A data profile of the people who buy, follow and care about New Era (Namibia) in Germany — modelled from more than twelve digital signal sources. New Era (Namibia) has an estimated audience of 474,395 people in Germany.
The average New Era (Namibia) fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include New Era Cap Company, Francis Ford Coppola, Ellesse, with strongest over-indexing on New Era Cap Company (49.48× the country average).
Demographically, the New Era (Namibia) audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical New Era (Namibia) fan in Germany is more male, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New Era Cap Company.
The key figures that characterise the New Era (Namibia) profile in Germany.
43.3% are female, 56.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.5 |
| Estimated audience size | 474,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 25% |
of the worldwide New Era (Namibia) audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 31.3% |
| Mexico | 22.3% |
| United States | 11.2% |
Where the New Era (Namibia) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.30× | |
| 02 | Hamburg | ~10K | 1.29× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.26× | |
| 04 | Hessen | ~40K | 1.24× | |
| 05 | Bayern | ~90K | 1.16× | |
| 06 | Baden-Württemberg | ~70K | 1.14× | |
| 07 | Rheinland-Pfalz | ~30K | 1.10× | |
| 08 | Schleswig-Holstein | ~20K | 1.09× | |
| 09 | Niedersachsen | ~40K | 0.98× | |
| 10 | Bremen | ~4K | 0.98× | |
| 11 | Saarland | ~5K | 0.87× | |
| 12 | Brandenburg | ~10K | 0.82× | |
| 13 | Thüringen | ~9K | 0.76× | |
| 14 | Sachsen | ~20K | 0.74× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.71× | |
| 16 | Sachsen-Anhalt | ~8K | 0.67× |
The strongest cross-interests of the New Era (Namibia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Era Cap Company | Fashion & Accessoires | 49.48× | ||
| 02 | Francis Ford Coppola | Movies & TV | 35.66× | ||
| 03 | Ellesse | Fashion & Accessoires | 25.32× | ||
| 04 | 43einhalb | Shopping | 16.37× | ||
| 05 | Dries van Noten | Fashion & Accessoires | 15.74× | ||
| 06 | Melissa Etheridge | Music & Radio | 14.39× | ||
| 07 | Talking Heads | Music & Radio | 13.04× | ||
| 08 | Jamiroquai | Music & Radio | 11.36× | ||
| 09 | Genesis (band) | Music & Radio | 10.87× | ||
| 10 | Free University of Berlin | Business & Career | 6.57× | ||
| 11 | JD Sports | Shopping | 4.68× | ||
| 12 | Transfermarkt | Sports | 2.84× | ||
| 13 | Tour de France | Sports | 2.83× | ||
| 14 | Electric bicycle | Cars & Mobility | 2.30× | ||
| 15 | Singer-songwriter | Music & Radio | 2.09× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.98× | ||
| 17 | Sportswear (activewear) | Fashion & Accessoires | 1.96× | ||
| 18 | Volunteering | Politics & Society | 1.88× | ||
| 19 | Solar energy | Home & Garden | 1.80× | ||
| 20 | Nature | Home & Garden | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Creativity | OPEN | 0.71× | |
| Pet Ownership | JOY | 0.80× |
New Era (Namibia) has an estimated audience of 474,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.3% of New Era (Namibia) fans are female, 56.7% are male, with an average age of 43.5 years.
New Era (Namibia) fans show strongest brand affinity for New Era Cap Company (49.48×), Francis Ford Coppola (35.66×), and Ellesse (25.32×) over the country average.
New Era (Namibia) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond New Era (Namibia) itself, the audience over-indexes on Francis Ford Coppola (35.66×), Ellesse (25.32×), Genesis (band) (10.87×), and Transfermarkt (2.84×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for New Era (Namibia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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