Samsung Galaxy Audience in United States

Samsung Galaxy logo

Samsung Galaxy has an estimated audience of 5,211,388 people in United States. 43.1% are female, 56.9% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Online shopping, T-Mobile, Google Maps, MetroPCS, Boost Mobile.

The average Samsung Galaxy fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Online shopping, T-Mobile, Google Maps, with strongest over-indexing on Online shopping (1.75× the country average). Demographically, the Samsung Galaxy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Samsung Galaxy fans

Demographic split for Samsung Galaxy audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.7
Estimated audience size5,211,388

Audience persona

The typical Samsung Galaxy fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Online shopping.

Top regions in United States

Top regions ranked by reach for Samsung Galaxy in United States
RegionReachAffinity
California653,8711.14×
Texas577,5381.29×
Florida493,9271.4×
New York396,2901.36×
Georgia208,6741.3×
Illinois198,8631.15×
Pennsylvania175,7301×
North Carolina173,2971.11×
New Jersey169,5721.28×
Ohio163,9711.02×
Michigan136,4791×
Virginia135,9911.07×
Tennessee117,1041.12×
Arizona109,0821.03×
Washington108,3401.04×
Maryland103,6321.16×
Indiana102,5741.08×
Massachusetts98,6530.96×
Alabama84,6981.16×
South Carolina82,8201.06×
Missouri81,1550.97×
Louisiana75,7951.13×
Kentucky73,4111.12×
Colorado72,3930.88×
Wisconsin69,8680.89×
Minnesota67,1290.9×
Oklahoma59,7451.03×
Nevada56,5711.12×
Oregon54,2570.91×
Connecticut53,0421.01×
Arkansas46,9941.09×
Mississippi45,7361.07×
Utah41,6690.89×
Kansas39,8710.97×
Iowa36,3780.85×
New Mexico26,8541.03×
West Virginia23,6990.98×
Nebraska23,2280.89×
Idaho22,0560.84×
Hawaii20,2540.9×
New Hampshire16,7590.82×
Maine14,7310.79×
Rhode Island13,8850.84×
Delaware12,7930.89×
Washington, District of Columbia11,1810.71×
South Dakota10,7300.89×
Montana10,4180.72×
Alaska10,2750.92×
North Dakota9,0430.84×
Vermont5,9670.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samsung Galaxy audience
BrandAffinityCategory
Online shopping1.75×Shopping
T-Mobile2.65×Technology & Electronics
Google Maps2.45×Internet & Social Media
MetroPCS6.65×Technology & Electronics
Boost Mobile4.42×Technology & Electronics
AutoZone2.18×Cars & Mobility
Best Buy2.06×Shopping
Smartphones1.6×Technology & Electronics
Semiconductor4.23×Technology & Electronics
Mobile game1.84×Games
Samsung2.56×Technology & Electronics
Mobile device1.7×Technology & Electronics
AT&T1.77×Technology & Electronics
The UPS Store1.67×Shopping
Meet the Robinsons6.5×Movies & TV
Node.js3.27×Technology & Electronics
Electronics1.5×Technology & Electronics
Telecommunication1.51×Technology & Electronics
verizon1.67×Technology & Electronics
Computer processors2.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samsung Galaxy audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
Social Media UsageJOY1.41
LGBTQ+ IdentityOPEN1.27
Price SensitivityPREMIUM1.24
Need for SecurityCONSERVATISM1.18
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Samsung Galaxy
CountryShare
United States10.4%
India7.6%
Germany6.2%

See Samsung Galaxy audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Samsung Galaxy have in United States?

Samsung Galaxy has an estimated audience of 5,211,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Samsung Galaxy fans?

43.1% of Samsung Galaxy fans are female, 56.9% are male, with an average age of 40.7 years.

Which brands do Samsung Galaxy fans like most?

Samsung Galaxy fans show strongest brand affinity for Online shopping (1.75×), T-Mobile (2.65×), and Google Maps (2.45×) over the country average.

Where do Samsung Galaxy fans live in United States?

Samsung Galaxy fans in United States are most concentrated in California (reach 653,871), Texas (reach 577,538), and Florida (reach 493,927). These three regions account for the largest share of the active audience.

What other brands do Samsung Galaxy fans also like?

Beyond Samsung Galaxy itself, the audience over-indexes on T-Mobile (2.65×), Google Maps (2.45×), MetroPCS (6.65×), and Boost Mobile (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samsung Galaxy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.