A data profile of the people who buy, follow and care about Girl power in United States — modelled from more than twelve digital signal sources. Girl power has an estimated audience of 2,778,502 people in United States.
Girl power has an estimated audience of 2,778,502 people in United States. 69.4% are female, 30.6% are male, average age 29.9. Top brand affinities: Self-love, FIFA World Cup 2026, Superman, Spirituality, Self-awareness.
Top brand affinities include Self-love, FIFA World Cup 2026, Superman, with strongest over-indexing on Self-love (4.38× the country average).
Demographically, the Girl power audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Girl power fan in United States is more female, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.
The key figures that characterise the Girl power profile in United States.
69.4% are female, 30.6% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 29.9 |
| Estimated audience size | 2,778,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
The strongest cross-interests of the Girl power audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlentyofFish | Internet & Social Media | 7.72× | ||
| 02 | Motivational Quotes | Business & Career | 5.33× | ||
| 03 | Kundalini yoga | Health | 5.08× | ||
| 04 | Enlightenment (spiritual) | Politics & Society | 4.98× | ||
| 05 | Crystal healing | Health | 4.76× | ||
| 06 | Self-love | Health | 4.38× | ||
| 07 | Self-confidence | Health | 3.73× | ||
| 08 | Self-awareness | Health | 3.40× | ||
| 09 | Self-help | Health | 3.36× | ||
| 10 | Mindfulness | Health | 3.06× | ||
| 11 | Spirituality | Health | 2.76× | ||
| 12 | Self care | Health | 2.24× | ||
| 13 | FIFA World Cup 2026 | Sports | 1.86× | ||
| 14 | Harry Potter | Movies & TV | 1.83× | ||
| 15 | Spotify | Internet & Social Media | 1.73× | ||
| 16 | Whole Foods Market | Shopping | 1.69× | ||
| 17 | Podcast | Music & Radio | 1.64× | ||
| 18 | Superman | Movies & TV | 1.62× | ||
| 19 | Concerts | Music & Radio | 1.51× | ||
| 20 | Chaser | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.78× | |
| Design Affinity | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Community Orientation | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Girl power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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