Rascasse Audience Intelligence

Modem Audience in United States

A data profile of the people who buy, follow and care about Modem in United States — modelled from more than twelve digital signal sources. Modem has an estimated audience of 805,046 people in United States.

#9505among Topic in United States#820in Technology & Electronics

The average Modem fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Vera Farmiga, Netgear, with strongest over-indexing on Google Maps (4.94× the country average).

Demographically, the Modem audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modem fan in United States is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modem profile in United States.

Audience size
805K
in United States
Gender
54.1%♀
45.9% male
Age
37.1
average years
Country rank
#27356
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modem fans

54.1% are female, 45.9% are male, average age 37.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Modem audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.1
Estimated audience size805,046
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Modem audience in United States
Age bracketShare%
16-1931%
20-2915%
30-3916%
40-4917%
50+21%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Modem audience comes from United States.

Worldwide audience distribution share by country for Modem
CountryShare
Italy31.7%
United States10.9%
Spain5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modem audience in United States is strongest.

Fig. 05

Top regions by affinity

Modem fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.37×
02North Dakota~2K1.22×
03Washington~20K1.15×
04Idaho~5K1.13×
05Utah~8K1.12×
06Iowa~7K1.12×
07Nebraska~4K1.11×
08Massachusetts~20K1.09×
09Minnesota~10K1.09×
10South Dakota~2K1.09×
11Illinois~30K1.08×
12Arizona~20K1.06×
13Nevada~8K1.06×
14California~90K1.05×
15Virginia~20K1.05×
16Oregon~10K1.04×
17Washington, District of Columbia~3K1.04×
18Michigan~20K1.03×
19Wisconsin~10K1.03×
20Indiana~10K1.02×
21North Carolina~20K1.01×
22New York~50K1.00×
23Pennsylvania~30K1.00×
24Connecticut~8K1.00×
25Montana~2K1.00×
26Kansas~6K0.99×
27Louisiana~10K0.98×
28New Hampshire~3K0.98×
29Georgia~20K0.97×
30South Carolina~10K0.97×
31Maine~3K0.97×
32Texas~70K0.96×
33Florida~50K0.96×
34Alaska~2K0.96×
35Ohio~20K0.95×
36Maryland~10K0.95×
37Oklahoma~8K0.95×
38Kentucky~9K0.94×
39West Virginia~4K0.94×
40Missouri~10K0.93×
41Colorado~10K0.93×
42New Mexico~4K0.93×
43Alabama~10K0.92×
44Arkansas~6K0.92×
45Mississippi~6K0.90×
46Vermont~1K0.89×
47New Jersey~20K0.88×
48Tennessee~10K0.87×
49Rhode Island~2K0.87×
50Delaware~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Modem, United States
0.87×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modem audience
#·InterestCategoryAffinity×
01TP-LinkTechnology & Electronics26.35×
02Internet securityTechnology & Electronics23.97×
03NetgearTechnology & Electronics21.45×
04Vera FarmigaMovies & TV20.00×
05A Million Ways to Die in the WestMovies & TV20.00×
06Alan TuringPolitics & Society18.48×
07USB flash driveTechnology & Electronics13.65×
08BelkinTechnology & Electronics12.80×
09Channel 5 (UK)Movies & TV12.23×
10The Salvation ArmyPolitics & Society11.37×
11Internet service providerTechnology & Electronics7.07×
12Privacy policyTechnology & Electronics5.08×
13FiberglassTechnology & Electronics5.07×
14Google MapsInternet & Social Media4.94×
15LaptopTechnology & Electronics4.42×
16BluetoothTechnology & Electronics3.37×
17DeviantArtInternet & Social Media3.25×
18RadioTechnology & Electronics2.50×
19T-MobileTechnology & Electronics2.48×
20Pizza HutFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modem audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.34×
Need for SecurityCONSERVATISM1.92×
PatriotismCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modem audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Design AffinityPREMIUM0.74×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modem have in United States?

Modem has an estimated audience of 805,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modem fans?

54.1% of Modem fans are female, 45.9% are male, with an average age of 37.1 years.

03

Which brands do Modem fans like most?

Modem fans show strongest brand affinity for Google Maps (4.94×), Vera Farmiga (20×), and Netgear (21.45×) over the country average.

04

Where do Modem fans live in United States?

Modem fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Modem fans also like?

Beyond Modem itself, the audience over-indexes on Vera Farmiga (20×), Netgear (21.45×), TP-Link (26.35×), and Internet security (23.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Modem audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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