Thrasher (magazine) Audience in Germany
Thrasher (magazine) has an estimated audience of 523,829 people in Germany. 45.6% are female, 54.4% are male, average age 32.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Skateboard, Nike Skateboarding, Skate (video game), Skate shoe, Volcom.
The average Thrasher (magazine) fan in Germany is 32.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Skateboard, Nike Skateboarding, Skate (video game), with strongest over-indexing on Skateboard (22.82× the country average). Demographically, the Thrasher (magazine) audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Thrasher (magazine) fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 32.6 |
| Estimated audience size | 523,829 |
Audience persona
The typical Thrasher (magazine) fan in Germany is balanced, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skateboard.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 98,791 | 1.17× |
| Nordrhein-Westfalen | 73,234 | 0.64× |
| Baden-Württemberg | 72,949 | 1.02× |
| Niedersachsen | 48,253 | 0.95× |
| Hessen | 44,684 | 1.12× |
| Berlin | 33,860 | 1.45× |
| Sachsen | 29,446 | 1.15× |
| Rheinland-Pfalz | 24,553 | 0.94× |
| Schleswig-Holstein | 18,829 | 1× |
| Hamburg | 13,949 | 1.18× |
| Brandenburg | 12,492 | 0.77× |
| Thüringen | 11,857 | 0.89× |
| Sachsen-Anhalt | 9,450 | 0.7× |
| Saarland | 7,811 | 1.21× |
| Mecklenburg-Vorpommern | 7,766 | 0.78× |
| Bremen | 4,696 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skateboard | 22.82× | Sports |
| Nike Skateboarding | 43.14× | Sports |
| Skate (video game) | 57.14× | Games |
| Skate shoe | 52.78× | Fashion & Accessoires |
| Volcom | 38.33× | Fashion & Accessoires |
| Skatepark | 19.56× | Sports |
| Etnies | 80.19× | Fashion & Accessoires |
| Drop shipping | 5.89× | Shopping |
| 2010s in fashion | 10.71× | Fashion & Accessoires |
| Baseball cap | 11.9× | Fashion & Accessoires |
| Huntington Beach, California | 46.78× | Travel & Leisure |
| Taobao | 19.67× | Shopping |
| Stussy | 14.66× | Fashion & Accessoires |
| Sneaker collecting | 7.62× | Fashion & Accessoires |
| Converse | 7.45× | Fashion & Accessoires |
| Bam Margera | 28.57× | Movies & TV |
| Carhartt | 10.5× | Fashion & Accessoires |
| Highsnobiety | 11.6× | Fashion & Accessoires |
| Punk fashion | 8.95× | Fashion & Accessoires |
| Dickies | 17.33× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Urban Lifestyle | OPEN | 1.74 |
| Sustainability | BALANCE | 1.72 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.25 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.2% |
| Japan | 16.9% |
| Brazil | 6.4% |
See Thrasher (magazine) audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Thrasher (magazine) have in Germany?
Thrasher (magazine) has an estimated audience of 523,829 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Thrasher (magazine) fans?
45.6% of Thrasher (magazine) fans are female, 54.4% are male, with an average age of 32.6 years.
Which brands do Thrasher (magazine) fans like most?
Thrasher (magazine) fans show strongest brand affinity for Skateboard (22.82×), Nike Skateboarding (43.14×), and Skate (video game) (57.14×) over the country average.
Where do Thrasher (magazine) fans live in Germany?
Thrasher (magazine) fans in Germany are most concentrated in Bayern (reach 98,791), Nordrhein-Westfalen (reach 73,234), and Baden-Württemberg (reach 72,949). These three regions account for the largest share of the active audience.
What other brands do Thrasher (magazine) fans also like?
Beyond Thrasher (magazine) itself, the audience over-indexes on Nike Skateboarding (43.14×), Skate (video game) (57.14×), Skate shoe (52.78×), and Volcom (38.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thrasher (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.