A data profile of the people who buy, follow and care about Skateboard in United States — modelled from more than twelve digital signal sources. Skateboard has an estimated audience of 11,226,369 people in United States.
The average Skateboard fan in United States is 32.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Nike Skateboarding, Superman, Extreme sport, with strongest over-indexing on Nike Skateboarding (9.92× the country average).
Demographically, the Skateboard audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Skateboard fan in United States is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Nike Skateboarding.
The key figures that characterise the Skateboard profile in United States.
36.1% are female, 63.9% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 32.5 |
| Estimated audience size | 11,226,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Skateboard audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 10.6% |
| China | 8.1% |
Where the Skateboard audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~200K | 1.67× | |
| 02 | California | ~2M | 1.51× | |
| 03 | New Mexico | ~80K | 1.36× | |
| 04 | Arizona | ~300K | 1.31× | |
| 05 | Idaho | ~70K | 1.27× | |
| 06 | Nevada | ~100K | 1.23× | |
| 07 | Texas | ~1M | 1.21× | |
| 08 | Oregon | ~200K | 1.20× | |
| 09 | Oklahoma | ~100K | 1.13× | |
| 10 | Washington | ~300K | 1.12× | |
| 11 | Colorado | ~200K | 1.11× | |
| 12 | Montana | ~30K | 1.07× | |
| 13 | Indiana | ~200K | 1.05× | |
| 14 | Nebraska | ~60K | 1.04× | |
| 15 | Hawaii | ~50K | 1.04× | |
| 16 | Kentucky | ~100K | 1.03× | |
| 17 | North Carolina | ~300K | 1.02× | |
| 18 | Virginia | ~300K | 1.01× | |
| 19 | Georgia | ~300K | 1.00× | |
| 20 | Arkansas | ~90K | 1.00× | |
| 21 | Florida | ~700K | 0.99× | |
| 22 | Missouri | ~200K | 0.98× | |
| 23 | Kansas | ~90K | 0.98× | |
| 24 | Illinois | ~400K | 0.97× | |
| 25 | New Jersey | ~300K | 0.96× | |
| 26 | Iowa | ~90K | 0.96× | |
| 27 | Maryland | ~200K | 0.95× | |
| 28 | Tennessee | ~200K | 0.94× | |
| 29 | New York | ~600K | 0.93× | |
| 30 | Pennsylvania | ~300K | 0.93× | |
| 31 | West Virginia | ~50K | 0.92× | |
| 32 | South Dakota | ~20K | 0.92× | |
| 33 | Connecticut | ~100K | 0.91× | |
| 34 | Maine | ~40K | 0.91× | |
| 35 | South Carolina | ~200K | 0.90× | |
| 36 | Minnesota | ~100K | 0.89× | |
| 37 | New Hampshire | ~40K | 0.89× | |
| 38 | Vermont | ~20K | 0.89× | |
| 39 | Ohio | ~300K | 0.88× | |
| 40 | Michigan | ~300K | 0.88× | |
| 41 | Alabama | ~100K | 0.88× | |
| 42 | Louisiana | ~100K | 0.88× | |
| 43 | Alaska | ~20K | 0.86× | |
| 44 | North Dakota | ~20K | 0.86× | |
| 45 | Massachusetts | ~200K | 0.85× | |
| 46 | Wisconsin | ~100K | 0.83× | |
| 47 | Delaware | ~30K | 0.83× | |
| 48 | Rhode Island | ~30K | 0.82× | |
| 49 | Mississippi | ~70K | 0.80× | |
| 50 | Washington, District of Columbia | ~20K | 0.71× |
The strongest cross-interests of the Skateboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nike Skateboarding | Sports | 9.92× | ||
| 02 | Morocco | Travel & Leisure | 7.55× | ||
| 03 | Thrasher (magazine) | Fashion & Accessoires | 7.31× | ||
| 04 | Draught beer | Food & Beverages | 6.08× | ||
| 05 | Shawl | Fashion & Accessoires | 5.96× | ||
| 06 | Scarf | Fashion & Accessoires | 5.73× | ||
| 07 | X Games | Sports | 5.32× | ||
| 08 | Skatepark | Sports | 4.97× | ||
| 09 | Carhartt | Fashion & Accessoires | 3.75× | ||
| 10 | Premier League | Sports | 3.50× | ||
| 11 | Extreme sport | Sports | 3.41× | ||
| 12 | Alpine skiing | Sports | 2.76× | ||
| 13 | Scooby-Doo | Movies & TV | 2.53× | ||
| 14 | Vintage clothing | Fashion & Accessoires | 2.31× | ||
| 15 | Pokémon | Games | 2.30× | ||
| 16 | NBA Finals | Sports | 2.05× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.99× | ||
| 18 | ESPN | Movies & TV | 1.62× | ||
| 19 | Superman | Movies & TV | 1.60× | ||
| 20 | Musical instrument | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Patriotism | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Spirituality | BALANCE | 0.82× | |
| Convenience Orientation | PREMIUM | 0.82× |
Skateboard has an estimated audience of 11,226,369 people in United States, concentrated in California and Texas.
36.1% of Skateboard fans are female, 63.9% are male, with an average age of 32.5 years.
Skateboard fans show strongest brand affinity for Nike Skateboarding (9.92×), Superman (1.6×), and Extreme sport (3.41×) over the country average.
Skateboard fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Skateboard itself, the audience over-indexes on Superman (1.6×), Extreme sport (3.41×), Scarf (5.73×), and Premier League (3.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Skateboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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