Stussy Audience in Germany
Stussy has an estimated audience of 1,013,839 people in Germany. 37.9% are female, 62.1% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Financial technology, Comme des Garçons, Sports, TikTok, Arts and music.
The average Stussy fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Financial technology, Comme des Garçons, Sports, with strongest over-indexing on Financial technology (6.75× the country average). Demographically, the Stussy audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Stussy fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 29.5 |
| Estimated audience size | 1,013,839 |
Audience persona
The typical Stussy fan in Germany is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Financial technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,080 | 1.04× |
| Bayern | 186,984 | 1.15× |
| Baden-Württemberg | 141,878 | 1.03× |
| Niedersachsen | 98,774 | 1× |
| Hessen | 90,830 | 1.18× |
| Rheinland-Pfalz | 52,670 | 1.04× |
| Berlin | 48,433 | 1.07× |
| Sachsen | 47,778 | 0.96× |
| Schleswig-Holstein | 36,287 | 1× |
| Brandenburg | 29,374 | 0.93× |
| Thüringen | 26,173 | 1.01× |
| Hamburg | 23,373 | 1.02× |
| Sachsen-Anhalt | 20,504 | 0.78× |
| Saarland | 16,208 | 1.3× |
| Mecklenburg-Vorpommern | 16,016 | 0.83× |
| Bremen | 5,816 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Financial technology | 6.75× | Business & Career |
| Comme des Garçons | 10× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| TikTok | 2.09× | Internet & Social Media |
| Arts and music | 1.74× | Arts & Culture |
| Outdoor recreation | 1.73× | Sports |
| Sneaker collecting | 4.88× | Fashion & Accessoires |
| Sellpy | 4.95× | Fashion & Accessoires |
| Menswear | 6.98× | Fashion & Accessoires |
| Underground hip hop | 4.34× | Music & Radio |
| Uniqlo | 3.39× | Shopping |
| Vintage clothing | 3.32× | Fashion & Accessoires |
| Travis Scott | 7.15× | Music & Radio |
| Carhartt | 6.09× | Fashion & Accessoires |
| Highsnobiety | 6.64× | Fashion & Accessoires |
| Yahoo!ショッピング | 2.35× | |
| Nike | 2.47× | Fashion & Accessoires |
| Surfboard | 5.57× | Sports |
| Vinted | 4.01× | Fashion & Accessoires |
| Streetwear | 2.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.45 |
| Sustainability | BALANCE | 2.05 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Sports Activity | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.3 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.9% |
| United States | 19.3% |
| China | 12.3% |
See Stussy audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Stussy have in Germany?
Stussy has an estimated audience of 1,013,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stussy fans?
37.9% of Stussy fans are female, 62.1% are male, with an average age of 29.5 years.
Which brands do Stussy fans like most?
Stussy fans show strongest brand affinity for Financial technology (6.75×), Comme des Garçons (10×), and Sports (1.91×) over the country average.
Where do Stussy fans live in Germany?
Stussy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,080), Bayern (reach 186,984), and Baden-Württemberg (reach 141,878). These three regions account for the largest share of the active audience.
What other brands do Stussy fans also like?
Beyond Stussy itself, the audience over-indexes on Comme des Garçons (10×), Sports (1.91×), TikTok (2.09×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stussy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.