Olivia Newton-John Audience in Germany
Olivia Newton-John has an estimated audience of 387,534 people in Germany. 85.4% are female, 14.6% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ace of Base, Tiffany, Bonnie Tyler, Paula Abdul, Roxette.
The average Olivia Newton-John fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ace of Base, Tiffany, Bonnie Tyler, with strongest over-indexing on Ace of Base (304.06× the country average). Demographically, the Olivia Newton-John audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Olivia Newton-John fans
| Metric | Value |
|---|---|
| Female | 85.4% |
| Male | 14.6% |
| Average age | 37.2 |
| Estimated audience size | 387,534 |
Audience persona
The typical Olivia Newton-John fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Ace of Base.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,534 | 1.16× |
| Bayern | 60,698 | 0.97× |
| Baden-Württemberg | 48,583 | 0.92× |
| Niedersachsen | 41,347 | 1.1× |
| Hessen | 27,118 | 0.92× |
| Rheinland-Pfalz | 21,153 | 1.09× |
| Sachsen | 17,891 | 0.94× |
| Berlin | 16,340 | 0.94× |
| Schleswig-Holstein | 14,300 | 1.03× |
| Brandenburg | 13,088 | 1.09× |
| Sachsen-Anhalt | 10,068 | 1× |
| Thüringen | 10,032 | 1.02× |
| Hamburg | 8,075 | 0.92× |
| Mecklenburg-Vorpommern | 6,664 | 0.9× |
| Saarland | 5,451 | 1.15× |
| Bremen | 2,820 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ace of Base | 304.06× | Music & Radio |
| Tiffany | 157.13× | Music & Radio |
| Bonnie Tyler | 91.01× | Music & Radio |
| Paula Abdul | 240.05× | Music & Radio |
| Roxette | 72.64× | Music & Radio |
| stevie nicks | 88.54× | Music & Radio |
| Boney M. | 59.98× | Music & Radio |
| Natalie Imbruglia | 102.72× | Fashion & Accessoires |
| Miranda Cosgrove | 56.13× | Movies & TV |
| Bee Gees | 30.19× | Music & Radio |
| Simon & Garfunkel | 47.35× | Music & Radio |
| Whitney Houston | 20.08× | Music & Radio |
| Gloria Gaynor | 75.33× | Music & Radio |
| ABBA | 18.76× | Music & Radio |
| Billy Joel | 38.11× | Music & Radio |
| Alanis Morissette | 38.26× | Music & Radio |
| Kim Wilde | 33.43× | Music & Radio |
| Stacey Q | 156.03× | Music & Radio |
| Charlie Sheen | 19.12× | Movies & TV |
| Chaka Khan | 64.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.07 |
| Tradition | CONSERVATISM | 1.64 |
| Spirituality | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 13.3% |
| Australia | 5.7% |
See Olivia Newton-John audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Olivia Newton-John have in Germany?
Olivia Newton-John has an estimated audience of 387,534 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olivia Newton-John fans?
85.4% of Olivia Newton-John fans are female, 14.6% are male, with an average age of 37.2 years.
Which brands do Olivia Newton-John fans like most?
Olivia Newton-John fans show strongest brand affinity for Ace of Base (304.06×), Tiffany (157.13×), and Bonnie Tyler (91.01×) over the country average.
Where do Olivia Newton-John fans live in Germany?
Olivia Newton-John fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,534), Bayern (reach 60,698), and Baden-Württemberg (reach 48,583). These three regions account for the largest share of the active audience.
What other brands do Olivia Newton-John fans also like?
Beyond Olivia Newton-John itself, the audience over-indexes on Tiffany (157.13×), Bonnie Tyler (91.01×), Paula Abdul (240.05×), and Roxette (72.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olivia Newton-John. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.