Kratos Audience in United States

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Kratos has an estimated audience of 2,215,081 people in United States. 51.8% are female, 48.2% are male, average age 41.3. Top regions: California, California, Texas. Top brand affinities: Kay Arthur, Vocal harmony, Fathead (brand), Wikia, Israel.

The average Kratos fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, California, Texas. Top brand affinities include Kay Arthur, Vocal harmony, Fathead (brand), with strongest over-indexing on Kay Arthur (29.43× the country average). Demographically, the Kratos audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Fictional Character · Subtype: Action-Adventure

Demographics of Kratos fans

Demographic split for Kratos audience in United States
MetricValue
Female51.8%
Male48.2%
Average age41.3
Estimated audience size2,215,081

Audience persona

The typical Kratos fan in United States is balanced, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Kay Arthur.

Top regions in United States

Top regions ranked by reach for Kratos in United States
RegionReachAffinity
California287,1511.18×
California273,7191.12×
Texas249,9371.31×
Texas238,1681.25×
Florida180,9611.21×
Florida175,7131.17×
New York119,5940.97×
New York117,7520.95×
Georgia76,6511.12×
Georgia74,5511.09×
Pennsylvania73,0700.98×
North Carolina72,6761.09×
North Carolina71,8551.08×
Ohio71,0231.04×
Illinois70,6990.96×
Pennsylvania70,6270.95×
Ohio69,9061.02×
Illinois69,1360.94×
Arizona61,3521.36×
Virginia60,0721.11×
Virginia58,3731.08×
Michigan58,3521.01×
Michigan58,2021×
New Jersey52,9050.94×
New Jersey52,4110.93×
Arizona49,3141.09×
Tennessee48,6841.1×
Tennessee47,8221.08×
Washington45,8191.03×
Washington45,8061.03×
Indiana45,6371.13×
Indiana45,4261.12×
Colorado44,3101.27×
Colorado41,3281.18×
Alabama41,3171.34×
Massachusetts38,4600.88×
Massachusetts38,4250.88×
Missouri37,8431.06×
Missouri37,1191.04×
Maryland36,4990.96×
Maryland36,0540.95×
Alabama33,6991.09×
Oklahoma33,3821.36×
Kentucky32,8531.18×
Oklahoma32,8151.33×
South Carolina31,8750.96×
Kentucky31,4521.13×
South Carolina31,3670.94×
Louisiana30,0841.05×
Louisiana30,0781.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kratos audience
BrandAffinityCategory
Kay Arthur29.43×Literature
Vocal harmony5.1×Music & Radio
Fathead (brand)15.26×Arts & Culture
Wikia2.87×Internet & Social Media
Israel1.55×Travel & Leisure
Kendra Scott2.14×Fashion & Accessoires
Jesse Plemons2.44×Movies & TV
Nebraska Cornhuskers football2.47×Sports
UK garage2.8×Music & Radio
Home staging2.61×Home & Garden
Cam Ward1.86×Sports
edureka16.54×Business & Career
Queens College, City University of New York3.02×Business & Career
Charlamagne Tha God3.87×Movies & TV
Certified diabetes educator5.42×Business & Career
Jaws2.15×Movies & TV
Governor of Michigan2.84×Politics & Society
Grammarly1.77×Business & Career
Kento Yamazaki3.92×Movies & TV
Hayward, California3.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kratos audience
TraitClusterScore
Price SensitivityPREMIUM1.38
DIY MentalityTHRILL1.32
Early Adopter MentalityPOWER1.25
IndividualismJOY1.2
Family OrientationCONSERVATISM1.19
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Kratos
CountryShare
United States29.9%
Brazil14.0%
Italy6.0%

See Kratos audiences in other countries

More Action-Adventure audiences in United States

Frequently asked questions

How many fans does Kratos have in United States?

Kratos has an estimated audience of 2,215,081 people in United States, concentrated in California and California.

What is the gender split and age of Kratos fans?

51.8% of Kratos fans are female, 48.2% are male, with an average age of 41.3 years.

Which brands do Kratos fans like most?

Kratos fans show strongest brand affinity for Kay Arthur (29.43×), Vocal harmony (5.1×), and Fathead (brand) (15.26×) over the country average.

Where do Kratos fans live in United States?

Kratos fans in United States are most concentrated in California (reach 287,151), California (reach 273,719), and Texas (reach 249,937). These three regions account for the largest share of the active audience.

What other brands do Kratos fans also like?

Beyond Kratos itself, the audience over-indexes on Vocal harmony (5.1×), Fathead (brand) (15.26×), Wikia (2.87×), and Israel (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kratos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.