Rascasse Audience Intelligence

Denim Tears Target Market in Germany

A data profile of the people who buy, follow and care about Denim Tears in Germany — modelled from more than twelve digital signal sources. Denim Tears has an estimated audience of 222,455 people in Germany.

#31among Streetwear in Germany#2675among Brand in Germany#936in Fashion & Accessoires

The average Denim Tears fan in Germany is 33.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include New Era Cap Company, Fendi, Drop shipping, with strongest over-indexing on New Era Cap Company (27.83× the country average).

Demographically, the Denim Tears audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Denim Tears fan in Germany is balanced, around 33.9 years old, with strong Price Sensitivity tendencies and a notable affinity for New Era Cap Company.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denim Tears profile in Germany.

Audience size
222K
in Germany
Gender
51.2%♀
48.8% male
Age
33.9
average years
Country rank
#21230
Brand in Germany
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Denim Tears

51.2% are female, 48.8% are male, average age 33.9.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Denim Tears audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age33.9
Estimated audience size222,455
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Denim Tears audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3920%
40-4915%
50+10%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Denim Tears audience comes from Germany.

Worldwide audience distribution share by country for Denim Tears
CountryShare
United States35.2%
United Kingdom6.3%
Poland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denim Tears audience in Germany is strongest.

Fig. 05

Top regions by affinity

Denim Tears customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.40×
02Nordrhein-Westfalen~90K1.38×
03Hamburg~9K1.35×
04Bremen~3K1.28×
05Rheinland-Pfalz~20K1.15×
06Bayern~50K1.09×
07Baden-Württemberg~40K1.07×
08Saarland~4K1.06×
09Niedersachsen~30K1.01×
10Schleswig-Holstein~10K0.99×
11Berlin~10K0.96×
12Brandenburg~7K0.80×
13Thüringen~5K0.72×
14Sachsen-Anhalt~5K0.69×
15Sachsen~10K0.66×
16Mecklenburg-Vorpommern~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Denim Tears, Germany
0.63×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denim Tears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denim Tears audience
#·InterestCategoryAffinity×
01New Era Cap CompanyFashion & Accessoires27.83×
02Tony HawkSports10.55×
03Banana RepublicFashion & Accessoires7.65×
04Pepe JeansFashion & Accessoires6.20×
05Steve MaddenFashion & Accessoires5.62×
06FendiFashion & Accessoires5.52×
07Superdry.Fashion & Accessoires5.14×
08Gina TricotFashion & Accessoires4.13×
09Polo Ralph LaurenFashion & Accessoires3.75×
10LacosteFashion & Accessoires3.41×
11PandoraFashion & Accessoires3.03×
12Sneaker collectingFashion & Accessoires2.93×
13Drop shippingShopping2.35×
14Tommy HilfigerFashion & Accessoires2.30×
15StreetwearFashion & Accessoires2.10×
16BreuningerFashion & Accessoires1.83×
17NikeFashion & Accessoires1.79×
18House musicMusic & Radio1.63×
19Luxury goodsFashion & Accessoires1.58×
20TK MaxxShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denim Tears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denim Tears audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.55×
Early Adopter MentalityPOWER1.47×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denim Tears audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
SpiritualityBALANCE0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Denim Tears's target market in Germany?

Denim Tears's target market in Germany covers an estimated 222,455 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Denim Tears customers?

51.2% of the Denim Tears audience are female, 48.8% are male, with an average age of 33.9 years.

03

Which brands do Denim Tears fans like most?

Denim Tears fans show strongest brand affinity for New Era Cap Company (27.83×), Fendi (5.52×), and Drop shipping (2.35×) over the country average.

04

Where do Denim Tears fans live in Germany?

Denim Tears fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Denim Tears fans also like?

Beyond Denim Tears itself, the audience over-indexes on Fendi (5.52×), Drop shipping (2.35×), Gina Tricot (4.13×), and Banana Republic (7.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See Denim Tears audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Denim Tears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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