Rascasse Audience Intelligence

GPS navigation software Audience in United States

A data profile of the people who buy, follow and care about GPS navigation software in United States — modelled from more than twelve digital signal sources. GPS navigation software has an estimated audience of 342,105 people in United States.

#12943among Topic in United States#1159in Technology & Electronics

The average GPS navigation software fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photo sharing, Ski resort, Google Drive, with strongest over-indexing on Photo sharing (201.31× the country average).

Demographically, the GPS navigation software audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 38 regions tracked by Rascasse.

The typical GPS navigation software fan in United States is more male, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Photo sharing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GPS navigation software profile in United States.

Audience size
342K
in United States
Gender
21.3%♀
78.7% male
Age
40.0
average years
Country rank
#45150
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GPS navigation software fans

21.3% are female, 78.7% are male, average age 40.0.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for GPS navigation software audience in United States
MetricValue
Female21.3%
Male78.7%
Average age40.0
Estimated audience size342,105
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the GPS navigation software audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

16.0%

of the worldwide GPS navigation software audience comes from United States.

Worldwide audience distribution share by country for GPS navigation software
CountryShare
United States16.0%
Malaysia15.3%
Brazil14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GPS navigation software audience in United States is strongest.

Fig. 05

Top regions by affinity

GPS navigation software fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~1K1.45×
02New Hampshire~2K1.20×
03Idaho~2K1.16×
04New Mexico~2K1.13×
05Nebraska~2K1.12×
06Mississippi~3K1.11×
07Arkansas~3K1.08×
08Kansas~3K1.06×
09Iowa~3K1.04×
10Louisiana~4K1.01×
11Kentucky~4K1.01×
12Connecticut~3K1.01×
13Nevada~3K1.01×
14Alabama~5K0.99×
15Oregon~4K0.99×
16South Carolina~5K0.98×
17Missouri~5K0.97×
18Wisconsin~5K0.97×
19Minnesota~5K0.97×
20Tennessee~7K0.96×
21Indiana~6K0.96×
22Maryland~6K0.96×
23Colorado~5K0.96×
24Arizona~7K0.95×
25Massachusetts~6K0.95×
26Michigan~8K0.94×
27Virginia~8K0.94×
28Washington~6K0.94×
29Pennsylvania~10K0.93×
30Ohio~10K0.93×
31Georgia~10K0.93×
32North Carolina~10K0.93×
33New Jersey~8K0.93×
34Illinois~10K0.92×
35Texas~30K0.91×
36Florida~20K0.91×
37New York~20K0.91×
38California~30K0.90×
Fig. 06

Affinity by region

Affinity by region — GPS navigation software, United States
0.90×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GPS navigation software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GPS navigation software audience
#·InterestCategoryAffinity×
01Photo sharingInternet & Social Media201.31×
02Vehicle tracking systemCars & Mobility45.83×
03Data recoveryTechnology & Electronics22.14×
04Rugby World CupSports17.80×
05Internet of ThingsBusiness & Career14.95×
06XiaomiTechnology & Electronics12.22×
07TrelloInternet & Social Media11.42×
08Child safety seatKids & Family11.00×
09Ski resortTravel & Leisure9.34×
10CarsharingCars & Mobility9.15×
11Off-road vehicleCars & Mobility7.55×
12Google DriveTechnology & Electronics5.01×
13Google MapsInternet & Social Media4.43×
14American ExpressBusiness & Career3.85×
15Public transportCars & Mobility3.61×
16InnovationBusiness & Career3.23×
17Used carCars & Mobility2.58×
18T-MobileTechnology & Electronics2.50×
19Bank of AmericaBusiness & Career2.33×
20SmartphonesTechnology & Electronics1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GPS navigation software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GPS navigation software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.26×
Career OrientationPOWER2.65×
Urban LifestyleOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GPS navigation software audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
SustainabilityBALANCE0.69×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GPS navigation software have in United States?

GPS navigation software has an estimated audience of 342,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of GPS navigation software fans?

21.3% of GPS navigation software fans are female, 78.7% are male, with an average age of 40.0 years.

03

Which brands do GPS navigation software fans like most?

GPS navigation software fans show strongest brand affinity for Photo sharing (201.31×), Ski resort (9.34×), and Google Drive (5.01×) over the country average.

04

Where do GPS navigation software fans live in United States?

GPS navigation software fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do GPS navigation software fans also like?

Beyond GPS navigation software itself, the audience over-indexes on Ski resort (9.34×), Google Drive (5.01×), Google Maps (4.43×), and Rugby World Cup (17.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See GPS navigation software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GPS navigation software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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