Rascasse Audience Intelligence

USB flash drive Audience in United States

A data profile of the people who buy, follow and care about USB flash drive in United States — modelled from more than twelve digital signal sources. USB flash drive has an estimated audience of 1,817,431 people in United States.

#6649among Topic in United States#540in Technology & Electronics

The average USB flash drive fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, FedEx, Hewlett-Packard, with strongest over-indexing on Google Maps (4.82× the country average).

Demographically, the USB flash drive audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical USB flash drive fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the USB flash drive profile in United States.

Audience size
1.8M
in United States
Gender
37.3%♀
62.7% male
Age
43.2
average years
Country rank
#15335
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of USB flash drive fans

37.3% are female, 62.7% are male, average age 43.2.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for USB flash drive audience in United States
MetricValue
Female37.3%
Male62.7%
Average age43.2
Estimated audience size1,817,431
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the USB flash drive audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4920%
50+34%
Fig. 04

Worldwide distribution

13.0%

of the worldwide USB flash drive audience comes from United States.

Worldwide audience distribution share by country for USB flash drive
CountryShare
United States13.0%
Brazil6.9%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the USB flash drive audience in United States is strongest.

Fig. 05

Top regions by affinity

USB flash drive fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.18×
02Mississippi~20K1.15×
03Louisiana~30K1.14×
04Texas~200K1.11×
05Hawaii~9K1.09×
06Michigan~50K1.08×
07Tennessee~40K1.08×
08Alabama~30K1.08×
09Illinois~60K1.07×
10Utah~20K1.07×
11Virginia~50K1.06×
12Nebraska~10K1.06×
13New York~100K1.05×
14Maryland~30K1.05×
15Arkansas~20K1.05×
16South Carolina~30K1.04×
17Oklahoma~20K1.04×
18Georgia~60K1.03×
19Missouri~30K1.03×
20Kentucky~20K1.03×
21Florida~100K1.02×
22Connecticut~20K1.02×
23New Mexico~9K1.02×
24Ohio~60K1.01×
25Indiana~30K1.01×
26Minnesota~30K1.01×
27Oregon~20K1.01×
28Nevada~20K1.01×
29Iowa~20K1.01×
30Kansas~10K1.01×
31West Virginia~9K1.01×
32Delaware~5K1.00×
33North Carolina~50K0.99×
34Wisconsin~30K0.99×
35Pennsylvania~60K0.98×
36Massachusetts~30K0.97×
37Rhode Island~6K0.97×
38North Dakota~4K0.97×
39Washington~30K0.96×
40New Jersey~40K0.95×
41Arizona~40K0.94×
42New Hampshire~7K0.93×
43Montana~5K0.93×
44South Dakota~4K0.93×
45Maine~6K0.92×
46Idaho~8K0.91×
47Alaska~4K0.91×
48Colorado~30K0.90×
49Vermont~3K0.89×
50Washington, District of Columbia~5K0.86×
Fig. 06

Affinity by region

Affinity by region — USB flash drive, United States
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the USB flash drive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for USB flash drive audience
#·InterestCategoryAffinity×
01Cellcom (Israel)Technology & Electronics31.97×
02UniFiTechnology & Electronics18.62×
03HP EliteBookTechnology & Electronics16.74×
04Data recoveryTechnology & Electronics16.46×
05ModemTechnology & Electronics13.65×
06Inkjet printingTechnology & Electronics11.66×
07Acer Inc.Technology & Electronics9.59×
08Doctor StrangerMovies & TV8.55×
09Hewlett-PackardTechnology & Electronics7.96×
10BroadbandTechnology & Electronics4.88×
11Google MapsInternet & Social Media4.82×
12Random-access memoryTechnology & Electronics4.71×
13Hard drivesTechnology & Electronics4.21×
14FedExBusiness & Career3.66×
15Comcast CableTechnology & Electronics3.62×
16Global Television NetworkMovies & TV2.24×
17United Parcel ServiceBusiness & Career1.85×
18T-MobileTechnology & Electronics1.61×
19Television stationMovies & TV1.56×
20Indeed.comBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the USB flash drive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by USB flash drive audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
MindfulnessBALANCE1.26×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by USB flash drive audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
IndulgenceJOY0.96×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does USB flash drive have in United States?

USB flash drive has an estimated audience of 1,817,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of USB flash drive fans?

37.3% of USB flash drive fans are female, 62.7% are male, with an average age of 43.2 years.

03

Which brands do USB flash drive fans like most?

USB flash drive fans show strongest brand affinity for Google Maps (4.82×), FedEx (3.66×), and Hewlett-Packard (7.96×) over the country average.

04

Where do USB flash drive fans live in United States?

USB flash drive fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do USB flash drive fans also like?

Beyond USB flash drive itself, the audience over-indexes on FedEx (3.66×), Hewlett-Packard (7.96×), Comcast Cable (3.62×), and UniFi (18.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See USB flash drive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for USB flash drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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