A data profile of the people who buy, follow and care about The Economic Times in India — modelled from more than twelve digital signal sources. The Economic Times has an estimated audience of 6,006,228 people in India.
The Economic Times has an estimated audience of 6,006,228 people in India. 21.8% are female, 78.2% are male, average age 34.5. Top brand affinities: Game of Thrones, Real property, Queen (band), Passive income, Stock market.
Top brand affinities include Game of Thrones, Real property, Queen (band), with strongest over-indexing on Game of Thrones (1.69× the country average).
Demographically, the The Economic Times audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical The Economic Times fan in India is more male, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the The Economic Times profile in India.
21.8% are female, 78.2% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 34.5 |
| Estimated audience size | 6,006,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide The Economic Times audience comes from India.
| Country | Share |
|---|---|
| India | 63.1% |
| United States | 9.4% |
| Germany | 3.0% |
The strongest cross-interests of the The Economic Times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen (band) | Music & Radio | 5.80× | ||
| 02 | Supernatural (U.S. TV series) | Movies & TV | 5.80× | ||
| 03 | Kevin Hart | Movies & TV | 5.80× | ||
| 04 | Gotham (TV series) | Movies & TV | 5.59× | ||
| 05 | The Wall Street Journal | News | 4.09× | ||
| 06 | Kendall Jenner | Fashion & Accessoires | 3.93× | ||
| 07 | The Big Bang Theory | Movies & TV | 3.15× | ||
| 08 | Real property | Home & Garden | 2.79× | ||
| 09 | Scotch whisky | Food & Beverages | 2.48× | ||
| 10 | Asset management | Business & Career | 2.41× | ||
| 11 | Passive income | Business & Career | 2.35× | ||
| 12 | Private equity | Business & Career | 2.14× | ||
| 13 | International education | Business & Career | 1.79× | ||
| 14 | Innovation | Business & Career | 1.75× | ||
| 15 | True Detective | Movies & TV | 1.75× | ||
| 16 | Anthropology | Business & Career | 1.75× | ||
| 17 | High-net-worth individual | Business & Career | 1.72× | ||
| 18 | Game of Thrones | Movies & TV | 1.69× | ||
| 19 | Casino games | Games | 1.52× | ||
| 20 | Stock market | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Convenience Orientation | PREMIUM | 1.67× | |
| Early Adopter Mentality | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Tradition | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Economic Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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