Volcom Audience in Germany
Volcom has an estimated audience of 346,986 people in Germany. 47.4% are female, 52.6% are male, average age 29.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Got Bag, Longboard (skateboard), Eastpak, Blue tomato, Spray painting.
The average Volcom fan in Germany is 29.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Got Bag, Longboard (skateboard), Eastpak, with strongest over-indexing on Got Bag (17.5× the country average). Demographically, the Volcom audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Volcom fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 29.1 |
| Estimated audience size | 346,986 |
Audience persona
The typical Volcom fan in Germany is balanced, around 29.1 years old, with strong Sustainability tendencies and a notable affinity for Got Bag.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 84,977 | 1.79× |
| Bayern | 81,374 | 1.46× |
| Nordrhein-Westfalen | 62,777 | 0.83× |
| Hessen | 24,545 | 0.93× |
| Niedersachsen | 23,266 | 0.69× |
| Sachsen | 22,534 | 1.32× |
| Berlin | 16,553 | 1.07× |
| Rheinland-Pfalz | 14,371 | 0.83× |
| Schleswig-Holstein | 10,946 | 0.88× |
| Thüringen | 10,230 | 1.16× |
| Hamburg | 8,837 | 1.13× |
| Saarland | 6,567 | 1.54× |
| Brandenburg | 6,417 | 0.6× |
| Sachsen-Anhalt | 5,163 | 0.57× |
| Mecklenburg-Vorpommern | 3,698 | 0.56× |
| Bremen | 1,930 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Got Bag | 17.5× | Fashion & Accessoires |
| Longboard (skateboard) | 28.13× | Sports |
| Eastpak | 33.52× | Fashion & Accessoires |
| Blue tomato | 22.23× | Sports |
| Spray painting | 20× | Arts & Culture |
| Osiris Shoes | 50.59× | Fashion & Accessoires |
| Circa (company) | 40.09× | Sports |
| Boardsport | 36.1× | Sports |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Drop shipping | 3.92× | Shopping |
| Uniqlo | 4.78× | Shopping |
| DC Shoes | 15.46× | Fashion & Accessoires |
| Deutschrap | 4.88× | Music & Radio |
| Skateboard | 7.37× | Sports |
| Superdry. | 10.68× | Fashion & Accessoires |
| Engelbert Strauss | 5.22× | Business & Career |
| Longboarding | 18.81× | Sports |
| Bam Margera | 21.53× | Movies & TV |
| Rodney Mullen | 55.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.52 |
| Urban Lifestyle | OPEN | 1.74 |
| Early Adopter Mentality | POWER | 1.59 |
| Sports Activity | POWER | 1.41 |
| Creativity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.0% |
| Brazil | 8.3% |
See Volcom audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Volcom have in Germany?
Volcom has an estimated audience of 346,986 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Volcom fans?
47.4% of Volcom fans are female, 52.6% are male, with an average age of 29.1 years.
Which brands do Volcom fans like most?
Volcom fans show strongest brand affinity for Got Bag (17.5×), Longboard (skateboard) (28.13×), and Eastpak (33.52×) over the country average.
Where do Volcom fans live in Germany?
Volcom fans in Germany are most concentrated in Baden-Württemberg (reach 84,977), Bayern (reach 81,374), and Nordrhein-Westfalen (reach 62,777). These three regions account for the largest share of the active audience.
What other brands do Volcom fans also like?
Beyond Volcom itself, the audience over-indexes on Longboard (skateboard) (28.13×), Eastpak (33.52×), Blue tomato (22.23×), and Spray painting (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volcom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.