A data profile of the people who buy, follow and care about New Era (Namibia) in United States — modelled from more than twelve digital signal sources. New Era (Namibia) has an estimated audience of 1,253,685 people in United States.
The average New Era (Namibia) fan in United States is 26.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Circus, Psychological thriller, Electronic dance music, with strongest over-indexing on Circus (2.78× the country average).
Demographically, the New Era (Namibia) audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical New Era (Namibia) fan in United States is balanced, around 26.4 years old, with strong Tradition tendencies and a notable affinity for Circus.
The key figures that characterise the New Era (Namibia) profile in United States.
48.4% are female, 51.6% are male, average age 26.4.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 26.4 |
| Estimated audience size | 1,253,685 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 63% | |
| 20-29 | 16% | |
| 30-39 | 9% | |
| 40-49 | 8% | |
| 50+ | 4% |
Where the New Era (Namibia) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 1.86× | |
| 02 | Arizona | ~40K | 1.83× | |
| 03 | New York | ~100K | 1.59× | |
| 04 | New Mexico | ~10K | 1.58× | |
| 05 | Nevada | ~20K | 1.48× | |
| 06 | New Jersey | ~40K | 1.36× | |
| 07 | Utah | ~10K | 1.36× | |
| 08 | Illinois | ~50K | 1.34× | |
| 09 | Colorado | ~20K | 1.29× | |
| 10 | Texas | ~100K | 1.22× | |
| 11 | Hawaii | ~6K | 1.17× | |
| 12 | Washington | ~30K | 1.16× | |
| 13 | Pennsylvania | ~40K | 1.10× | |
| 14 | Michigan | ~30K | 1.10× | |
| 15 | Georgia | ~40K | 1.09× | |
| 16 | Connecticut | ~10K | 1.06× | |
| 17 | Idaho | ~6K | 1.04× | |
| 18 | Oregon | ~10K | 1.03× | |
| 19 | Wyoming | ~2K | 1.02× | |
| 20 | Massachusetts | ~20K | 0.98× | |
| 21 | Maryland | ~20K | 0.95× | |
| 22 | Kansas | ~9K | 0.94× | |
| 23 | Nebraska | ~6K | 0.94× | |
| 24 | Rhode Island | ~4K | 0.93× | |
| 25 | Delaware | ~3K | 0.92× | |
| 26 | Ohio | ~30K | 0.91× | |
| 27 | Montana | ~3K | 0.91× | |
| 28 | North Dakota | ~2K | 0.90× | |
| 29 | North Carolina | ~30K | 0.88× | |
| 30 | Indiana | ~20K | 0.88× | |
| 31 | Wisconsin | ~20K | 0.88× | |
| 32 | Florida | ~70K | 0.87× | |
| 33 | Missouri | ~20K | 0.87× | |
| 34 | Virginia | ~30K | 0.86× | |
| 35 | Iowa | ~8K | 0.86× | |
| 36 | Oklahoma | ~10K | 0.85× | |
| 37 | Alaska | ~2K | 0.84× | |
| 38 | Minnesota | ~10K | 0.83× | |
| 39 | Washington, District of Columbia | ~3K | 0.83× | |
| 40 | Tennessee | ~20K | 0.82× | |
| 41 | Alabama | ~10K | 0.80× | |
| 42 | South Dakota | ~2K | 0.79× | |
| 43 | Kentucky | ~10K | 0.78× | |
| 44 | South Carolina | ~10K | 0.77× | |
| 45 | Louisiana | ~10K | 0.72× | |
| 46 | New Hampshire | ~3K | 0.72× | |
| 47 | Mississippi | ~7K | 0.69× | |
| 48 | West Virginia | ~4K | 0.69× | |
| 49 | Arkansas | ~7K | 0.67× | |
| 50 | Maine | ~3K | 0.64× |
The strongest cross-interests of the New Era (Namibia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circus | Kids & Family | 2.78× | ||
| 02 | Muay Thai | Sports | 2.38× | ||
| 03 | Psychological thriller | Literature | 2.14× | ||
| 04 | Genderqueer | Politics & Society | 1.99× | ||
| 05 | Influencer marketing | Internet & Social Media | 1.92× | ||
| 06 | Single track (mountain biking) | Sports | 1.92× | ||
| 07 | Digital camera | Technology & Electronics | 1.86× | ||
| 08 | Self-healing | Health | 1.85× | ||
| 09 | Role-playing | Games | 1.80× | ||
| 10 | Digital audio workstation | Technology & Electronics | 1.79× | ||
| 11 | Massively multiplayer online games | Games | 1.75× | ||
| 12 | Psychological horror | Health | 1.69× | ||
| 13 | Girl power | Politics & Society | 1.67× | ||
| 14 | Raincoat | Fashion & Accessoires | 1.58× | ||
| 15 | Action role-playing game | Games | 1.57× | ||
| 16 | Handmade Gifts | Kids & Family | 1.57× | ||
| 17 | Simple living | Politics & Society | 1.55× | ||
| 18 | Electronic dance music | Music & Radio | 1.54× | ||
| 19 | Native Instruments | Technology & Electronics | 1.54× | ||
| 20 | Veggie burger | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.42× | |
| Mindfulness | BALANCE | 1.15× | |
| Sports Activity | POWER | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Sports Activity | POWER | 0.84× | |
| Mindfulness | BALANCE | 1.15× |
New Era (Namibia) has an estimated audience of 1,253,685 people in United States, concentrated in California and Texas.
48.4% of New Era (Namibia) fans are female, 51.6% are male, with an average age of 26.4 years.
New Era (Namibia) fans show strongest brand affinity for Circus (2.78×), Psychological thriller (2.14×), and Electronic dance music (1.54×) over the country average.
New Era (Namibia) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond New Era (Namibia) itself, the audience over-indexes on Psychological thriller (2.14×), Electronic dance music (1.54×), Massively multiplayer online games (1.75×), and Digital camera (1.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for New Era (Namibia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.