A data profile of the people who buy, follow and care about Hard drives in Brazil — modelled from more than twelve digital signal sources. Hard drives has an estimated audience of 6,044,328 people in Brazil.
Hard drives has an estimated audience of 6,044,328 people in Brazil. 48.4% are female, 51.6% are male, average age 38.3. Top brand affinities: Minivans, Medicine, Microsoft, Steam, Jazz music.
Top brand affinities include Minivans, Medicine, Microsoft, with strongest over-indexing on Minivans (4.69× the country average).
Demographically, the Hard drives audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Tradition, Individualism.
The typical Hard drives fan in Brazil is balanced, around 38.3 years old, with strong Tradition tendencies and a notable affinity for Minivans.
The key figures that characterise the Hard drives profile in Brazil.
48.4% are female, 51.6% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.3 |
| Estimated audience size | 6,044,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Hard drives audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 9.6% |
| Brazil | 7.6% |
| Japan | 4.9% |
The strongest cross-interests of the Hard drives audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 4.69× | ||
| 02 | Online poker | Games | 2.93× | ||
| 03 | Steam | Games | 2.59× | ||
| 04 | Microsoft | Technology & Electronics | 2.24× | ||
| 05 | GitHub | Internet & Social Media | 2.08× | ||
| 06 | Spanish language | Politics & Society | 1.96× | ||
| 07 | Blues music | Music & Radio | 1.85× | ||
| 08 | Drawing | Home & Garden | 1.84× | ||
| 09 | Localiza | Cars & Mobility | 1.81× | ||
| 10 | Online games | Games | 1.69× | ||
| 11 | Jazz music | Music & Radio | 1.68× | ||
| 12 | Pizza | Food & Beverages | 1.66× | ||
| 13 | Medicine | Business & Career | 1.63× | ||
| 14 | Action movies | Movies & TV | 1.63× | ||
| 15 | Telecommunication | Technology & Electronics | 1.63× | ||
| 16 | Basketball | Sports | 1.62× | ||
| 17 | Heavy metal music | Music & Radio | 1.60× | ||
| 18 | Spas | Beauty & Wellness | 1.58× | ||
| 19 | Samsung | Technology & Electronics | 1.57× | ||
| 20 | Electronic music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Individualism | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hard drives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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