Rascasse Audience Intelligence

The Economic Times Audience in Germany

A data profile of the people who buy, follow and care about The Economic Times in Germany — modelled from more than twelve digital signal sources. The Economic Times has an estimated audience of 289,480 people in Germany.

#97among Newspaper in Germany#579among Website / Newspaper / Magazine in Germany#1204in Business & Career

The average The Economic Times fan in Germany is 48.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Telegram, Ramadan (calendar month), Same-sex marriage, with strongest over-indexing on Telegram (23.82× the country average).

Demographically, the The Economic Times audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Economic Times fan in Germany is more female, around 48.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Telegram.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Economic Times profile in Germany.

Audience size
289K
in Germany
Gender
66.9%♀
33.1% male
Age
48.8
average years
Country rank
#17784
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Economic Times

66.9% are female, 33.1% are male, average age 48.8.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for The Economic Times audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age48.8
Estimated audience size289,480
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the The Economic Times audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3910%
40-4931%
50+44%
Fig. 04

Worldwide distribution

3.0%

of the worldwide The Economic Times audience comes from Germany.

Worldwide audience distribution share by country for The Economic Times
CountryShare
India63.1%
United States9.4%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Economic Times audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Economic Times fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K2.68×
02Hessen~50K2.29×
03Hamburg~10K1.66×
04Bayern~70K1.41×
05Baden-Württemberg~50K1.37×
06Berlin~20K1.33×
07Nordrhein-Westfalen~60K0.89×
08Saarland~3K0.83×
09Sachsen-Anhalt~6K0.79×
10Mecklenburg-Vorpommern~4K0.79×
11Thüringen~6K0.75×
12Rheinland-Pfalz~10K0.73×
13Brandenburg~6K0.72×
14Schleswig-Holstein~7K0.71×
15Niedersachsen~20K0.68×
16Sachsen~8K0.59×
Fig. 06

Affinity by region

Affinity by region — The Economic Times, Germany
0.59×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Economic Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Economic Times audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family47.08×
02Climate engineeringBusiness & Career39.45×
03Gender-neutral languagePolitics & Society37.35×
04Tibetan BuddhismPolitics & Society35.83×
05Ramadan (calendar month)Politics & Society35.47×
06Scotland national football teamSports35.19×
07World Economic ForumPolitics & Society34.45×
08MarketWatchBusiness & Career34.27×
09Sustainable gardeningHome & Garden31.26×
10Sustainable businessBusiness & Career30.48×
11TransgenderismPolitics & Society27.07×
12Ukraine national football teamSports26.57×
13TelegramInternet & Social Media23.82×
14TrelloInternet & Social Media21.16×
15Love ActuallyMovies & TV18.81×
16Sustainable consumptionFood & Beverages17.73×
17Earth DayPolitics & Society17.26×
18Dropbox (service)Technology & Electronics17.17×
19Online newspaperNews6.47×
20RedditInternet & Social Media4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Economic Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Economic Times audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.96×
Social Media UsageJOY2.76×
Convenience OrientationPREMIUM2.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Economic Times audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
CreativityOPEN0.70×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Economic Times have in Germany?

The Economic Times has an estimated audience of 289,480 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Economic Times fans?

66.9% of The Economic Times fans are female, 33.1% are male, with an average age of 48.8 years.

03

Which brands do The Economic Times fans like most?

The Economic Times fans show strongest brand affinity for Telegram (23.82×), Ramadan (calendar month) (35.47×), and Same-sex marriage (47.08×) over the country average.

04

Where do The Economic Times fans live in Germany?

The Economic Times fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Economic Times fans also like?

Beyond The Economic Times itself, the audience over-indexes on Ramadan (calendar month) (35.47×), Same-sex marriage (47.08×), Transgenderism (27.07×), and Climate engineering (39.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See The Economic Times audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Economic Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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