Rascasse Audience Intelligence

Inkjet printing Audience in United States

A data profile of the people who buy, follow and care about Inkjet printing in United States — modelled from more than twelve digital signal sources. Inkjet printing has an estimated audience of 1,384,643 people in United States.

#7570among Topic in United States#634in Technology & Electronics

The average Inkjet printing fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Multi-function printer, Group buying, Laser printing, with strongest over-indexing on Multi-function printer (66.49× the country average).

Demographically, the Inkjet printing audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Inkjet printing fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Multi-function printer.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inkjet printing profile in United States.

Audience size
1.4M
in United States
Gender
57.1%♀
42.9% male
Age
36.6
average years
Country rank
#18834
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Inkjet printing fans

57.1% are female, 42.9% are male, average age 36.6.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Inkjet printing audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.6
Estimated audience size1,384,643
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Inkjet printing audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Inkjet printing audience comes from United States.

Worldwide audience distribution share by country for Inkjet printing
CountryShare
United States16.8%
Japan6.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inkjet printing audience in United States is strongest.

Fig. 05

Top regions by affinity

Inkjet printing fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~50K1.10×
02Kentucky~20K1.09×
03Texas~100K1.08×
04California~200K1.06×
05Georgia~50K1.06×
06Alabama~20K1.06×
07South Carolina~20K1.05×
08Louisiana~20K1.05×
09Arkansas~10K1.05×
10Mississippi~10K1.05×
11Hawaii~6K1.05×
12New York~80K1.04×
13Arizona~30K1.04×
14Ohio~40K1.03×
15Oklahoma~20K1.03×
16Indiana~30K1.02×
17Kansas~10K1.02×
18Idaho~7K1.02×
19Pennsylvania~50K1.01×
20Michigan~40K1.01×
21New Hampshire~6K1.01×
22Montana~4K1.01×
23North Dakota~3K1.01×
24Vermont~2K1.01×
25Virginia~30K1.00×
26Tennessee~30K1.00×
27Maryland~20K1.00×
28Missouri~20K1.00×
29Utah~10K1.00×
30West Virginia~6K1.00×
31Florida~90K0.99×
32Nevada~10K0.99×
33Iowa~10K0.99×
34Illinois~50K0.98×
35Washington~30K0.98×
36Minnesota~20K0.98×
37Maine~5K0.98×
38Delaware~4K0.98×
39South Dakota~3K0.98×
40Alaska~3K0.98×
41Wisconsin~20K0.96×
42Oregon~20K0.96×
43New Mexico~7K0.96×
44Massachusetts~30K0.95×
45Nebraska~7K0.95×
46Rhode Island~4K0.95×
47Washington, District of Columbia~4K0.94×
48Colorado~20K0.93×
49Connecticut~10K0.92×
50New Jersey~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Inkjet printing, United States
0.91×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inkjet printing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inkjet printing audience
#·InterestCategoryAffinity×
01Multi-function printerTechnology & Electronics66.49×
02World of WarshipsGames51.09×
03SanofiHealth31.23×
04Eve OnlineGames27.52×
05MapleStoryGames25.71×
06Laser printingTechnology & Electronics23.97×
07Group buyingShopping20.00×
08Print on demandHome & Garden13.96×
093D modelingTechnology & Electronics6.18×
10FedExBusiness & Career4.69×
11Online bankingBusiness & Career4.51×
12Renewable energyBusiness & Career4.48×
13Home automationTechnology & Electronics4.36×
14InnovationBusiness & Career4.00×
15Sustainable energyHome & Garden3.91×
16Solar energyHome & Garden3.80×
17Vehicle insuranceCars & Mobility3.24×
18Mortgage loansBusiness & Career2.75×
19United States Postal ServiceBusiness & Career2.12×
20PinterestInternet & Social Media2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inkjet printing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inkjet printing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.65×
Family OrientationCONSERVATISM2.28×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inkjet printing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Healthy LifestyleBALANCE0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Inkjet printing have in United States?

Inkjet printing has an estimated audience of 1,384,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Inkjet printing fans?

57.1% of Inkjet printing fans are female, 42.9% are male, with an average age of 36.6 years.

03

Which brands do Inkjet printing fans like most?

Inkjet printing fans show strongest brand affinity for Multi-function printer (66.49×), Group buying (20×), and Laser printing (23.97×) over the country average.

04

Where do Inkjet printing fans live in United States?

Inkjet printing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Inkjet printing fans also like?

Beyond Inkjet printing itself, the audience over-indexes on Group buying (20×), Laser printing (23.97×), World of Warships (51.09×), and FedEx (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Inkjet printing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Inkjet printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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