A data profile of the people who buy, follow and care about Navbharat Times in India — modelled from more than twelve digital signal sources. Navbharat Times has an estimated audience of 7,313,515 people in India.
Navbharat Times has an estimated audience of 7,313,515 people in India. 21.4% are female, 78.6% are male, average age 35.3. Top brand affinities: Breaking news, Titanic (1997 film), Real property, Jim Carrey, Videography.
Top brand affinities include Breaking news, Titanic (1997 film), Real property, with strongest over-indexing on Breaking news (2.06× the country average).
Demographically, the Navbharat Times audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Navbharat Times fan in India is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Navbharat Times profile in India.
21.4% are female, 78.6% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 35.3 |
| Estimated audience size | 7,313,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Navbharat Times audience comes from India.
| Country | Share |
|---|---|
| India | 86.3% |
| United States | 1.9% |
| Saudi Arabia | 1.7% |
The strongest cross-interests of the Navbharat Times audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Titanic (1997 film) | Movies & TV | 5.14× | ||
| 02 | Jim Carrey | Movies & TV | 5.14× | ||
| 03 | M.I.A. (rapper) | Music & Radio | 5.14× | ||
| 04 | Edward Norton | Movies & TV | 5.14× | ||
| 05 | Inglourious Basterds | Movies & TV | 5.14× | ||
| 06 | Kristen Stewart | Movies & TV | 4.67× | ||
| 07 | Brock Lesnar | Sports | 3.62× | ||
| 08 | Roman Reigns | Sports | 3.45× | ||
| 09 | Bed sheet | Home & Garden | 2.89× | ||
| 10 | Real property | Home & Garden | 2.63× | ||
| 11 | Videography | Internet & Social Media | 2.26× | ||
| 12 | Breaking news | Movies & TV | 2.06× | ||
| 13 | Activism | Politics & Society | 1.91× | ||
| 14 | OnePlus | Technology & Electronics | 1.77× | ||
| 15 | Health insurance | Business & Career | 1.77× | ||
| 16 | Rail transport | Travel & Leisure | 1.73× | ||
| 17 | Sony | Technology & Electronics | 1.61× | ||
| 18 | Ayurveda | Health | 1.59× | ||
| 19 | Online banking | Business & Career | 1.54× | ||
| 20 | Life insurance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.00× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Navbharat Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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