The Economic Times Audience in Germany
The Economic Times has an estimated audience of 290,822 people in Germany. 66.9% are female, 33.1% are male, average age 48.8. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: MarketWatch, Dropbox (service), Vintage Books, LinkedIn, Part-time.
The average The Economic Times fan in Germany is 48.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include MarketWatch, Dropbox (service), Vintage Books, with strongest over-indexing on MarketWatch (39.06× the country average). Demographically, the The Economic Times audience skews more female with an average age of 48.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Economic Times fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 48.8 |
| Estimated audience size | 290,822 |
Audience persona
The typical The Economic Times fan in Germany is more female, around 48.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for MarketWatch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 63,393 | 1.36× |
| Nordrhein-Westfalen | 55,246 | 0.87× |
| Hessen | 53,833 | 2.43× |
| Baden-Württemberg | 46,241 | 1.17× |
| Niedersachsen | 18,447 | 0.65× |
| Berlin | 18,168 | 1.4× |
| Hamburg | 11,014 | 1.68× |
| Rheinland-Pfalz | 9,288 | 0.64× |
| Bremen | 8,619 | 3.47× |
| Schleswig-Holstein | 6,116 | 0.59× |
| Sachsen | 5,232 | 0.37× |
| Brandenburg | 4,941 | 0.55× |
| Thüringen | 1,502 | 0.2× |
| Sachsen-Anhalt | 1,178 | 0.16× |
| Mecklenburg-Vorpommern | 1,135 | 0.2× |
| Saarland | 1,030 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MarketWatch | 39.06× | Business & Career |
| Dropbox (service) | 17.16× | Technology & Electronics |
| Vintage Books | 30.46× | Literature |
| 4.19× | Internet & Social Media | |
| Part-time | 8.36× | Business & Career |
| Same-sex marriage | 25.02× | Kids & Family |
| Love Actually | 12.21× | Movies & TV |
| Scotland national football team | 21.7× | Sports |
| Sustainable consumption | 13.45× | Food & Beverages |
| USB flash drive | 21.62× | Technology & Electronics |
| Small Business Administration | 13.04× | Business & Career |
| Transgenderism | 12.17× | Politics & Society |
| Online newspaper | 4.16× | News |
| Moodle | 7.45× | Technology & Electronics |
| Career development | 5.45× | Business & Career |
| Business school | 8.65× | Business & Career |
| La Gazzetta dello Sport | 14.98× | Sports |
| Telegram | 5.07× | Internet & Social Media |
| Gender-neutral language | 20.38× | Politics & Society |
| The Wall Street Journal | 10.59× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.37 |
| Early Adopter Mentality | POWER | 3.1 |
| Career Orientation | POWER | 2.13 |
| Social Media Usage | JOY | 1.63 |
| Risk Appetite | THRILL | 1.59 |
| Convenience Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 63.0% |
| United States | 9.5% |
| Germany | 3.0% |
See The Economic Times audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does The Economic Times have in Germany?
The Economic Times has an estimated audience of 290,822 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of The Economic Times fans?
66.9% of The Economic Times fans are female, 33.1% are male, with an average age of 48.8 years.
Which brands do The Economic Times fans like most?
The Economic Times fans show strongest brand affinity for MarketWatch (39.06×), Dropbox (service) (17.16×), and Vintage Books (30.46×) over the country average.
Where do The Economic Times fans live in Germany?
The Economic Times fans in Germany are most concentrated in Bayern (reach 63,393), Nordrhein-Westfalen (reach 55,246), and Hessen (reach 53,833). These three regions account for the largest share of the active audience.
What other brands do The Economic Times fans also like?
Beyond The Economic Times itself, the audience over-indexes on Dropbox (service) (17.16×), Vintage Books (30.46×), LinkedIn (4.19×), and Part-time (8.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Economic Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.