Rascasse Audience Intelligence

Samsung Galaxy Target Market in United States

A data profile of the people who buy, follow and care about Samsung Galaxy in United States — modelled from more than twelve digital signal sources. Samsung Galaxy has an estimated audience of 5,318,703 people in United States.

#9among Software in United States#648among Brand in United States#274in Technology & Electronics

The average Samsung Galaxy fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online shopping, T-Mobile, Google Maps, with strongest over-indexing on Online shopping (1.75× the country average).

Demographically, the Samsung Galaxy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samsung Galaxy fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online shopping.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samsung Galaxy profile in United States.

Audience size
5.3M
in United States
Gender
43.1%♀
56.9% male
Age
40.7
average years
Country rank
#6322
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Samsung Galaxy

43.1% are female, 56.9% are male, average age 40.7.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Samsung Galaxy audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.7
Estimated audience size5,318,703
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Samsung Galaxy audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Samsung Galaxy audience comes from United States.

Worldwide audience distribution share by country for Samsung Galaxy
CountryShare
United States10.3%
India7.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samsung Galaxy audience in United States is strongest.

Fig. 05

Top regions by affinity

Samsung Galaxy customers by region in United States
#RegionReachAffinity×
01Florida~500K1.38×
02New York~400K1.31×
03New Jersey~200K1.31×
04Georgia~200K1.25×
05Texas~600K1.24×
06Maryland~100K1.17×
07California~600K1.13×
08Alabama~80K1.13×
09Kentucky~70K1.11×
10Tennessee~100K1.10×
11Louisiana~70K1.10×
12Nevada~60K1.10×
13Illinois~200K1.07×
14Mississippi~50K1.07×
15Arkansas~50K1.07×
16North Carolina~200K1.05×
17Indiana~100K1.03×
18South Carolina~80K1.03×
19Virginia~100K1.02×
20Oklahoma~60K1.02×
21Connecticut~50K1.02×
22New Mexico~30K1.02×
23Arizona~100K1.01×
24Washington~100K1.01×
25Kansas~40K1.00×
26West Virginia~20K1.00×
27Alaska~10K1.00×
28Ohio~200K0.99×
29Pennsylvania~200K0.98×
30Michigan~100K0.96×
31Missouri~80K0.95×
32South Dakota~10K0.95×
33Massachusetts~100K0.94×
34Delaware~10K0.94×
35Utah~40K0.93×
36Wyoming~7K0.93×
37Colorado~70K0.91×
38Nebraska~20K0.91×
39Hawaii~20K0.91×
40Wisconsin~70K0.90×
41Oregon~50K0.90×
42North Dakota~10K0.90×
43Minnesota~70K0.89×
44Rhode Island~10K0.88×
45Idaho~20K0.87×
46Iowa~40K0.86×
47Montana~10K0.83×
48Maine~20K0.82×
49New Hampshire~20K0.81×
50Washington, District of Columbia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Samsung Galaxy, United States
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samsung Galaxy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samsung Galaxy audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics6.65×
02Meet the RobinsonsMovies & TV6.50×
03Boost MobileTechnology & Electronics4.42×
04SemiconductorTechnology & Electronics4.23×
05Node.jsTechnology & Electronics3.27×
06T-MobileTechnology & Electronics2.65×
07SamsungTechnology & Electronics2.56×
08Google MapsInternet & Social Media2.45×
09AutoZoneCars & Mobility2.18×
10O'Reilly Auto PartsCars & Mobility2.11×
11Best BuyShopping2.06×
12Mobile gameGames1.84×
13AT&TTechnology & Electronics1.77×
14Online shoppingShopping1.75×
15Mobile deviceTechnology & Electronics1.70×
16The UPS StoreShopping1.67×
17verizonTechnology & Electronics1.67×
18SmartphonesTechnology & Electronics1.60×
19TelecommunicationTechnology & Electronics1.51×
20ElectronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samsung Galaxy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samsung Galaxy audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.53×
Quality AwarenessPREMIUM1.40×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samsung Galaxy audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
CreativityOPEN0.89×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Samsung Galaxy's target market in United States?

Samsung Galaxy's target market in United States covers an estimated 5,318,703 people, concentrated in California and Texas.

02

What is the gender split and age of Samsung Galaxy customers?

43.1% of the Samsung Galaxy audience are female, 56.9% are male, with an average age of 40.7 years.

03

Which brands do Samsung Galaxy fans like most?

Samsung Galaxy fans show strongest brand affinity for Online shopping (1.75×), T-Mobile (2.65×), and Google Maps (2.45×) over the country average.

04

Where do Samsung Galaxy fans live in United States?

Samsung Galaxy fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Samsung Galaxy fans also like?

Beyond Samsung Galaxy itself, the audience over-indexes on T-Mobile (2.65×), Google Maps (2.45×), MetroPCS (6.65×), and Boost Mobile (4.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Samsung Galaxy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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