Modem Audience in United States
Modem has an estimated audience of 805,046 people in United States. 54.1% are female, 45.9% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Wikia, Goop, Morphine (band), Vocal harmony.
The average Modem fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Wikia, Goop, with strongest over-indexing on Israel (6.09× the country average). Demographically, the Modem audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Modem fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 37.1 |
| Estimated audience size | 805,046 |
Audience persona
The typical Modem fan in United States is balanced, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 96,317 | 1.09× |
| Texas | 67,775 | 0.98× |
| Florida | 54,469 | 1× |
| New York | 46,095 | 1.02× |
| Illinois | 30,761 | 1.15× |
| Pennsylvania | 29,664 | 1.09× |
| Georgia | 25,264 | 1.02× |
| North Carolina | 24,849 | 1.03× |
| Ohio | 23,924 | 0.96× |
| Michigan | 22,789 | 1.08× |
| Virginia | 21,528 | 1.1× |
| Washington | 20,008 | 1.24× |
| New Jersey | 19,129 | 0.93× |
| Massachusetts | 18,600 | 1.17× |
| Arizona | 18,191 | 1.11× |
| Tennessee | 14,020 | 0.87× |
| Indiana | 13,763 | 0.94× |
| Maryland | 13,656 | 0.99× |
| Minnesota | 13,265 | 1.15× |
| Missouri | 12,509 | 0.96× |
| Colorado | 12,464 | 0.98× |
| Wisconsin | 12,314 | 1.02× |
| South Carolina | 11,314 | 0.93× |
| Alabama | 10,029 | 0.89× |
| Oregon | 9,976 | 1.08× |
| Louisiana | 9,774 | 0.94× |
| Kentucky | 8,938 | 0.89× |
| Oklahoma | 8,536 | 0.95× |
| Connecticut | 8,301 | 1.03× |
| Nevada | 8,292 | 1.06× |
| Utah | 8,033 | 1.11× |
| Iowa | 7,609 | 1.15× |
| Kansas | 6,278 | 0.99× |
| Arkansas | 5,629 | 0.85× |
| Mississippi | 5,343 | 0.81× |
| Nebraska | 4,473 | 1.11× |
| Hawaii | 4,455 | 1.29× |
| Idaho | 4,385 | 1.09× |
| New Mexico | 3,695 | 0.92× |
| West Virginia | 3,146 | 0.84× |
| New Hampshire | 2,979 | 0.94× |
| Washington, District of Columbia | 2,753 | 1.14× |
| Maine | 2,731 | 0.95× |
| Rhode Island | 2,081 | 0.81× |
| Montana | 2,076 | 0.93× |
| South Dakota | 1,925 | 1.03× |
| Delaware | 1,846 | 0.83× |
| North Dakota | 1,814 | 1.1× |
| Alaska | 1,407 | 0.82× |
| Vermont | 1,264 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.09× | Travel & Leisure |
| Wikia | 7.32× | Internet & Social Media |
| Goop | 5.8× | Internet & Social Media |
| Morphine (band) | 8.14× | Music & Radio |
| Vocal harmony | 4.52× | Music & Radio |
| Governor of Michigan | 7.13× | Politics & Society |
| Grinch | 3.78× | Movies & TV |
| Jeep Wagoneer | 5.08× | Cars & Mobility |
| No Escape (1994 film) | 9.97× | Movies & TV |
| Iration | 16.22× | Music & Radio |
| El Paso County, Colorado | 10.54× | Travel & Leisure |
| Home staging | 4.29× | Home & Garden |
| Historic site | 3.46× | Arts & Culture |
| Nationality | 1.51× | Politics & Society |
| Kay Arthur | 15.26× | Literature |
| TV Fanatic | 7× | Movies & TV |
| Kes (band) | 12.8× | Music & Radio |
| Harlow | 6.81× | Travel & Leisure |
| Kevin Murphy (screenwriter) | 8.71× | Movies & TV |
| Mathcore | 4.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.83 |
| Indulgence | JOY | 1.82 |
| Price Sensitivity | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.65 |
| Family Orientation | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 32.0% |
| United States | 11.0% |
| Spain | 5.2% |
See Modem audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Modem have in United States?
Modem has an estimated audience of 805,046 people in United States, concentrated in California and Texas.
What is the gender split and age of Modem fans?
54.1% of Modem fans are female, 45.9% are male, with an average age of 37.1 years.
Which brands do Modem fans like most?
Modem fans show strongest brand affinity for Israel (6.09×), Wikia (7.32×), and Goop (5.8×) over the country average.
Where do Modem fans live in United States?
Modem fans in United States are most concentrated in California (reach 96,317), Texas (reach 67,775), and Florida (reach 54,469). These three regions account for the largest share of the active audience.
What other brands do Modem fans also like?
Beyond Modem itself, the audience over-indexes on Wikia (7.32×), Goop (5.8×), Morphine (band) (8.14×), and Vocal harmony (4.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Modem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.