Denim Tears Audience in Germany
Denim Tears has an estimated audience of 318,622 people in Germany. 55.9% are female, 44.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, New Era Cap Company, Gina Tricot, Tagesschau, Spiegel Online.
The average Denim Tears fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, New Era Cap Company, Gina Tricot, with strongest over-indexing on Drop shipping (3.68× the country average). Demographically, the Denim Tears audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Denim Tears fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 35.6 |
| Estimated audience size | 318,622 |
Audience persona
The typical Denim Tears fan in Germany is more female, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,145 | 1.48× |
| Bayern | 56,004 | 1.1× |
| Baden-Württemberg | 45,848 | 1.06× |
| Hessen | 35,304 | 1.46× |
| Niedersachsen | 31,627 | 1.02× |
| Rheinland-Pfalz | 18,349 | 1.15× |
| Berlin | 14,543 | 1.02× |
| Schleswig-Holstein | 11,389 | 1× |
| Hamburg | 10,536 | 1.47× |
| Sachsen | 9,524 | 0.61× |
| Brandenburg | 6,909 | 0.7× |
| Thüringen | 4,517 | 0.56× |
| Sachsen-Anhalt | 4,400 | 0.53× |
| Bremen | 3,886 | 1.43× |
| Saarland | 3,711 | 0.95× |
| Mecklenburg-Vorpommern | 2,789 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 3.68× | Shopping |
| New Era Cap Company | 15.39× | Fashion & Accessoires |
| Gina Tricot | 5.58× | Fashion & Accessoires |
| Tagesschau | 1.58× | Movies & TV |
| Spiegel Online | 1.66× | News |
| San Francisco 49ers | 11.26× | Sports |
| Streetwear | 2.49× | Fashion & Accessoires |
| FIFA World Cup | 1.62× | Sports |
| House music | 2.07× | Music & Radio |
| Breuninger | 2.18× | Fashion & Accessoires |
| Nike | 2.11× | Fashion & Accessoires |
| UEFA Champions League | 1.51× | Sports |
| H&M | 1.57× | Shopping |
| Banana Republic | 7.06× | Fashion & Accessoires |
| Livemusic | 2.15× | Music & Radio |
| Lacoste | 3.56× | Fashion & Accessoires |
| North Rhine-Westphalia | 1.69× | Travel & Leisure |
| Adidas | 1.7× | Fashion & Accessoires |
| New Balance | 2.46× | Fashion & Accessoires |
| Tommy Hilfiger | 2.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Creativity | OPEN | 1.23 |
| Sports Activity | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Luxury Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| United Kingdom | 6.8% |
| Poland | 4.7% |
See Denim Tears audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Denim Tears have in Germany?
Denim Tears has an estimated audience of 318,622 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Denim Tears fans?
55.9% of Denim Tears fans are female, 44.1% are male, with an average age of 35.6 years.
Which brands do Denim Tears fans like most?
Denim Tears fans show strongest brand affinity for Drop shipping (3.68×), New Era Cap Company (15.39×), and Gina Tricot (5.58×) over the country average.
Where do Denim Tears fans live in Germany?
Denim Tears fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,145), Bayern (reach 56,004), and Baden-Württemberg (reach 45,848). These three regions account for the largest share of the active audience.
What other brands do Denim Tears fans also like?
Beyond Denim Tears itself, the audience over-indexes on New Era Cap Company (15.39×), Gina Tricot (5.58×), Tagesschau (1.58×), and Spiegel Online (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Denim Tears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.