Rascasse Audience Intelligence

James Dean Audience in Germany

A data profile of the people who buy, follow and care about James Dean in Germany — modelled from more than twelve digital signal sources. James Dean has an estimated audience of 850,458 people in Germany.

#359among Actor Actress or TV Star in Germany#1132among Person in Germany#957in Movies & TV

The average James Dean fan in Germany is 37.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Graham Greene, Marlon Brando, Tiffany, with strongest over-indexing on Graham Greene (450.18× the country average).

Demographically, the James Dean audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical James Dean fan in Germany is balanced, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Graham Greene.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Dean profile in Germany.

Audience size
850K
in Germany
Gender
47.0%♀
53.0% male
Age
37.0
average years
Country rank
#7484
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Dean fans

47.0% are female, 53.0% are male, average age 37.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for James Dean audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age37.0
Estimated audience size850,458
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the James Dean audience in Germany
Age bracketShare%
16-1931%
20-2916%
30-3913%
40-4922%
50+18%
Fig. 04

Worldwide distribution

7.6%

of the worldwide James Dean audience comes from Germany.

Worldwide audience distribution share by country for James Dean
CountryShare
United States28.4%
Germany7.6%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Dean audience in Germany is strongest.

Fig. 05

Top regions by affinity

James Dean fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.19×
02Hamburg~20K1.18×
03Bayern~200K1.16×
04Hessen~70K1.13×
05Baden-Württemberg~100K1.12×
06Nordrhein-Westfalen~200K1.09×
07Niedersachsen~90K1.06×
08Schleswig-Holstein~30K1.05×
09Rheinland-Pfalz~40K1.03×
10Bremen~7K1.01×
11Saarland~10K0.99×
12Brandenburg~20K0.85×
13Thüringen~20K0.84×
14Mecklenburg-Vorpommern~10K0.81×
15Sachsen-Anhalt~20K0.79×
16Sachsen~30K0.75×
Fig. 06

Affinity by region

Affinity by region — James Dean, Germany
0.75×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Dean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Dean audience
#·InterestCategoryAffinity×
01Graham GreeneLiterature450.18×
02The Barefoot ContessaMovies & TV408.41×
03Olivia Newton-JohnMusic & Radio305.54×
04Paula AbdulMusic & Radio272.59×
05Stacey QMusic & Radio272.59×
06Michael CaineMovies & TV247.57×
07Marlon BrandoMovies & TV238.70×
08Jane FondaMovies & TV196.72×
09Big SurTravel & Leisure179.13×
10TiffanyMusic & Radio178.75×
11Care BearsKids & Family177.57×
12The Care Bears (TV series)Movies & TV156.08×
13Bond StreetTravel & Leisure145.55×
14Gone with the Wind (film)Movies & TV137.62×
15Judy GarlandMovies & TV125.82×
16Beautiful Creatures (2013 film)Movies & TV111.95×
17Elizabeth TaylorMovies & TV84.50×
18Peter Rabbit (TV series)Movies & TV74.77×
19Little Women (1994 film)Movies & TV64.73×
20FurbyKids & Family59.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Dean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Dean audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.37×
Quality AwarenessPREMIUM1.35×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Dean audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
Career OrientationPOWER0.97×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Dean have in Germany?

James Dean has an estimated audience of 850,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of James Dean fans?

47.0% of James Dean fans are female, 53.0% are male, with an average age of 37.0 years.

03

Which brands do James Dean fans like most?

James Dean fans show strongest brand affinity for Graham Greene (450.18×), Marlon Brando (238.7×), and Tiffany (178.75×) over the country average.

04

Where do James Dean fans live in Germany?

James Dean fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do James Dean fans also like?

Beyond James Dean itself, the audience over-indexes on Marlon Brando (238.7×), Tiffany (178.75×), Jane Fonda (196.72×), and Olivia Newton-John (305.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See James Dean audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for James Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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