Digital printing Audience in United States
Digital printing has an estimated audience of 5,111,073 people in United States. 58.4% are female, 41.6% are male, average age 37.7. Top regions: California, Texas, Florida.
The average Digital printing fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Digital printing audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Arts & Culture · Type: Topic
Demographics of Digital printing fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.7 |
| Estimated audience size | 5,111,073 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 838,095 | 1.49× |
| Texas | 570,672 | 1.3× |
| Florida | 449,606 | 1.3× |
| New York | 440,016 | 1.54× |
| Georgia | 230,596 | 1.46× |
| Illinois | 211,491 | 1.24× |
| Pennsylvania | 174,519 | 1.01× |
| North Carolina | 156,802 | 1.02× |
| Ohio | 150,744 | 0.96× |
| Michigan | 142,507 | 1.07× |
| New Jersey | 135,916 | 1.05× |
| Virginia | 121,114 | 0.97× |
| Massachusetts | 108,729 | 1.08× |
| Washington | 107,992 | 1.05× |
| Arizona | 101,346 | 0.97× |
| Tennessee | 90,793 | 0.89× |
| Wisconsin | 88,592 | 1.15× |
| Indiana | 88,415 | 0.95× |
| Minnesota | 87,789 | 1.2× |
| Nevada | 85,686 | 1.73× |
| Colorado | 85,043 | 1.06× |
| South Carolina | 81,730 | 1.06× |
| Maryland | 80,665 | 0.92× |
| Missouri | 79,956 | 0.97× |
| Oregon | 73,080 | 1.25× |
| Alabama | 66,077 | 0.93× |
| Louisiana | 65,526 | 0.99× |
| Oklahoma | 60,026 | 1.06× |
| Kentucky | 53,824 | 0.84× |
| Arkansas | 49,103 | 1.17× |
| Utah | 45,775 | 1× |
| Connecticut | 43,908 | 0.86× |
| Mississippi | 37,616 | 0.89× |
| Iowa | 36,678 | 0.87× |
| Kansas | 31,610 | 0.78× |
| Nebraska | 27,612 | 1.08× |
| Hawaii | 21,244 | 0.97× |
| Idaho | 20,483 | 0.8× |
| New Mexico | 20,347 | 0.79× |
| Washington, District of Columbia | 15,976 | 1.04× |
| West Virginia | 15,210 | 0.64× |
| Maine | 14,614 | 0.8× |
| Rhode Island | 14,119 | 0.87× |
| New Hampshire | 13,577 | 0.67× |
| North Dakota | 10,597 | 1.01× |
| Delaware | 10,386 | 0.74× |
| Alaska | 10,119 | 0.93× |
| South Dakota | 7,074 | 0.6× |
| Montana | 6,616 | 0.47× |
| Vermont | 6,447 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.21 |
| Early Adopter Mentality | POWER | 2.05 |
| Luxury Orientation | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.94 |
| DIY Mentality | THRILL | 1.76 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Italy | 6.4% |
| Brazil | 5.9% |
See Digital printing audiences in other countries
More Arts & Culture audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Digital printing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.