A data profile of the people who buy, follow and care about Kratos in United States — modelled from more than twelve digital signal sources. Kratos has an estimated audience of 2,241,011 people in United States.
The average Kratos fan in United States is 41.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Laser printing, Multi-function printer, Office supplies, with strongest over-indexing on Laser printing (14.7× the country average).
Demographically, the Kratos audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Kratos fan in United States is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Laser printing.
The key figures that characterise the Kratos profile in United States.
54.7% are female, 45.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.0 |
| Estimated audience size | 2,241,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
Where the Kratos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~60K | 1.34× | |
| 02 | Colorado | ~50K | 1.34× | |
| 03 | Alabama | ~40K | 1.33× | |
| 04 | Oklahoma | ~30K | 1.31× | |
| 05 | Alaska | ~6K | 1.27× | |
| 06 | Texas | ~200K | 1.25× | |
| 07 | Kentucky | ~30K | 1.24× | |
| 08 | West Virginia | ~10K | 1.22× | |
| 09 | Utah | ~20K | 1.19× | |
| 10 | Florida | ~200K | 1.18× | |
| 11 | Nevada | ~30K | 1.18× | |
| 12 | Arkansas | ~20K | 1.16× | |
| 13 | Indiana | ~50K | 1.14× | |
| 14 | New Mexico | ~10K | 1.10× | |
| 15 | California | ~300K | 1.08× | |
| 16 | Virginia | ~60K | 1.08× | |
| 17 | Mississippi | ~20K | 1.08× | |
| 18 | Nebraska | ~10K | 1.07× | |
| 19 | Idaho | ~10K | 1.07× | |
| 20 | Georgia | ~70K | 1.06× | |
| 21 | Tennessee | ~50K | 1.06× | |
| 22 | Louisiana | ~30K | 1.06× | |
| 23 | Kansas | ~20K | 1.05× | |
| 24 | North Carolina | ~70K | 1.04× | |
| 25 | Missouri | ~40K | 1.04× | |
| 26 | Ohio | ~70K | 1.02× | |
| 27 | Pennsylvania | ~70K | 1.01× | |
| 28 | Washington | ~40K | 1.00× | |
| 29 | South Carolina | ~30K | 1.00× | |
| 30 | Michigan | ~60K | 0.99× | |
| 31 | Oregon | ~20K | 0.97× | |
| 32 | North Dakota | ~4K | 0.97× | |
| 33 | Illinois | ~70K | 0.96× | |
| 34 | Maryland | ~40K | 0.95× | |
| 35 | Montana | ~6K | 0.94× | |
| 36 | Wyoming | ~3K | 0.94× | |
| 37 | New York | ~100K | 0.92× | |
| 38 | New Jersey | ~50K | 0.92× | |
| 39 | Iowa | ~20K | 0.91× | |
| 40 | Hawaii | ~9K | 0.91× | |
| 41 | Connecticut | ~20K | 0.90× | |
| 42 | South Dakota | ~5K | 0.90× | |
| 43 | Delaware | ~5K | 0.89× | |
| 44 | New Hampshire | ~8K | 0.88× | |
| 45 | Massachusetts | ~40K | 0.87× | |
| 46 | Maine | ~7K | 0.85× | |
| 47 | Rhode Island | ~6K | 0.85× | |
| 48 | Minnesota | ~30K | 0.83× | |
| 49 | Wisconsin | ~30K | 0.82× | |
| 50 | Washington, District of Columbia | ~5K | 0.79× |
The strongest cross-interests of the Kratos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kyocera | Technology & Electronics | 28.19× | ||
| 02 | Multi-function printer | Technology & Electronics | 20.49× | ||
| 03 | Laser printing | Technology & Electronics | 14.70× | ||
| 04 | Home Office | Business & Career | 7.38× | ||
| 05 | Office supplies | Business & Career | 6.96× | ||
| 06 | Print on demand | Home & Garden | 6.14× | ||
| 07 | Micro Center | Shopping | 2.90× | ||
| 08 | Office Depot | Shopping | 2.57× | ||
| 09 | Diaper bag | Kids & Family | 2.42× | ||
| 10 | Innovation | Business & Career | 2.29× | ||
| 11 | Hardware store | Home & Garden | 1.95× | ||
| 12 | Staples (Canada) | Business & Career | 1.80× | ||
| 13 | FedEx | Business & Career | 1.80× | ||
| 14 | Planet Fitness | Sports | 1.74× | ||
| 15 | United Parcel Service | Business & Career | 1.74× | ||
| 16 | Metaphysics | Business & Career | 1.69× | ||
| 17 | Solar energy | Home & Garden | 1.67× | ||
| 18 | Hobby Lobby | Home & Garden | 1.53× | ||
| 19 | United States Postal Service | Business & Career | 1.53× | ||
| 20 | Drawing | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.89× | |
| Creativity | OPEN | 0.98× |
Kratos has an estimated audience of 2,241,011 people in United States, concentrated in California and Texas.
54.7% of Kratos fans are female, 45.3% are male, with an average age of 41.0 years.
Kratos fans show strongest brand affinity for Laser printing (14.7×), Multi-function printer (20.49×), and Office supplies (6.96×) over the country average.
Kratos fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Kratos itself, the audience over-indexes on Multi-function printer (20.49×), Office supplies (6.96×), Home Office (7.38×), and Planet Fitness (1.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kratos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.