Kratos Audience in United States

Kratos has an estimated audience of 2,215,081 people in United States. 51.8% are female, 48.2% are male, average age 41.3. Top regions: California, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Income tax.

The average Kratos fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (13.19× the country average). Demographically, the Kratos audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Fictional Character · Subtype: Action-Adventure

Demographics of Kratos fans

Demographic split for Kratos audience in United States
MetricValue
Female51.8%
Male48.2%
Average age41.3
Estimated audience size2,215,081

Audience persona

The typical Kratos fan in United States is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kratos in United States
RegionReachAffinity
California287,1511.18×
California273,7191.12×
Texas249,9371.31×
Texas238,1681.25×
Florida180,9611.21×
Florida175,7131.17×
New York119,5940.97×
New York117,7520.95×
Georgia76,6511.12×
Georgia74,5511.09×
Pennsylvania73,0700.98×
North Carolina72,6761.09×
North Carolina71,8551.08×
Ohio71,0231.04×
Illinois70,6990.96×
Pennsylvania70,6270.95×
Ohio69,9061.02×
Illinois69,1360.94×
Arizona61,3521.36×
Virginia60,0721.11×
Virginia58,3731.08×
Michigan58,3521.01×
Michigan58,2021×
New Jersey52,9050.94×
New Jersey52,4110.93×
Arizona49,3141.09×
Tennessee48,6841.1×
Tennessee47,8221.08×
Washington45,8191.03×
Washington45,8061.03×
Indiana45,6371.13×
Indiana45,4261.12×
Colorado44,3101.27×
Colorado41,3281.18×
Alabama41,3171.34×
Massachusetts38,4600.88×
Massachusetts38,4250.88×
Missouri37,8431.06×
Missouri37,1191.04×
Maryland36,4990.96×
Maryland36,0540.95×
Alabama33,6991.09×
Oklahoma33,3821.36×
Kentucky32,8531.18×
Oklahoma32,8151.33×
South Carolina31,8750.96×
Kentucky31,4521.13×
South Carolina31,3670.94×
Louisiana30,0841.05×
Louisiana30,0781.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kratos audience
BrandAffinityCategory
Autism Awareness13.19×Health
Diabetes mellitus awareness8.82×Health
Singer-songwriter4.11×Music & Radio
Microblogging8.91×Technology & Electronics
Income tax9.31×Business & Career
Laser printing13.56×Technology & Electronics
BlackBerry13.13×Technology & Electronics
Planet Fitness2.54×Sports
Staples (Canada)3.22×Business & Career
Hobby Lobby2.39×Home & Garden
Office supplies7.84×Business & Career
Diaper bag4.06×Kids & Family
Home Office8.53×Business & Career
Capital One2.03×Business & Career
Best Buy2×Shopping
Charles, Prince of Wales13.01×Politics & Society
Office Depot3.52×Shopping
Aldi1.86×Shopping
United States Postal Service1.9×Business & Career
Multi-function printer15.26×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kratos audience
TraitClusterScore
Price SensitivityPREMIUM1.38
DIY MentalityTHRILL1.32
Early Adopter MentalityPOWER1.25
IndividualismJOY1.2
Family OrientationCONSERVATISM1.19
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Kratos
CountryShare
United States29.9%
Brazil14.0%
Italy6.0%

See Kratos audiences in other countries

More Action-Adventure audiences in United States

Frequently asked questions

How many fans does Kratos have in United States?

Kratos has an estimated audience of 2,215,081 people in United States, concentrated in California and California.

What is the gender split and age of Kratos fans?

51.8% of Kratos fans are female, 48.2% are male, with an average age of 41.3 years.

Which brands do Kratos fans like most?

Kratos fans show strongest brand affinity for Autism Awareness (13.19×), Diabetes mellitus awareness (8.82×), and Singer-songwriter (4.11×) over the country average.

Where do Kratos fans live in United States?

Kratos fans in United States are most concentrated in California (reach 287,151), California (reach 273,719), and Texas (reach 249,937). These three regions account for the largest share of the active audience.

What other brands do Kratos fans also like?

Beyond Kratos itself, the audience over-indexes on Diabetes mellitus awareness (8.82×), Singer-songwriter (4.11×), Microblogging (8.91×), and Income tax (9.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kratos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.