GPS navigation software Audience in United States
GPS navigation software has an estimated audience of 342,105 people in United States. 21.3% are female, 78.7% are male, average age 40.0. Top regions: Mississippi, Louisiana, Arkansas. Top brand affinities: Lulu 黃路梓茵, Historic site, Product design, Cherish (group), Vocal harmony.
The average GPS navigation software fan in United States is 40.0 years old, more male, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Louisiana, Arkansas. Top brand affinities include Lulu 黃路梓茵, Historic site, Product design, with strongest over-indexing on Lulu 黃路梓茵 (7.42× the country average). Demographically, the GPS navigation software audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of GPS navigation software fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 40.0 |
| Estimated audience size | 342,105 |
Audience persona
The typical GPS navigation software fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Mississippi | 5,508 | 1.95× |
| Louisiana | 4,898 | 1.11× |
| Arkansas | 4,894 | 1.74× |
| Kentucky | 4,710 | 1.1× |
| Alabama | 4,559 | 0.95× |
| Tennessee | 4,343 | 0.63× |
| South Carolina | 4,312 | 0.84× |
| Indiana | 4,201 | 0.67× |
| Kansas | 4,200 | 1.56× |
| Idaho | 4,199 | 2.45× |
| Missouri | 4,069 | 0.74× |
| Florida | 4,038 | 0.17× |
| Texas | 4,015 | 0.14× |
| Iowa | 3,988 | 1.41× |
| North Carolina | 3,907 | 0.38× |
| South Dakota | 3,905 | 4.94× |
| Ohio | 3,891 | 0.37× |
| Georgia | 3,875 | 0.37× |
| Michigan | 3,873 | 0.43× |
| Wisconsin | 3,853 | 0.75× |
| New Hampshire | 3,747 | 2.78× |
| California | 3,712 | 0.1× |
| Arizona | 3,710 | 0.53× |
| Pennsylvania | 3,694 | 0.32× |
| Nebraska | 3,669 | 2.14× |
| Connecticut | 3,663 | 1.07× |
| New Mexico | 3,650 | 2.13× |
| Nevada | 3,638 | 1.1× |
| Oregon | 3,592 | 0.92× |
| Virginia | 3,547 | 0.43× |
| Maryland | 3,529 | 0.6× |
| New Jersey | 3,521 | 0.4× |
| Illinois | 3,465 | 0.3× |
| Minnesota | 3,442 | 0.7× |
| New York | 3,417 | 0.18× |
| Massachusetts | 3,407 | 0.51× |
| Washington | 3,326 | 0.48× |
| Colorado | 3,316 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 7.42× | Movies & TV |
| Historic site | 10.33× | Arts & Culture |
| Product design | 3.52× | Business & Career |
| Cherish (group) | 18.52× | Music & Radio |
| Vocal harmony | 6.5× | Music & Radio |
| Hipster | 12.64× | Politics & Society |
| Pro-Ject | 4.77× | Music & Radio |
| Home staging | 4.92× | Home & Garden |
| Elsword | 14.89× | Games |
| Governor of Michigan | 6.41× | Politics & Society |
| TV Fanatic | 9.2× | Movies & TV |
| Nebraska Cornhuskers football | 3.09× | Sports |
| Harlow | 10.08× | Travel & Leisure |
| Grinch | 3.42× | Movies & TV |
| Mathcore | 6.71× | Music & Radio |
| The Perks of Being a Wallflower (film) | 5.49× | Movies & TV |
| Natural rubber | 1.56× | Cars & Mobility |
| Fairy godmother | 5.33× | Literature |
| Jesse Plemons | 2.43× | Movies & TV |
| Academy Award for Best Original Score | 12.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.86 |
| Career Orientation | POWER | 2.3 |
| Urban Lifestyle | OPEN | 1.75 |
| Price Sensitivity | PREMIUM | 1.55 |
| Risk Appetite | THRILL | 1.52 |
| Convenience Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Malaysia | 15.3% |
| Brazil | 14.3% |
See GPS navigation software audiences in other countries
- GPS navigation software — Germany
- GPS navigation software — United Kingdom
- GPS navigation software — France
- GPS navigation software — Italy
- GPS navigation software — Spain
- GPS navigation software — Brazil
- GPS navigation software — Japan
- GPS navigation software — South Korea
- GPS navigation software — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does GPS navigation software have in United States?
GPS navigation software has an estimated audience of 342,105 people in United States, concentrated in Mississippi and Louisiana.
What is the gender split and age of GPS navigation software fans?
21.3% of GPS navigation software fans are female, 78.7% are male, with an average age of 40.0 years.
Which brands do GPS navigation software fans like most?
GPS navigation software fans show strongest brand affinity for Lulu 黃路梓茵 (7.42×), Historic site (10.33×), and Product design (3.52×) over the country average.
Where do GPS navigation software fans live in United States?
GPS navigation software fans in United States are most concentrated in Mississippi (reach 5,508), Louisiana (reach 4,898), and Arkansas (reach 4,894). These three regions account for the largest share of the active audience.
What other brands do GPS navigation software fans also like?
Beyond GPS navigation software itself, the audience over-indexes on Historic site (10.33×), Product design (3.52×), Cherish (group) (18.52×), and Vocal harmony (6.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for GPS navigation software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.