Rascasse Audience Intelligence

USB flash drive Audience in Germany

A data profile of the people who buy, follow and care about USB flash drive in Germany — modelled from more than twelve digital signal sources. USB flash drive has an estimated audience of 415,428 people in Germany.

#5166among Topic in Germany#569in Technology & Electronics

The average USB flash drive fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Digital, SanDisk, Memory card, with strongest over-indexing on Western Digital (78.82× the country average).

Demographically, the USB flash drive audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical USB flash drive fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Western Digital.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USB flash drive profile in Germany.

Audience size
415K
in Germany
Gender
32.8%♀
67.2% male
Age
40.5
average years
Country rank
#13579
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USB flash drive fans

32.8% are female, 67.2% are male, average age 40.5.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for USB flash drive audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age40.5
Estimated audience size415,428
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the USB flash drive audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

3.0%

of the worldwide USB flash drive audience comes from Germany.

Worldwide audience distribution share by country for USB flash drive
CountryShare
United States13.0%
Brazil6.9%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USB flash drive audience in Germany is strongest.

Fig. 05

Top regions by affinity

USB flash drive fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.13×
02Thüringen~10K1.12×
03Niedersachsen~40K1.06×
04Baden-Württemberg~60K1.04×
05Bayern~70K1.03×
06Nordrhein-Westfalen~90K1.02×
07Brandenburg~10K1.01×
08Saarland~5K1.00×
09Rheinland-Pfalz~20K0.99×
10Mecklenburg-Vorpommern~8K0.98×
11Bremen~3K0.98×
12Hessen~30K0.97×
13Sachsen~20K0.97×
14Schleswig-Holstein~10K0.97×
15Berlin~20K0.94×
16Hamburg~8K0.87×
Fig. 06

Affinity by region

Affinity by region — USB flash drive, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USB flash drive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USB flash drive audience
#·InterestCategoryAffinity×
01Western DigitalTechnology & Electronics78.82×
02Memory cardTechnology & Electronics67.86×
03SanDiskTechnology & Electronics48.60×
04AstanaTravel & Leisure39.22×
05The Economic TimesBusiness & Career22.79×
06Flash memoryTechnology & Electronics22.51×
07Quality controlBusiness & Career21.27×
08Baby-led weaningTechnology & Electronics16.13×
09Hard drivesTechnology & Electronics7.01×
10Computer memoryTechnology & Electronics6.58×
11Office 365Technology & Electronics6.28×
12FRITZ!BoxTechnology & Electronics5.87×
13Google DriveTechnology & Electronics5.75×
14Škoda AutoCars & Mobility3.61×
15GmailInternet & Social Media3.24×
16Google MapsInternet & Social Media3.11×
17VodafoneTechnology & Electronics2.91×
18CommerzbankBusiness & Career2.86×
19EBayShopping2.69×
20Netto Marken-DiscountShopping2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USB flash drive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USB flash drive audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.92×
Convenience OrientationPREMIUM2.46×
Early Adopter MentalityPOWER2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USB flash drive audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
TravellingTHRILL0.72×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USB flash drive have in Germany?

USB flash drive has an estimated audience of 415,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of USB flash drive fans?

32.8% of USB flash drive fans are female, 67.2% are male, with an average age of 40.5 years.

03

Which brands do USB flash drive fans like most?

USB flash drive fans show strongest brand affinity for Western Digital (78.82×), SanDisk (48.6×), and Memory card (67.86×) over the country average.

04

Where do USB flash drive fans live in Germany?

USB flash drive fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do USB flash drive fans also like?

Beyond USB flash drive itself, the audience over-indexes on SanDisk (48.6×), Memory card (67.86×), FRITZ!Box (5.87×), and Quality control (21.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See USB flash drive audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for USB flash drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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