Rascasse Audience Intelligence

Olivia Newton-John Audience in Germany

A data profile of the people who buy, follow and care about Olivia Newton-John in Germany — modelled from more than twelve digital signal sources. Olivia Newton-John has an estimated audience of 383,821 people in Germany.

#166among Singer-songwriter in Germany#2943among Person in Germany#1746in Music & Radio

The average Olivia Newton-John fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tiffany, Ace of Base, Bonnie Tyler, with strongest over-indexing on Tiffany (157.13× the country average).

Demographically, the Olivia Newton-John audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olivia Newton-John fan in Germany is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Tiffany.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olivia Newton-John profile in Germany.

Audience size
384K
in Germany
Gender
85.4%♀
14.6% male
Age
37.2
average years
Country rank
#14490
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olivia Newton-John fans

85.4% are female, 14.6% are male, average age 37.2.

Fig. 02

Gender split

85.4%
Female
14.6%
Male
Demographic split for Olivia Newton-John audience in Germany
MetricValue
Female85.4%
Male14.6%
Average age37.2
Estimated audience size383,821
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Olivia Newton-John audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3916%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Olivia Newton-John audience comes from Germany.

Worldwide audience distribution share by country for Olivia Newton-John
CountryShare
United States29.9%
United Kingdom13.0%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olivia Newton-John audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olivia Newton-John fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.17×
02Nordrhein-Westfalen~100K1.13×
03Niedersachsen~40K1.07×
04Sachsen-Anhalt~10K1.07×
05Brandenburg~10K1.06×
06Rheinland-Pfalz~20K1.05×
07Schleswig-Holstein~10K1.04×
08Thüringen~10K1.02×
09Bayern~60K0.96×
10Sachsen~20K0.96×
11Mecklenburg-Vorpommern~7K0.96×
12Hamburg~8K0.91×
13Bremen~3K0.91×
14Baden-Württemberg~50K0.90×
15Berlin~20K0.90×
16Hessen~30K0.89×
Fig. 06

Affinity by region

Affinity by region — Olivia Newton-John, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olivia Newton-John audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olivia Newton-John audience
#·InterestCategoryAffinity×
01Ace of BaseMusic & Radio304.06×
02Paula AbdulMusic & Radio240.05×
03TiffanyMusic & Radio157.13×
04Stacey QMusic & Radio156.03×
05Natalie ImbrugliaFashion & Accessoires102.72×
06Agnetha FältskogMusic & Radio95.55×
07Bonnie TylerMusic & Radio91.01×
08stevie nicksMusic & Radio88.54×
09Gloria GaynorMusic & Radio75.33×
10RoxetteMusic & Radio72.64×
11Boney M.Music & Radio59.98×
12Miranda CosgroveMovies & TV56.13×
13Simon & GarfunkelMusic & Radio47.35×
14Alanis MorissetteMusic & Radio38.26×
15Billy JoelMusic & Radio38.11×
16Kim WildeMusic & Radio33.43×
17Bee GeesMusic & Radio30.19×
18Whitney HoustonMusic & Radio20.08×
19Charlie SheenMovies & TV19.12×
20ABBAMusic & Radio18.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olivia Newton-John audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olivia Newton-John audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.28×
ExtroversionTHRILL1.26×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olivia Newton-John audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.71×
Need for SecurityCONSERVATISM0.71×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olivia Newton-John have in Germany?

Olivia Newton-John has an estimated audience of 383,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Olivia Newton-John fans?

85.4% of Olivia Newton-John fans are female, 14.6% are male, with an average age of 37.2 years.

03

Which brands do Olivia Newton-John fans like most?

Olivia Newton-John fans show strongest brand affinity for Tiffany (157.13×), Ace of Base (304.06×), and Bonnie Tyler (91.01×) over the country average.

04

Where do Olivia Newton-John fans live in Germany?

Olivia Newton-John fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Olivia Newton-John fans also like?

Beyond Olivia Newton-John itself, the audience over-indexes on Ace of Base (304.06×), Bonnie Tyler (91.01×), Paula Abdul (240.05×), and Agnetha Fältskog (95.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Olivia Newton-John audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olivia Newton-John. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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