HP ProBook Audience in United States

HP ProBook has an estimated audience of 264,830 people in United States. 31.4% are female, 68.6% are male, average age 39.1. Top regions: Texas, California, Florida.

The average HP ProBook fan in United States is 39.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the HP ProBook audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of HP ProBook fans

Demographic split for HP ProBook audience in United States
MetricValue
Female31.4%
Male68.6%
Average age39.1
Estimated audience size264,830

Top regions in United States

Top regions ranked by reach for HP ProBook in United States
RegionReachAffinity
Texas24,3901.07×
California22,7720.78×
Florida18,7361.04×
New York14,8811.01×
Illinois9,5711.08×
Ohio9,1611.12×
Georgia9,1241.12×
Pennsylvania9,0241.01×
Michigan8,8531.28×
North Carolina8,3531.05×
Virginia7,8291.21×
Massachusetts6,1961.19×
New Jersey5,9190.88×
Tennessee5,0810.96×
Indiana5,0801.05×
Missouri4,8401.13×
Maryland4,8401.06×
Wisconsin4,8101.21×
Minnesota4,5181.19×
Arizona4,3770.81×
Washington4,2990.81×
Colorado3,9940.96×
South Carolina3,4130.86×
Kentucky3,4031.02×
Alabama3,2720.88×
Oklahoma2,9170.99×
Iowa2,8031.28×
Louisiana2,7930.82×
Connecticut2,6110.98×
Kansas2,6011.25×
Arkansas2,5021.15×
Nevada2,4500.96×
Oregon2,2240.73×
Mississippi2,1660.99×
Utah2,0880.88×
New Mexico1,4711.11×
Nebraska1,2990.98×
Idaho1,2380.93×
West Virginia1,2070.98×
South Dakota1,1521.88×
New Hampshire9760.94×
Washington, District of Columbia793
Maine7820.82×
North Dakota6171.13×
Hawaii6110.54×
Rhode Island5870.7×
Montana5440.74×
Wyoming5421.38×
Delaware4620.63×
Vermont3670.79×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HP ProBook audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
LGBTQ+ IdentityOPEN1.71
Quality AwarenessPREMIUM1.68
Need for SecurityCONSERVATISM1.57
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for HP ProBook
CountryShare
Japan10.5%
India9.7%
United States9.2%

See HP ProBook audiences in other countries

More Software audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for HP ProBook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.