Rascasse Audience Intelligence

Thrasher (magazine) Target Market in United States

A data profile of the people who buy, follow and care about Thrasher (magazine) in United States — modelled from more than twelve digital signal sources. Thrasher (magazine) has an estimated audience of 3,011,295 people in United States.

#12among Streetwear in United States#1053among Brand in United States#486in Fashion & Accessoires

The average Thrasher (magazine) fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skatepark, NFL, Skateboard, with strongest over-indexing on Skatepark (10.48× the country average).

Demographically, the Thrasher (magazine) audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thrasher (magazine) fan in United States is more male, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skatepark.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thrasher (magazine) profile in United States.

Audience size
3M
in United States
Gender
35.6%♀
64.4% male
Age
31.0
average years
Country rank
#10265
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thrasher (magazine)

35.6% are female, 64.4% are male, average age 31.0.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Thrasher (magazine) audience in United States
MetricValue
Female35.6%
Male64.4%
Average age31.0
Estimated audience size3,011,295
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Thrasher (magazine) audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Thrasher (magazine) audience comes from United States.

Worldwide audience distribution share by country for Thrasher (magazine)
CountryShare
United States34.9%
Japan16.7%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thrasher (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Thrasher (magazine) customers by region in United States
#RegionReachAffinity×
01Nebraska~30K2.31×
02Delaware~20K2.24×
03California~500K1.57×
04West Virginia~20K1.52×
05Colorado~70K1.40×
06Oregon~50K1.40×
07Kansas~30K1.38×
08Maryland~70K1.35×
09Iowa~30K1.30×
10New Mexico~20K1.22×
11Utah~30K1.15×
12Washington, District of Columbia~10K1.13×
13Hawaii~10K1.12×
14Arizona~70K1.10×
15Washington~60K1.05×
16Missouri~50K1.04×
17Georgia~100K1.03×
18Idaho~20K1.02×
19South Dakota~7K1.00×
20Nevada~30K0.99×
21Vermont~5K0.98×
22Alabama~40K0.97×
23New Hampshire~10K0.93×
24Rhode Island~9K0.92×
25Alaska~6K0.92×
26North Carolina~80K0.91×
27Montana~8K0.91×
28Pennsylvania~90K0.85×
29Kentucky~30K0.84×
30Oklahoma~30K0.84×
31Virginia~60K0.82×
32Minnesota~40K0.81×
33Arkansas~20K0.81×
34Florida~200K0.80×
35Illinois~80K0.80×
36Wisconsin~40K0.80×
37Maine~9K0.80×
38New York~100K0.78×
39Tennessee~50K0.78×
40Mississippi~20K0.78×
41North Dakota~5K0.78×
42Massachusetts~50K0.77×
43Louisiana~30K0.76×
44South Carolina~30K0.75×
45Texas~200K0.74×
46Indiana~40K0.73×
47Connecticut~20K0.70×
48Michigan~50K0.69×
49Ohio~60K0.68×
50New Jersey~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Thrasher (magazine), United States
0.68×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thrasher (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thrasher (magazine) audience
#·InterestCategoryAffinity×
01Bam MargeraMovies & TV12.33×
02Skateboarder (magazine)Sports11.81×
03SkateparkSports10.48×
04SkateboardSports7.31×
05SkateboardingSports5.48×
06MLBSports2.23×
07American footballSports2.19×
08Horror moviesMovies & TV2.19×
09BasketballSports2.10×
10Animated moviesMovies & TV2.09×
11NFLSports2.02×
12BaseballSports2.01×
13SupermanMovies & TV1.70×
14NBASports1.69×
15MusicBusiness & Career1.56×
16SportsSports1.56×
17Arts and musicArts & Culture1.56×
18Outdoor recreationSports1.56×
19VehiclesCars & Mobility1.52×
20EntertainmentMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thrasher (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thrasher (magazine) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Urban LifestyleOPEN1.67×
SustainabilityBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thrasher (magazine) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Convenience OrientationPREMIUM0.81×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thrasher (magazine)'s target market in United States?

Thrasher (magazine)'s target market in United States covers an estimated 3,011,295 people, concentrated in California and Texas.

02

What is the gender split and age of Thrasher (magazine) customers?

35.6% of the Thrasher (magazine) audience are female, 64.4% are male, with an average age of 31.0 years.

03

Which brands do Thrasher (magazine) fans like most?

Thrasher (magazine) fans show strongest brand affinity for Skatepark (10.48×), NFL (2.02×), and Skateboard (7.31×) over the country average.

04

Where do Thrasher (magazine) fans live in United States?

Thrasher (magazine) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thrasher (magazine) fans also like?

Beyond Thrasher (magazine) itself, the audience over-indexes on NFL (2.02×), Skateboard (7.31×), Music (1.56×), and Basketball (2.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thrasher (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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