Snapback (hat) Audience in United States

Snapback (hat) has an estimated audience of 2,822,376 people in United States. 27.2% are female, 72.8% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Toyota Supra, Los Angeles Dodgers, Los Angeles Lakers, Green Bay Packers, Rick and Morty.

The average Snapback (hat) fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Toyota Supra, Los Angeles Dodgers, Los Angeles Lakers, with strongest over-indexing on Toyota Supra (24.34× the country average). Demographically, the Snapback (hat) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Snapback (hat) fans

Demographic split for Snapback (hat) audience in United States
MetricValue
Female27.2%
Male72.8%
Average age31.9
Estimated audience size2,822,376

Audience persona

The typical Snapback (hat) fan in United States is more male, around 31.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Snapback (hat) in United States
RegionReachAffinity
California360,5671.16×
Texas204,4790.84×
New York190,6841.21×
Florida181,7450.95×
Pennsylvania101,1731.06×
Illinois99,3181.06×
North Carolina91,2661.07×
New Jersey89,4331.25×
Ohio83,1120.96×
Massachusetts82,5501.48×
Virginia78,6181.14×
Georgia77,1130.89×
Michigan70,5540.96×
Washington63,1621.12×
Arizona60,9421.06×
Maryland54,0221.11×
Minnesota53,3231.32×
Colorado49,6721.12×
Wisconsin48,3741.14×
Tennessee47,9020.85×
Indiana46,3940.9×
Oregon40,6061.26×
Missouri39,9510.88×
Connecticut39,2481.39×
South Carolina37,7410.89×
Alabama30,1810.77×
Kentucky27,8950.79×
Louisiana27,7180.76×
Utah25,2331×
Iowa23,1441×
Nevada22,6000.83×
Oklahoma22,5490.72×
Kansas19,4590.87×
Arkansas17,8410.77×
Mississippi16,4570.71×
Maine14,9911.48×
New Hampshire13,2661.19×
Nebraska12,6520.89×
New Mexico12,6340.89×
Idaho12,5460.89×
Hawaii11,4570.94×
Rhode Island9,9521.11×
Washington, District of Columbia9,2061.09×
West Virginia8,3790.64×
Vermont7,7281.56×
Delaware7,2920.94×
Montana6,9250.88×
South Dakota5,8070.89×
North Dakota4,9040.85×
Alaska4,8980.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapback (hat) audience
BrandAffinityCategory
Toyota Supra24.34×Cars & Mobility
Los Angeles Dodgers10.25×Sports
Los Angeles Lakers5.97×Sports
Green Bay Packers6.32×Sports
Rick and Morty7.58×Movies & TV
Khabib Nurmagomedov24.85×Sports
Boston Celtics6.39×Sports
Streetwear5.08×Fashion & Accessoires
LeBron James5.81×Sports
Nike4.6×Fashion & Accessoires
Houston Rockets6.7×Sports
New Balance5.42×Fashion & Accessoires
Supreme7.63×Fashion & Accessoires
Anthony Joshua10.94×Sports
Patagonia7.07×Fashion & Accessoires
Miami Heat5.56×Sports
Designer clothing5.71×Fashion & Accessoires
Chicago Bulls5.45×Sports
Air Jordan8.18×Fashion & Accessoires
Philadelphia 76ers7.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapback (hat) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.52
Luxury OrientationPREMIUM2.25
Early Adopter MentalityPOWER2.11
SustainabilityBALANCE2.03
Family OrientationCONSERVATISM1.55
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Snapback (hat)
CountryShare
United States24.0%
Japan15.1%
Germany6.7%

See Snapback (hat) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Snapback (hat) have in United States?

Snapback (hat) has an estimated audience of 2,822,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Snapback (hat) fans?

27.2% of Snapback (hat) fans are female, 72.8% are male, with an average age of 31.9 years.

Which brands do Snapback (hat) fans like most?

Snapback (hat) fans show strongest brand affinity for Toyota Supra (24.34×), Los Angeles Dodgers (10.25×), and Los Angeles Lakers (5.97×) over the country average.

Where do Snapback (hat) fans live in United States?

Snapback (hat) fans in United States are most concentrated in California (reach 360,567), Texas (reach 204,479), and New York (reach 190,684). These three regions account for the largest share of the active audience.

What other brands do Snapback (hat) fans also like?

Beyond Snapback (hat) itself, the audience over-indexes on Los Angeles Dodgers (10.25×), Los Angeles Lakers (5.97×), Green Bay Packers (6.32×), and Rick and Morty (7.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapback (hat). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.