Rascasse Audience Intelligence

Hard drives Audience in United States

A data profile of the people who buy, follow and care about Hard drives in United States — modelled from more than twelve digital signal sources. Hard drives has an estimated audience of 7,649,408 people in United States.

#2834among Topic in United States#212in Technology & Electronics

The average Hard drives fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Computer monitors, Dropbox (service), Computer data storage, with strongest over-indexing on Computer monitors (7.25× the country average).

Demographically, the Hard drives audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard drives fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Computer monitors.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard drives profile in United States.

Audience size
7.6M
in United States
Gender
30.2%♀
69.8% male
Age
39.5
average years
Country rank
#4643
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard drives fans

30.2% are female, 69.8% are male, average age 39.5.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Hard drives audience in United States
MetricValue
Female30.2%
Male69.8%
Average age39.5
Estimated audience size7,649,408
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Hard drives audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Hard drives audience comes from United States.

Worldwide audience distribution share by country for Hard drives
CountryShare
United States9.6%
Brazil7.6%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard drives audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard drives fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.50×
02Nevada~100K1.34×
03California~1M1.29×
04Georgia~300K1.26×
05Arkansas~80K1.20×
06Texas~800K1.17×
07Oklahoma~100K1.17×
08Virginia~200K1.13×
09South Dakota~20K1.13×
10New York~500K1.11×
11Illinois~300K1.08×
12Hawaii~40K1.08×
13Washington~200K1.07×
14Oregon~90K1.06×
15Kansas~60K1.06×
16Idaho~40K1.06×
17Louisiana~100K1.05×
18Maryland~100K1.03×
19Mississippi~60K1.03×
20Massachusetts~200K1.02×
21Alabama~100K1.01×
22Alaska~20K1.01×
23South Carolina~100K1.00×
24Florida~500K0.99×
25Nebraska~40K0.97×
26New Mexico~40K0.97×
27Michigan~200K0.96×
28Arizona~200K0.96×
29Kentucky~90K0.95×
30Iowa~60K0.95×
31Washington, District of Columbia~20K0.95×
32Tennessee~100K0.94×
33Connecticut~70K0.94×
34Rhode Island~20K0.94×
35Indiana~100K0.93×
36Pennsylvania~200K0.92×
37North Carolina~200K0.92×
38Missouri~100K0.92×
39Minnesota~100K0.92×
40North Dakota~10K0.92×
41Delaware~20K0.91×
42New Jersey~200K0.90×
43West Virginia~30K0.88×
44New Hampshire~30K0.88×
45Ohio~200K0.87×
46Montana~20K0.87×
47Wisconsin~100K0.86×
48Vermont~10K0.86×
49Maine~20K0.85×
50Colorado~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Hard drives, United States
0.83×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard drives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard drives audience
#·InterestCategoryAffinity×
01Dropbox (service)Technology & Electronics8.16×
02Hidden cameraHome & Garden7.95×
03Solid-state driveTechnology & Electronics7.63×
04ProjectorsTechnology & Electronics7.42×
05Computer data storageTechnology & Electronics7.35×
06Computer monitorsTechnology & Electronics7.25×
07TinderInternet & Social Media5.55×
08E-book readersTechnology & Electronics4.61×
09Privacy policyTechnology & Electronics3.56×
10Web serverTechnology & Electronics3.48×
11Harbor Freight ToolsHome & Garden3.46×
12Casino gamesGames3.07×
13Social media marketingBusiness & Career2.51×
14Computer hardwareTechnology & Electronics2.14×
15DrawingHome & Garden2.03×
16Game consolesTechnology & Electronics1.87×
17AutoZoneCars & Mobility1.81×
18RadioTechnology & Electronics1.59×
19Pizza HutFood & Beverages1.51×
20Mobile gameGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard drives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard drives audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Early Adopter MentalityPOWER1.49×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard drives audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Pet OwnershipJOY0.72×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard drives have in United States?

Hard drives has an estimated audience of 7,649,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hard drives fans?

30.2% of Hard drives fans are female, 69.8% are male, with an average age of 39.5 years.

03

Which brands do Hard drives fans like most?

Hard drives fans show strongest brand affinity for Computer monitors (7.25×), Dropbox (service) (8.16×), and Computer data storage (7.35×) over the country average.

04

Where do Hard drives fans live in United States?

Hard drives fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hard drives fans also like?

Beyond Hard drives itself, the audience over-indexes on Dropbox (service) (8.16×), Computer data storage (7.35×), E-book readers (4.61×), and Projectors (7.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Hard drives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard drives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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