Microsoft Edge Audience in Germany
Microsoft Edge has an estimated audience of 259,581 people in Germany. 45.9% are female, 54.1% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Firefox, Xiangqi, OneDrive, Royal College of Veterinary Surgeons, Hacker (term).
The average Microsoft Edge fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Firefox, Xiangqi, OneDrive, with strongest over-indexing on Firefox (27.97× the country average). Demographically, the Microsoft Edge audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Microsoft Edge fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 43.1 |
| Estimated audience size | 259,581 |
Audience persona
The typical Microsoft Edge fan in Germany is balanced, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Firefox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,150 | 1.04× |
| Bayern | 49,081 | 1.18× |
| Baden-Württemberg | 41,335 | 1.17× |
| Niedersachsen | 24,725 | 0.98× |
| Hessen | 24,443 | 1.24× |
| Rheinland-Pfalz | 12,171 | 0.94× |
| Berlin | 12,097 | 1.04× |
| Sachsen | 11,746 | 0.92× |
| Schleswig-Holstein | 9,013 | 0.97× |
| Brandenburg | 7,944 | 0.99× |
| Thüringen | 6,675 | 1.01× |
| Sachsen-Anhalt | 6,322 | 0.94× |
| Hamburg | 5,259 | 0.9× |
| Mecklenburg-Vorpommern | 4,312 | 0.87× |
| Saarland | 2,932 | 0.92× |
| Bremen | 2,018 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Firefox | 27.97× | Internet & Social Media |
| Xiangqi | 119.21× | Games |
| OneDrive | 14.7× | Technology & Electronics |
| Royal College of Veterinary Surgeons | 92.02× | Business & Career |
| Hacker (term) | 28.73× | Technology & Electronics |
| Golf cart | 14.5× | Sports |
| Galderma | 68.12× | Health |
| Information technology | 4.63× | Business & Career |
| Tailgate party | 71.2× | Cars & Mobility |
| Gmail | 3.93× | Internet & Social Media |
| USB flash drive | 20.66× | Technology & Electronics |
| Microsoft Azure | 15.45× | Technology & Electronics |
| Digital transformation | 9.93× | Business & Career |
| G Data | 29.65× | Technology & Electronics |
| Java (programming language) | 9.22× | Technology & Electronics |
| C Sharp (programming language) | 16.21× | Technology & Electronics |
| Malibu Rum | 17.64× | Food & Beverages |
| Office 365 | 4.71× | Technology & Electronics |
| DuckDuckGo | 7.02× | Internet & Social Media |
| Dog lovers | 2.92× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.11 |
| Family Orientation | CONSERVATISM | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Early Adopter Mentality | POWER | 1.5 |
| Career Orientation | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 8.2% |
| China | 6.6% |
See Microsoft Edge audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microsoft Edge have in Germany?
Microsoft Edge has an estimated audience of 259,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Edge fans?
45.9% of Microsoft Edge fans are female, 54.1% are male, with an average age of 43.1 years.
Which brands do Microsoft Edge fans like most?
Microsoft Edge fans show strongest brand affinity for Firefox (27.97×), Xiangqi (119.21×), and OneDrive (14.7×) over the country average.
Where do Microsoft Edge fans live in Germany?
Microsoft Edge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,150), Bayern (reach 49,081), and Baden-Württemberg (reach 41,335). These three regions account for the largest share of the active audience.
What other brands do Microsoft Edge fans also like?
Beyond Microsoft Edge itself, the audience over-indexes on Xiangqi (119.21×), OneDrive (14.7×), Royal College of Veterinary Surgeons (92.02×), and Hacker (term) (28.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Edge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.