Print on demand Audience in United States

Print on demand logo

Print on demand has an estimated audience of 3,618,153 people in United States. 57.9% are female, 42.1% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Digital printing, Printing, Screen printing, Inkjet printing, Printer (computing).

The average Print on demand fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital printing, Printing, Screen printing, with strongest over-indexing on Digital printing (11.61× the country average). Demographically, the Print on demand audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Print on demand fans

Demographic split for Print on demand audience in United States
MetricValue
Female57.9%
Male42.1%
Average age37.2
Estimated audience size3,618,153

Audience persona

The typical Print on demand fan in United States is more female, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Digital printing.

Top regions in United States

Top regions ranked by reach for Print on demand in United States
RegionReachAffinity
California431,1491.08×
Texas338,6501.09×
Florida323,3951.32×
New York220,2801.09×
Georgia152,0861.36×
North Carolina130,9891.2×
Pennsylvania117,1640.96×
Illinois115,6770.96×
Ohio102,8180.92×
New Jersey93,5391.02×
Michigan91,2110.96×
Virginia86,3020.98×
Tennessee83,2251.15×
Arizona81,9681.11×
Washington73,8271.02×
Indiana67,0781.01×
Maryland65,7491.06×
Massachusetts64,1940.9×
South Carolina62,4131.15×
Missouri60,6271.04×
Colorado58,8971.03×
Alabama55,3791.1×
Louisiana51,1431.1×
Minnesota47,6820.92×
Wisconsin45,1570.83×
Kentucky44,5820.98×
Oklahoma42,6651.06×
Oregon42,2891.02×
Nevada42,1251.2×
Utah40,7691.26×
Connecticut37,3451.03×
Mississippi31,8911.07×
Arkansas30,5911.03×
Kansas29,5391.04×
Iowa25,2810.85×
Hawaii22,8681.47×
Idaho21,1051.16×
West Virginia14,3750.85×
Nebraska14,1400.78×
New Mexico14,0660.78×
New Hampshire12,8430.9×
Maine11,4950.89×
Rhode Island9,8950.86×
Washington, District of Columbia9,8470.91×
Delaware9,2640.93×
Montana8,7120.87×
Alaska6,2060.8×
South Dakota5,7560.69×
North Dakota5,7390.77×
Vermont4,3610.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Print on demand audience
BrandAffinityCategory
Digital printing11.61×Arts & Culture
Printing2.28×Technology & Electronics
Screen printing7.96×Arts & Culture
Inkjet printing13.96×Technology & Electronics
Printer (computing)5.99×Technology & Electronics
Ink cartridge15.04×Technology & Electronics
Jack Nicholson5.84×Movies & TV
Laser printing8.43×Technology & Electronics
Hobby Lobby1.61×Home & Garden
Vistaprint4.93×Business & Career
Office Depot2.3×Shopping
Ticketmaster1.7×Travel & Leisure
Textile printing6.29×Fashion & Accessoires
Sticker2.96×Fashion & Accessoires
Origami3.83×Kids & Family
CustomInk6.4×Shopping
Printmaking2.05×Arts & Culture
Kratos6.14×Business & Career
Photocopier7.63×Business & Career
Joe (singer)5.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Print on demand audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
Urban LifestyleOPEN1.42
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.28
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Print on demand
CountryShare
United States21.5%
Japan6.9%
Germany5.6%

See Print on demand audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Print on demand have in United States?

Print on demand has an estimated audience of 3,618,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Print on demand fans?

57.9% of Print on demand fans are female, 42.1% are male, with an average age of 37.2 years.

Which brands do Print on demand fans like most?

Print on demand fans show strongest brand affinity for Digital printing (11.61×), Printing (2.28×), and Screen printing (7.96×) over the country average.

Where do Print on demand fans live in United States?

Print on demand fans in United States are most concentrated in California (reach 431,149), Texas (reach 338,650), and Florida (reach 323,395). These three regions account for the largest share of the active audience.

What other brands do Print on demand fans also like?

Beyond Print on demand itself, the audience over-indexes on Printing (2.28×), Screen printing (7.96×), Inkjet printing (13.96×), and Printer (computing) (5.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Print on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.