USB flash drive Audience in Germany
USB flash drive has an estimated audience of 415,428 people in Germany. 32.8% are female, 67.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Digital, Memory card, SanDisk, FRITZ!Box, Quality control.
The average USB flash drive fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Digital, Memory card, SanDisk, with strongest over-indexing on Western Digital (78.82× the country average). Demographically, the USB flash drive audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of USB flash drive fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 40.5 |
| Estimated audience size | 415,428 |
Audience persona
The typical USB flash drive fan in Germany is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Western Digital.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,422 | 1.07× |
| Bayern | 72,297 | 1.08× |
| Baden-Württemberg | 62,159 | 1.1× |
| Niedersachsen | 43,726 | 1.08× |
| Hessen | 30,801 | 0.97× |
| Rheinland-Pfalz | 20,629 | 0.99× |
| Berlin | 18,466 | 0.99× |
| Sachsen | 15,048 | 0.74× |
| Schleswig-Holstein | 14,811 | 0.99× |
| Brandenburg | 12,975 | 1.01× |
| Sachsen-Anhalt | 12,294 | 1.14× |
| Thüringen | 11,697 | 1.1× |
| Hamburg | 8,242 | 0.88× |
| Mecklenburg-Vorpommern | 7,482 | 0.94× |
| Saarland | 4,830 | 0.95× |
| Bremen | 3,387 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Digital | 78.82× | Technology & Electronics |
| Memory card | 67.86× | Technology & Electronics |
| SanDisk | 48.6× | Technology & Electronics |
| FRITZ!Box | 5.87× | Technology & Electronics |
| Quality control | 21.27× | Business & Career |
| Flash memory | 22.51× | Technology & Electronics |
| Google Drive | 5.75× | Technology & Electronics |
| Aral AG | 3.33× | Cars & Mobility |
| The Economic Times | 22.79× | Business & Career |
| Baby-led weaning | 16.13× | Technology & Electronics |
| Astana | 39.22× | Travel & Leisure |
| Office 365 | 6.28× | Technology & Electronics |
| Google Maps | 3.11× | Internet & Social Media |
| EBay | 2.69× | Shopping |
| Škoda Auto | 3.61× | Cars & Mobility |
| Gmail | 3.24× | Internet & Social Media |
| Commerzbank | 2.86× | Business & Career |
| Vodafone | 2.91× | Technology & Electronics |
| Netto Marken-Discount | 2.4× | Shopping |
| Computer memory | 6.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Need for Security | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Brazil | 6.9% |
| India | 5.9% |
See USB flash drive audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does USB flash drive have in Germany?
USB flash drive has an estimated audience of 415,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USB flash drive fans?
32.8% of USB flash drive fans are female, 67.2% are male, with an average age of 40.5 years.
Which brands do USB flash drive fans like most?
USB flash drive fans show strongest brand affinity for Western Digital (78.82×), Memory card (67.86×), and SanDisk (48.6×) over the country average.
Where do USB flash drive fans live in Germany?
USB flash drive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,422), Bayern (reach 72,297), and Baden-Württemberg (reach 62,159). These three regions account for the largest share of the active audience.
What other brands do USB flash drive fans also like?
Beyond USB flash drive itself, the audience over-indexes on Memory card (67.86×), SanDisk (48.6×), FRITZ!Box (5.87×), and Quality control (21.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for USB flash drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.