Girl power Audience in United States
Girl power has an estimated audience of 2,778,502 people in United States. 69.4% are female, 30.6% are male, average age 29.9. Top brand affinities: Self-love, Superman, Spirituality, Self-awareness, Self-help.
Top brand affinities include Self-love, Superman, Spirituality, with strongest over-indexing on Self-love (4.38× the country average). Demographically, the Girl power audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Politics & Society · Type: Topic · Subtype: Record label
Demographics of Girl power fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 29.9 |
| Estimated audience size | 2,778,502 |
Audience persona
The typical Girl power fan in United States is more female, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-love | 4.38× | Health |
| Superman | 1.62× | Movies & TV |
| Spirituality | 2.76× | Health |
| Self-awareness | 3.4× | Health |
| Self-help | 3.36× | Health |
| Enlightenment (spiritual) | 4.98× | Politics & Society |
| Spotify | 1.73× | Internet & Social Media |
| Harry Potter | 1.83× | Movies & TV |
| Crystal healing | 4.76× | Health |
| Self care | 2.24× | Health |
| Mindfulness | 3.06× | Health |
| PlentyofFish | 7.72× | Internet & Social Media |
| Self-confidence | 3.73× | Health |
| Motivational Quotes | 5.33× | Business & Career |
| Podcast | 1.64× | Music & Radio |
| Whole Foods Market | 1.69× | Shopping |
| Concerts | 1.51× | Music & Radio |
| Kundalini yoga | 5.08× | Health |
| Yin yoga | 5.07× | Sports |
| Kohl's | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.3 |
| Design Affinity | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.75 |
| Price Sensitivity | PREMIUM | 1.63 |
| Sustainability | BALANCE | 1.61 |
| Urban Lifestyle | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 12.6% |
| Italy | 6.4% |
See Girl power audiences in other countries
More Record label audiences in United States
- Heavy metal music (70,586,595)
- Playlist (4,656,024)
- Independent record label (2,983,367)
- The happy cats (2,366,371)
- CD Baby (2,340,595)
How to read this data
Audience size is the estimated number of people in United States who actively search for Girl power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.