Rascasse Audience Intelligence

Microsoft Edge Target Market in Germany

A data profile of the people who buy, follow and care about Microsoft Edge in Germany — modelled from more than twelve digital signal sources. Microsoft Edge has an estimated audience of 268,497 people in Germany.

#2389among Brand in Germany#723in Technology & Electronics

The average Microsoft Edge fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Firefox, Xiangqi, OneDrive, with strongest over-indexing on Firefox (27.97× the country average).

Demographically, the Microsoft Edge audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microsoft Edge fan in Germany is balanced, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Firefox.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Edge profile in Germany.

Audience size
268K
in Germany
Gender
45.9%♀
54.1% male
Age
43.1
average years
Country rank
#18790
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Edge

45.9% are female, 54.1% are male, average age 43.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Microsoft Edge audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age43.1
Estimated audience size268,497
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Microsoft Edge audience in Germany
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4924%
50+31%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Microsoft Edge audience comes from Germany.

Worldwide audience distribution share by country for Microsoft Edge
CountryShare
United States15.5%
Japan8.1%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Edge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microsoft Edge customers by region in Germany
#RegionReachAffinity×
01Hessen~20K1.18×
02Baden-Württemberg~40K1.13×
03Bayern~50K1.12×
04Thüringen~7K1.04×
05Nordrhein-Westfalen~60K1.02×
06Berlin~10K0.99×
07Schleswig-Holstein~9K0.99×
08Sachsen-Anhalt~7K0.99×
09Brandenburg~8K0.97×
10Saarland~3K0.97×
11Niedersachsen~20K0.96×
12Sachsen~10K0.96×
13Bremen~2K0.96×
14Rheinland-Pfalz~10K0.95×
15Mecklenburg-Vorpommern~5K0.91×
16Hamburg~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Microsoft Edge, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Edge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Edge audience
#·InterestCategoryAffinity×
01XiangqiGames119.21×
02Royal College of Veterinary SurgeonsBusiness & Career92.02×
03Tailgate partyCars & Mobility71.20×
04GaldermaHealth68.12×
05G DataTechnology & Electronics29.65×
06Hacker (term)Technology & Electronics28.73×
07FirefoxInternet & Social Media27.97×
08USB flash driveTechnology & Electronics20.66×
09Malibu RumFood & Beverages17.64×
10C Sharp (programming language)Technology & Electronics16.21×
11Microsoft AzureTechnology & Electronics15.45×
12OneDriveTechnology & Electronics14.70×
13Golf cartSports14.50×
14Digital transformationBusiness & Career9.93×
15Java (programming language)Technology & Electronics9.22×
16DuckDuckGoInternet & Social Media7.02×
17Office 365Technology & Electronics4.71×
18Information technologyBusiness & Career4.63×
19GmailInternet & Social Media3.93×
20Dog loversPets & Animals2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Edge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Edge audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.35×
Need for SecurityCONSERVATISM2.13×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Edge audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
SpiritualityBALANCE0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Edge's target market in Germany?

Microsoft Edge's target market in Germany covers an estimated 268,497 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microsoft Edge customers?

45.9% of the Microsoft Edge audience are female, 54.1% are male, with an average age of 43.1 years.

03

Which brands do Microsoft Edge fans like most?

Microsoft Edge fans show strongest brand affinity for Firefox (27.97×), Xiangqi (119.21×), and OneDrive (14.7×) over the country average.

04

Where do Microsoft Edge fans live in Germany?

Microsoft Edge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Edge fans also like?

Beyond Microsoft Edge itself, the audience over-indexes on Xiangqi (119.21×), OneDrive (14.7×), Royal College of Veterinary Surgeons (92.02×), and Hacker (term) (28.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Microsoft Edge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microsoft Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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