A data profile of the people who buy, follow and care about Data recovery in United States — modelled from more than twelve digital signal sources. Data recovery has an estimated audience of 796,683 people in United States.
The average Data recovery fan in United States is 40.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include JUMP Dance Convention, The Kills, Micro Center, with strongest over-indexing on JUMP Dance Convention (190.67× the country average).
Demographically, the Data recovery audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Data recovery fan in United States is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for JUMP Dance Convention.
The key figures that characterise the Data recovery profile in United States.
36.2% are female, 63.8% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 40.7 |
| Estimated audience size | 796,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
Where the Data recovery audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~30K | 2.37× | |
| 02 | Wyoming | ~2K | 1.47× | |
| 03 | Arizona | ~20K | 1.24× | |
| 04 | California | ~100K | 1.20× | |
| 05 | Idaho | ~5K | 1.18× | |
| 06 | Missouri | ~20K | 1.17× | |
| 07 | North Dakota | ~2K | 1.17× | |
| 08 | Florida | ~60K | 1.15× | |
| 09 | Washington | ~20K | 1.15× | |
| 10 | Kansas | ~7K | 1.14× | |
| 11 | Oregon | ~10K | 1.08× | |
| 12 | Texas | ~70K | 1.07× | |
| 13 | Utah | ~8K | 1.06× | |
| 14 | South Dakota | ~2K | 1.05× | |
| 15 | Georgia | ~30K | 1.04× | |
| 16 | Ohio | ~30K | 1.04× | |
| 17 | South Carolina | ~10K | 1.04× | |
| 18 | Kentucky | ~10K | 1.04× | |
| 19 | Oklahoma | ~9K | 1.04× | |
| 20 | Alaska | ~2K | 1.04× | |
| 21 | North Carolina | ~20K | 1.03× | |
| 22 | Tennessee | ~20K | 1.03× | |
| 23 | Alabama | ~10K | 1.02× | |
| 24 | Michigan | ~20K | 0.99× | |
| 25 | New Jersey | ~20K | 0.99× | |
| 26 | Arkansas | ~6K | 0.99× | |
| 27 | Washington, District of Columbia | ~2K | 0.99× | |
| 28 | Mississippi | ~6K | 0.98× | |
| 29 | Connecticut | ~8K | 0.97× | |
| 30 | Nevada | ~7K | 0.97× | |
| 31 | West Virginia | ~4K | 0.97× | |
| 32 | New York | ~40K | 0.95× | |
| 33 | Louisiana | ~10K | 0.95× | |
| 34 | Montana | ~2K | 0.95× | |
| 35 | Pennsylvania | ~20K | 0.93× | |
| 36 | Indiana | ~10K | 0.93× | |
| 37 | Rhode Island | ~2K | 0.92× | |
| 38 | New Hampshire | ~3K | 0.91× | |
| 39 | Iowa | ~6K | 0.90× | |
| 40 | New Mexico | ~4K | 0.90× | |
| 41 | Nebraska | ~4K | 0.88× | |
| 42 | Wisconsin | ~10K | 0.87× | |
| 43 | Illinois | ~20K | 0.85× | |
| 44 | Virginia | ~20K | 0.85× | |
| 45 | Maryland | ~10K | 0.85× | |
| 46 | Maine | ~2K | 0.84× | |
| 47 | Minnesota | ~9K | 0.82× | |
| 48 | Delaware | ~2K | 0.82× | |
| 49 | Massachusetts | ~10K | 0.80× | |
| 50 | Hawaii | ~3K | 0.74× |
The strongest cross-interests of the Data recovery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JUMP Dance Convention | Music & Radio | 190.67× | ||
| 02 | Red Magazine | Fashion & Accessoires | 53.26× | ||
| 03 | Nutanix | Technology & Electronics | 48.58× | ||
| 04 | Hilary Mantel | Literature | 43.93× | ||
| 05 | The Kills | Music & Radio | 35.00× | ||
| 06 | GPS navigation software | Technology & Electronics | 22.14× | ||
| 07 | Fuel cell | Cars & Mobility | 21.93× | ||
| 08 | Water damage | Home & Garden | 13.28× | ||
| 09 | Gagosian Gallery | Arts & Culture | 8.41× | ||
| 10 | Micro Center | Shopping | 7.97× | ||
| 11 | Samsung Galaxy | Technology & Electronics | 7.08× | ||
| 12 | Art Collecting | Arts & Culture | 7.00× | ||
| 13 | Groovy (programming language) | Technology & Electronics | 4.50× | ||
| 14 | Microsoft | Technology & Electronics | 2.48× | ||
| 15 | Google Drive | Technology & Electronics | 2.03× | ||
| 16 | Google Docs | Internet & Social Media | 1.90× | ||
| 17 | Internet & Social Media | 1.82× | |||
| 18 | T-Mobile | Technology & Electronics | 1.70× | ||
| 19 | Instant messaging | Internet & Social Media | 1.67× | ||
| 20 | Dollar General | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.57× | |
| Tradition | CONSERVATISM | 1.42× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Quality Awareness | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.87× |
Data recovery has an estimated audience of 796,683 people in United States, concentrated in California and Texas.
36.2% of Data recovery fans are female, 63.8% are male, with an average age of 40.7 years.
Data recovery fans show strongest brand affinity for JUMP Dance Convention (190.67×), The Kills (35×), and Micro Center (7.97×) over the country average.
Data recovery fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Data recovery itself, the audience over-indexes on The Kills (35×), Micro Center (7.97×), Nutanix (48.58×), and Art Collecting (7×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Data recovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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