Rascasse Audience Intelligence

Snapback (hat) Audience in United States

A data profile of the people who buy, follow and care about Snapback (hat) in United States — modelled from more than twelve digital signal sources. Snapback (hat) has an estimated audience of 2,822,376 people in United States.

#5281among Topic in United States#507in Fashion & Accessoires

The average Snapback (hat) fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Anthony Joshua, Rick and Morty, Baseball cap, with strongest over-indexing on Anthony Joshua (20.41× the country average).

Demographically, the Snapback (hat) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snapback (hat) fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapback (hat) profile in United States.

Audience size
2.8M
in United States
Gender
27.2%♀
72.8% male
Age
31.9
average years
Country rank
#10819
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snapback (hat) fans

27.2% are female, 72.8% are male, average age 31.9.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Snapback (hat) audience in United States
MetricValue
Female27.2%
Male72.8%
Average age31.9
Estimated audience size2,822,376
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Snapback (hat) audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3918%
40-4913%
50+7%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Snapback (hat) audience comes from United States.

Worldwide audience distribution share by country for Snapback (hat)
CountryShare
United States24.0%
Japan15.1%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapback (hat) audience in United States is strongest.

Fig. 05

Top regions by affinity

Snapback (hat) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K1.36×
02Vermont~7K1.34×
03Maine~10K1.31×
04New Jersey~90K1.27×
05Connecticut~40K1.27×
06New York~200K1.23×
07California~400K1.22×
08Minnesota~50K1.20×
09Oregon~40K1.17×
10Washington, District of Columbia~10K1.15×
11Maryland~50K1.12×
12New Hampshire~10K1.11×
13Virginia~70K1.09×
14Washington~60K1.08×
15Colorado~50K1.08×
16Wisconsin~50K1.07×
17Rhode Island~10K1.06×
18Arizona~60K1.05×
19Pennsylvania~100K1.04×
20North Carolina~90K1.04×
21Illinois~100K1.03×
22Hawaii~10K1.02×
23Louisiana~40K1.01×
24Utah~20K0.99×
25Florida~200K0.98×
26Georgia~90K0.98×
27Delaware~8K0.98×
28Nevada~30K0.97×
29Iowa~20K0.97×
30New Mexico~10K0.97×
31Texas~200K0.95×
32Michigan~70K0.94×
33South Dakota~6K0.94×
34North Dakota~5K0.94×
35Ohio~80K0.93×
36Indiana~50K0.93×
37Idaho~10K0.92×
38Alaska~6K0.92×
39South Carolina~40K0.91×
40Kansas~20K0.91×
41Montana~7K0.91×
42Nebraska~10K0.90×
43Tennessee~50K0.89×
44Mississippi~20K0.89×
45Missouri~40K0.88×
46Arkansas~20K0.87×
47Alabama~30K0.86×
48Kentucky~30K0.85×
49Oklahoma~30K0.82×
50West Virginia~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Snapback (hat), United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapback (hat) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapback (hat) audience
#·InterestCategoryAffinity×
01Anthony JoshuaSports20.41×
02Khabib NurmagomedovSports17.93×
03Toyota SupraCars & Mobility14.53×
04Schlotzsky'sFood & Beverages11.54×
05Rick and MortyMovies & TV11.37×
06Baseball capFashion & Accessoires11.24×
07Fox SportsMovies & TV8.46×
08Toyota TacomaCars & Mobility8.12×
09Dungeons & DragonsGames7.38×
10Los Angeles ClippersSports6.67×
11TokyoTravel & Leisure6.43×
12Los Angeles DodgersSports5.53×
13New York KnicksSports5.53×
14HatFashion & Accessoires5.34×
15Drop shippingShopping4.17×
16Green Bay PackersSports4.06×
17VehiclesCars & Mobility2.40×
18Consumer electronicsTechnology & Electronics2.29×
19FIFA World CupSports2.21×
20ClothingFashion & Accessoires2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapback (hat) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapback (hat) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Luxury OrientationPREMIUM1.94×
SustainabilityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapback (hat) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
IndividualismJOY0.68×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snapback (hat) have in United States?

Snapback (hat) has an estimated audience of 2,822,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snapback (hat) fans?

27.2% of Snapback (hat) fans are female, 72.8% are male, with an average age of 31.9 years.

03

Which brands do Snapback (hat) fans like most?

Snapback (hat) fans show strongest brand affinity for Anthony Joshua (20.41×), Rick and Morty (11.37×), and Baseball cap (11.24×) over the country average.

04

Where do Snapback (hat) fans live in United States?

Snapback (hat) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snapback (hat) fans also like?

Beyond Snapback (hat) itself, the audience over-indexes on Rick and Morty (11.37×), Baseball cap (11.24×), Fox Sports (8.46×), and Toyota Supra (14.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Snapback (hat) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapback (hat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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