Rascasse Audience Intelligence

Denim Tears Target Market in United States

A data profile of the people who buy, follow and care about Denim Tears in United States — modelled from more than twelve digital signal sources. Denim Tears has an estimated audience of 2,450,247 people in United States.

#14among Streetwear in United States#1216among Brand in United States#552in Fashion & Accessoires

The average Denim Tears fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Carhartt, Sneaker collecting, Mobile game, with strongest over-indexing on Carhartt (4.61× the country average).

Demographically, the Denim Tears audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Denim Tears fan in United States is balanced, around 33.2 years old, with strong Indulgence tendencies and a notable affinity for Carhartt.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Denim Tears profile in United States.

Audience size
2.5M
in United States
Gender
49.3%♀
50.7% male
Age
33.2
average years
Country rank
#12089
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Denim Tears

49.3% are female, 50.7% are male, average age 33.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Denim Tears audience in United States
MetricValue
Female49.3%
Male50.7%
Average age33.2
Estimated audience size2,450,247
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Denim Tears audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Denim Tears audience comes from United States.

Worldwide audience distribution share by country for Denim Tears
CountryShare
United States35.2%
United Kingdom6.3%
Poland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Denim Tears audience in United States is strongest.

Fig. 05

Top regions by affinity

Denim Tears customers by region in United States
#RegionReachAffinity×
01New York~400K2.28×
02California~600K1.88×
03Georgia~200K1.80×
04Maryland~80K1.74×
05Illinois~100K1.58×
06Connecticut~40K1.51×
07Nevada~40K1.50×
08Delaware~10K1.44×
09Mississippi~30K1.42×
10Washington, District of Columbia~10K1.42×
11New Jersey~100K1.40×
12Florida~300K1.36×
13Rhode Island~10K1.34×
14Massachusetts~70K1.30×
15North Carolina~100K1.28×
16Pennsylvania~100K1.26×
17Michigan~90K1.25×
18Alabama~50K1.25×
19Virginia~80K1.21×
20South Carolina~50K1.21×
21Louisiana~40K1.10×
22Texas~300K1.09×
23Ohio~80K1.00×
24Indiana~50K0.95×
25Missouri~40K0.95×
26Hawaii~10K0.95×
27Washington~50K0.94×
28Tennessee~50K0.94×
29New Mexico~10K0.86×
30Minnesota~30K0.84×
31Kentucky~30K0.84×
32Arizona~50K0.83×
33Wisconsin~30K0.81×
34Oregon~30K0.81×
35Arkansas~20K0.78×
36Nebraska~10K0.77×
37Kansas~20K0.71×
38Oklahoma~20K0.70×
39Colorado~30K0.66×
40Utah~20K0.66×
41West Virginia~8K0.63×
42Alaska~4K0.60×
43South Dakota~4K0.59×
44Iowa~10K0.57×
45New Hampshire~6K0.57×
46North Dakota~3K0.53×
47Vermont~2K0.51×
48Idaho~7K0.48×
49Maine~5K0.46×
50Montana~3K0.43×
Fig. 06

Affinity by region

Affinity by region — Denim Tears, United States
0.43×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Denim Tears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Denim Tears audience
#·InterestCategoryAffinity×
01New Era Cap CompanyFashion & Accessoires7.32×
02Acne StudiosFashion & Accessoires6.72×
03CarharttFashion & Accessoires4.61×
04Levi Strauss & Co.Fashion & Accessoires4.10×
05Family carCars & Mobility4.00×
06Sneaker collectingFashion & Accessoires2.94×
07StreetwearFashion & Accessoires2.34×
08Drop shippingShopping2.29×
09PhilanthropyArts & Culture2.28×
10New BalanceFashion & Accessoires2.28×
11Property finderHome & Garden2.10×
12NikeFashion & Accessoires2.08×
13Mobile gameGames2.03×
14LivemusicMusic & Radio1.98×
15TrousersFashion & Accessoires1.92×
16Nordstrom rackFashion & Accessoires1.89×
17SunglassesFashion & Accessoires1.85×
18Self-loveHealth1.82×
19Men's clothingFashion & Accessoires1.75×
20NordstromShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Denim Tears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Denim Tears audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
Luxury OrientationPREMIUM1.58×
Price SensitivityPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Denim Tears audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
SpiritualityBALANCE0.85×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Denim Tears's target market in United States?

Denim Tears's target market in United States covers an estimated 2,450,247 people, concentrated in California and New York.

02

What is the gender split and age of Denim Tears customers?

49.3% of the Denim Tears audience are female, 50.7% are male, with an average age of 33.2 years.

03

Which brands do Denim Tears fans like most?

Denim Tears fans show strongest brand affinity for Carhartt (4.61×), Sneaker collecting (2.94×), and Mobile game (2.03×) over the country average.

04

Where do Denim Tears fans live in United States?

Denim Tears fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Denim Tears fans also like?

Beyond Denim Tears itself, the audience over-indexes on Sneaker collecting (2.94×), Mobile game (2.03×), Streetwear (2.34×), and Levi Strauss & Co. (4.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Denim Tears audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Denim Tears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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