1% |
See New Era Cap Company audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does New Era Cap Company have in Germany?
New Era Cap Company has an estimated audience of 235,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Era Cap Company fans?
32.3% of New Era Cap Company fans are female, 67.7% are male, with an average age of 31.9 years.
Which brands do New Era Cap Company fans like most?
New Era Cap Company fans show strongest brand affinity for New Era (Namibia) (49.48×), IHF World Women's Handball Championship (18.26×), and Snapback (hat) (22.24×) over the country average.
Where do New Era Cap Company fans live in Germany?
New Era Cap Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,761), Bayern (reach 76,659), and Baden-Württemberg (reach 67,281). These three regions account for the largest share of the active audience.
What other brands do New Era Cap Company fans also like?
Beyond New Era Cap Company itself, the audience over-indexes on IHF World Women's Handball Championship (18.26×), Snapback (hat) (22.24×), IHF World Men's Handball Championship (7.28×), and Denim Tears (27.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Era Cap Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.