USB flash drive Audience in United States

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USB flash drive has an estimated audience of 1,817,431 people in United States. 37.3% are female, 62.7% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, FedEx, Hewlett-Packard, UniFi, Data recovery.

The average USB flash drive fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, FedEx, Hewlett-Packard, with strongest over-indexing on Google Maps (4.82× the country average). Demographically, the USB flash drive audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of USB flash drive fans

Demographic split for USB flash drive audience in United States
MetricValue
Female37.3%
Male62.7%
Average age43.2
Estimated audience size1,817,431

Audience persona

The typical USB flash drive fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for USB flash drive in United States
RegionReachAffinity
California261,5451.31×
Texas181,9371.16×
Florida131,1281.07×
New York119,7481.18×
Illinois70,8171.17×
Pennsylvania63,0321.03×
Ohio61,2521.09×
Georgia60,2921.08×
North Carolina59,1361.08×
Michigan55,4321.17×
New Jersey48,7081.05×
Virginia46,9241.06×
Tennessee42,0761.15×
Washington37,2831.02×
Massachusetts36,7561.03×
Arizona35,6710.96×
Indiana34,6121.04×
Maryland34,0611.09×
Missouri31,5051.08×
South Carolina28,4041.04×
Wisconsin27,2861×
Minnesota26,6521.02×
Colorado26,4700.92×
Louisiana25,7011.1×
Alabama24,4250.96×
Kentucky24,2831.07×
Oregon22,0101.06×
Oklahoma21,1621.05×
Nevada18,3571.04×
Connecticut18,3501.01×
Mississippi17,3841.16×
Utah16,1800.99×
Iowa15,5841.04×
Arkansas15,1741.01×
Kansas14,7971.03×
New Mexico9,3091.02×
Nebraska8,7520.96×
Hawaii8,3911.07×
Idaho7,8590.86×
West Virginia7,8430.93×
New Hampshire6,0500.84×
Rhode Island5,2440.91×
Maine5,0420.77×
Delaware4,9941×
Washington, District of Columbia4,5930.84×
Montana3,8470.76×
South Dakota3,5100.84×
North Dakota3,2090.86×
Alaska2,6640.69×
Wyoming1,9570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USB flash drive audience
BrandAffinityCategory
Google Maps4.82×Internet & Social Media
FedEx3.66×Business & Career
Hewlett-Packard7.96×Technology & Electronics
UniFi18.62×Technology & Electronics
Data recovery16.46×Technology & Electronics
Cellcom (Israel)31.97×Technology & Electronics
Inkjet printing11.66×Technology & Electronics
Global Television Network2.24×Movies & TV
T-Mobile1.61×Technology & Electronics
Acer Inc.9.59×Technology & Electronics
Modem13.65×Technology & Electronics
Television station1.56×Movies & TV
Indeed.com1.54×Business & Career
Hard drives4.21×Technology & Electronics
Doctor Stranger8.55×Movies & TV
Broadband4.88×Technology & Electronics
United Parcel Service1.85×Business & Career
CyberPower Inc.14.58×Shopping
Random-access memory4.71×Technology & Electronics
HP EliteBook16.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USB flash drive audience
TraitClusterScore
Need for SecurityCONSERVATISM1.69
Price SensitivityPREMIUM1.48
Early Adopter MentalityPOWER1.39
TravellingTHRILL1.34
Social Media UsageJOY1.26
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for USB flash drive
CountryShare
United States13.0%
Brazil6.9%
India5.9%

See USB flash drive audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does USB flash drive have in United States?

USB flash drive has an estimated audience of 1,817,431 people in United States, concentrated in California and Texas.

What is the gender split and age of USB flash drive fans?

37.3% of USB flash drive fans are female, 62.7% are male, with an average age of 43.2 years.

Which brands do USB flash drive fans like most?

USB flash drive fans show strongest brand affinity for Google Maps (4.82×), FedEx (3.66×), and Hewlett-Packard (7.96×) over the country average.

Where do USB flash drive fans live in United States?

USB flash drive fans in United States are most concentrated in California (reach 261,545), Texas (reach 181,937), and Florida (reach 131,128). These three regions account for the largest share of the active audience.

What other brands do USB flash drive fans also like?

Beyond USB flash drive itself, the audience over-indexes on FedEx (3.66×), Hewlett-Packard (7.96×), UniFi (18.62×), and Data recovery (16.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USB flash drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.