HP EliteBook Audience in United States

HP EliteBook logo

HP EliteBook has an estimated audience of 438,559 people in United States. 32.4% are female, 67.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: HP Pavilion (computer), Dell Inspiron, HP ProBook, HP Envy, Dell.

The average HP EliteBook fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include HP Pavilion (computer), Dell Inspiron, HP ProBook, with strongest over-indexing on HP Pavilion (computer) (82.71× the country average). Demographically, the HP EliteBook audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of HP EliteBook fans

Demographic split for HP EliteBook audience in United States
MetricValue
Female32.4%
Male67.6%
Average age42.1
Estimated audience size438,559

Audience persona

The typical HP EliteBook fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for HP Pavilion (computer).

Top regions in United States

Top regions ranked by reach for HP EliteBook in United States
RegionReachAffinity
California48,5681.01×
Texas46,6271.24×
Florida27,3100.92×
New York25,7961.05×
Illinois18,8181.29×
Georgia15,4871.15×
Virginia15,4861.45×
Ohio14,5141.07×
Pennsylvania14,2340.96×
North Carolina13,1321×
New Jersey12,0751.08×
Michigan11,3390.99×
Washington10,7241.22×
Massachusetts9,9741.15×
Maryland9,3801.24×
Minnesota9,2421.47×
Wisconsin8,8841.35×
Arizona8,5800.96×
Tennessee8,0120.91×
Colorado7,6701.11×
Indiana7,4920.94×
Missouri7,1581.01×
South Carolina5,4940.83×
Alabama5,0150.82×
Kentucky4,9880.91×
Connecticut4,9181.12×
Oregon4,7240.94×
Louisiana4,4500.79×
Utah4,3911.12×
Oklahoma4,1520.85×
Iowa3,7321.03×
Kansas3,4721×
Nevada3,3060.78×
Arkansas3,0760.85×
Mississippi2,7660.77×
Idaho2,1370.97×
New Mexico1,9950.91×
Washington, District of Columbia1,9261.46×
Nebraska1,7920.81×
New Hampshire1,6640.96×
West Virginia1,6160.79×
Maine1,4450.92×
Rhode Island1,4211.02×
North Dakota1,3251.47×
Hawaii1,3160.7×
South Dakota1,2541.24×
Delaware1,0400.86×
Montana8240.68×
Vermont5590.73×
Alaska4810.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HP EliteBook audience
BrandAffinityCategory
HP Pavilion (computer)82.71×Technology & Electronics
Dell Inspiron100.51×Technology & Electronics
HP ProBook106.89×Technology & Electronics
HP Envy90.48×Technology & Electronics
Dell24.33×Technology & Electronics
Lenovo23.34×Technology & Electronics
Dell Latitude109.73×Technology & Electronics
Hewlett-Packard20.27×Technology & Electronics
Acer Inc.27.15×Technology & Electronics
Consumer Cellular15.88×Technology & Electronics
Nvidia12.15×Technology & Electronics
Verizon Wireless7.82×Technology & Electronics
Personal computer6.03×Technology & Electronics
Cognos130.61×Technology & Electronics
Apple Store7.62×Shopping
Laptop6.39×Technology & Electronics
Mac OS28.38×Technology & Electronics
Computer monitors7.61×Technology & Electronics
Asus14.9×Technology & Electronics
Toshiba23.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HP EliteBook audience
TraitClusterScore
Need for SecurityCONSERVATISM1.65
Early Adopter MentalityPOWER1.6
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.38
Career OrientationPOWER1.31
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for HP EliteBook
CountryShare
United States11.1%
India10.0%
Japan8.1%

See HP EliteBook audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does HP EliteBook have in United States?

HP EliteBook has an estimated audience of 438,559 people in United States, concentrated in California and Texas.

What is the gender split and age of HP EliteBook fans?

32.4% of HP EliteBook fans are female, 67.6% are male, with an average age of 42.1 years.

Which brands do HP EliteBook fans like most?

HP EliteBook fans show strongest brand affinity for HP Pavilion (computer) (82.71×), Dell Inspiron (100.51×), and HP ProBook (106.89×) over the country average.

Where do HP EliteBook fans live in United States?

HP EliteBook fans in United States are most concentrated in California (reach 48,568), Texas (reach 46,627), and Florida (reach 27,310). These three regions account for the largest share of the active audience.

What other brands do HP EliteBook fans also like?

Beyond HP EliteBook itself, the audience over-indexes on Dell Inspiron (100.51×), HP ProBook (106.89×), HP Envy (90.48×), and Dell (24.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HP EliteBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.