New Era (Namibia) Audience in Germany
New Era (Namibia) has an estimated audience of 473,009 people in Germany. 43.3% are female, 56.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, New Era Cap Company, Genesis (band), Ellesse, Transfermarkt.
The average New Era (Namibia) fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, New Era Cap Company, Genesis (band), with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the New Era (Namibia) audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of New Era (Namibia) fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.5 |
| Estimated audience size | 473,009 |
Audience persona
The typical New Era (Namibia) fan in Germany is more male, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,773 | 1.29× |
| Bayern | 90,111 | 1.19× |
| Baden-Württemberg | 74,638 | 1.16× |
| Hessen | 45,206 | 1.25× |
| Niedersachsen | 45,071 | 0.98× |
| Berlin | 29,393 | 1.39× |
| Rheinland-Pfalz | 26,192 | 1.11× |
| Schleswig-Holstein | 18,453 | 1.09× |
| Sachsen | 16,774 | 0.72× |
| Hamburg | 14,045 | 1.31× |
| Brandenburg | 11,627 | 0.79× |
| Thüringen | 8,573 | 0.71× |
| Sachsen-Anhalt | 7,224 | 0.59× |
| Mecklenburg-Vorpommern | 5,944 | 0.66× |
| Saarland | 4,694 | 0.81× |
| Bremen | 3,866 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| New Era Cap Company | 48.37× | Fashion & Accessoires |
| Genesis (band) | 16.1× | Music & Radio |
| Ellesse | 27.93× | Fashion & Accessoires |
| Transfermarkt | 3.67× | Sports |
| Francis Ford Coppola | 25.26× | Movies & TV |
| Western Union | 4.38× | Business & Career |
| Dries van Noten | 20× | Fashion & Accessoires |
| Zac Efron | 7.32× | Movies & TV |
| Satire | 4.14× | Literature |
| German television comedy | 5.37× | Movies & TV |
| JD Sports | 5.64× | Shopping |
| Sports betting | 5.99× | Games |
| Farfetch | 9.57× | Shopping |
| Pets | 1.55× | Pets & Animals |
| Melissa Etheridge | 16.5× | Music & Radio |
| Automobiles | 1.68× | Cars & Mobility |
| Tagesschau | 1.51× | Movies & TV |
| S.S.C. Napoli | 5.86× | Sports |
| Freeware | 2.01× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Sports Activity | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.39 |
| Sustainability | BALANCE | 1.29 |
| Quality Awareness | PREMIUM | 1.27 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.6% |
| Mexico | 20.8% |
| United States | 10.6% |
See New Era (Namibia) audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does New Era (Namibia) have in Germany?
New Era (Namibia) has an estimated audience of 473,009 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Era (Namibia) fans?
43.3% of New Era (Namibia) fans are female, 56.7% are male, with an average age of 43.5 years.
Which brands do New Era (Namibia) fans like most?
New Era (Namibia) fans show strongest brand affinity for JACK & JONES (75.56×), New Era Cap Company (48.37×), and Genesis (band) (16.1×) over the country average.
Where do New Era (Namibia) fans live in Germany?
New Era (Namibia) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,773), Bayern (reach 90,111), and Baden-Württemberg (reach 74,638). These three regions account for the largest share of the active audience.
What other brands do New Era (Namibia) fans also like?
Beyond New Era (Namibia) itself, the audience over-indexes on New Era Cap Company (48.37×), Genesis (band) (16.1×), Ellesse (27.93×), and Transfermarkt (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Era (Namibia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.