Thrasher (magazine) Audience in United States

Thrasher (magazine) logo

Thrasher (magazine) has an estimated audience of 2,999,121 people in United States. 35.6% are female, 64.4% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Skatepark, Skateboard, NFL, Music, Basketball.

The average Thrasher (magazine) fan in United States is 31.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skatepark, Skateboard, NFL, with strongest over-indexing on Skatepark (10.48× the country average). Demographically, the Thrasher (magazine) audience skews more male with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Thrasher (magazine) fans

Demographic split for Thrasher (magazine) audience in United States
MetricValue
Female35.6%
Male64.4%
Average age31.0
Estimated audience size2,999,121

Audience persona

The typical Thrasher (magazine) fan in United States is more male, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Skatepark.

Top regions in United States

Top regions ranked by reach for Thrasher (magazine) in United States
RegionReachAffinity
California563,2331.71×
Texas195,5170.76×
Florida171,7950.85×
New York138,5280.83×
Georgia97,9901.06×
Illinois87,6140.88×
Pennsylvania87,4810.87×
North Carolina81,5420.9×
Arizona69,9951.14×
Maryland67,8101.31×
Washington66,7461.11×
Ohio64,0320.69×
Virginia61,2230.84×
Michigan54,1040.69×
Colorado53,7801.14×
New Jersey51,6290.68×
Oregon49,9781.45×
Missouri49,2701.02×
Tennessee47,1860.78×
Massachusetts46,4950.79×
Indiana39,4060.72×
Nebraska38,4872.56×
Wisconsin38,0940.84×
Alabama36,5990.87×
Minnesota33,8050.79×
Kansas33,6631.42×
South Carolina33,1750.74×
Iowa31,0511.26×
Nevada30,1801.04×
Utah29,8071.11×
Kentucky29,7440.79×
Louisiana28,1120.73×
Oklahoma27,9180.84×
West Virginia20,9911.5×
New Mexico19,4851.3×
Connecticut19,2630.64×
Delaware18,5982.25×
Mississippi17,5410.71×
Arkansas17,2850.7×
Idaho13,8780.92×
Hawaii13,3651.04×
New Hampshire11,3800.96×
Washington, District of Columbia11,0181.22×
Rhode Island9,2950.97×
Maine7,7890.73×
South Dakota7,7321.12×
Montana6,8810.83×
Vermont5,1420.98×
Alaska5,1000.79×
North Dakota3,4590.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thrasher (magazine) audience
BrandAffinityCategory
Skatepark10.48×Sports
Skateboard7.31×Sports
NFL2.02×Sports
Music1.56×Business & Career
Basketball2.1×Sports
Sports1.56×Sports
Arts and music1.56×Arts & Culture
American football2.19×Sports
Skateboarding5.48×Sports
Superman1.7×Movies & TV
Outdoor recreation1.56×Sports
Entertainment1.51×Movies & TV
Baseball2.01×Sports
Vehicles1.52×Cars & Mobility
Bam Margera12.33×Movies & TV
MLB2.23×Sports
TikTok1.64×Internet & Social Media
Horror movies2.19×Movies & TV
Twitch2.96×Games
Animated movies2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thrasher (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Early Adopter MentalityPOWER2.39
SustainabilityBALANCE2.31
Luxury OrientationPREMIUM1.7
Sports ActivityPOWER1.49
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Thrasher (magazine)
CountryShare
United States35.2%
Japan16.9%
Brazil6.4%

See Thrasher (magazine) audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Thrasher (magazine) have in United States?

Thrasher (magazine) has an estimated audience of 2,999,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Thrasher (magazine) fans?

35.6% of Thrasher (magazine) fans are female, 64.4% are male, with an average age of 31.0 years.

Which brands do Thrasher (magazine) fans like most?

Thrasher (magazine) fans show strongest brand affinity for Skatepark (10.48×), Skateboard (7.31×), and NFL (2.02×) over the country average.

Where do Thrasher (magazine) fans live in United States?

Thrasher (magazine) fans in United States are most concentrated in California (reach 563,233), Texas (reach 195,517), and Florida (reach 171,795). These three regions account for the largest share of the active audience.

What other brands do Thrasher (magazine) fans also like?

Beyond Thrasher (magazine) itself, the audience over-indexes on Skateboard (7.31×), NFL (2.02×), Music (1.56×), and Basketball (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrasher (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.