Hard drives Audience in United States

Hard drives has an estimated audience of 7,649,408 people in United States. 30.2% are female, 69.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, CarGurus, Enterprise Rent-A-Car.

The average Hard drives fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (18.83× the country average). Demographically, the Hard drives audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Hard drives fans

Demographic split for Hard drives audience in United States
MetricValue
Female30.2%
Male69.8%
Average age39.5
Estimated audience size7,649,408

Audience persona

The typical Hard drives fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Hard drives in United States
RegionReachAffinity
California1,202,7661.43×
Texas785,8611.2×
Florida545,1011.05×
New York536,2671.25×
Illinois295,2641.16×
Georgia286,6361.22×
Pennsylvania244,1520.95×
North Carolina224,1510.97×
Virginia221,4781.19×
Ohio216,6760.92×
Michigan205,8941.03×
New Jersey193,0970.99×
Washington182,3981.19×
Massachusetts169,6031.13×
Arizona153,3980.98×
Tennessee150,2510.98×
Maryland142,9401.09×
Indiana130,4570.93×
Missouri119,9350.97×
South Carolina110,9720.96×
Louisiana106,7561.08×
Colorado106,3350.88×
Alabama106,1690.99×
Minnesota105,7210.96×
Wisconsin100,5570.87×
Oregon98,5931.12×
Oklahoma95,0281.12×
Kentucky90,4760.94×
Utah88,6651.29×
Nevada80,4261.09×
Connecticut75,8360.99×
Mississippi63,8301.01×
Arkansas61,7980.98×
Iowa60,5620.96×
Kansas59,5410.99×
Idaho38,5031×
Hawaii37,9101.15×
New Mexico36,4430.95×
Nebraska34,0540.89×
West Virginia30,1840.85×
New Hampshire24,5550.81×
Washington, District of Columbia23,2931.01×
Maine22,2720.81×
Rhode Island20,5560.84×
Delaware17,0410.81×
Montana16,3560.77×
Alaska16,2100.99×
South Dakota15,8140.89×
North Dakota12,9380.82×
Vermont11,2100.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hard drives audience
BrandAffinityCategory
Google Maps18.83×Internet & Social Media
Indeed.com16.63×Business & Career
Capital One15.32×Business & Career
CarGurus19.41×Cars & Mobility
Enterprise Rent-A-Car17.77×Cars & Mobility
Apple Store21.51×Shopping
Google News13.2×News
Circle K15.22×Shopping
Beetlejuice10.4×Movies & TV
AccuWeather13.72×Home & Garden
Aaron Rodgers12.53×Sports
DeviantArt13.79×Internet & Social Media
Kia Sportage40.16×Cars & Mobility
ICloud17.28×Technology & Electronics
DuckDuckGo16.28×Internet & Social Media
Bruce Willis12.56×Movies & TV
Google Earth17.29×Internet & Social Media
Jeff Bezos18.85×Business & Career
Khan Academy14×Business & Career
Margot Robbie14.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hard drives audience
TraitClusterScore
Need for SecurityCONSERVATISM1.63
Early Adopter MentalityPOWER1.62
Convenience OrientationPREMIUM1.56
Quality AwarenessPREMIUM1.33
LGBTQ+ IdentityOPEN1.28
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Hard drives
CountryShare
United States9.6%
Brazil7.6%
Japan4.9%

See Hard drives audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hard drives have in United States?

Hard drives has an estimated audience of 7,649,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Hard drives fans?

30.2% of Hard drives fans are female, 69.8% are male, with an average age of 39.5 years.

Which brands do Hard drives fans like most?

Hard drives fans show strongest brand affinity for Google Maps (18.83×), Indeed.com (16.63×), and Capital One (15.32×) over the country average.

Where do Hard drives fans live in United States?

Hard drives fans in United States are most concentrated in California (reach 1,202,766), Texas (reach 785,861), and Florida (reach 545,101). These three regions account for the largest share of the active audience.

What other brands do Hard drives fans also like?

Beyond Hard drives itself, the audience over-indexes on Indeed.com (16.63×), Capital One (15.32×), CarGurus (19.41×), and Enterprise Rent-A-Car (17.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard drives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.