Rascasse Audience Intelligence

Navbharat Times Audience in India

A data profile of the people who buy, follow and care about Navbharat Times in India — modelled from more than twelve digital signal sources. Navbharat Times has an estimated audience of 7,313,515 people in India.

Navbharat Times has an estimated audience of 7,313,515 people in India. 21.4% are female, 78.6% are male, average age 35.3. Top brand affinities: Breaking news, Titanic (1997 film), Real property, Jim Carrey, Videography.

Top brand affinities include Breaking news, Titanic (1997 film), Real property, with strongest over-indexing on Breaking news (2.06× the country average).

Demographically, the Navbharat Times audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

The typical Navbharat Times fan in India is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Navbharat Times profile in India.

Audience size
7.3M
in India
Gender
21.4%
78.6% male
Age
35.3
average years
Country rank
#699
Website / Newspaper / Magazine in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Navbharat Times

21.4% are female, 78.6% are male, average age 35.3.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Navbharat Times audience in India
MetricValue
Female21.4%
Male78.6%
Average age35.3
Estimated audience size7,313,515
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Navbharat Times audience in India
Age bracketShare%
16-1922%
20-2930%
30-3922%
40-4915%
50+11%
Fig. 04

Worldwide distribution

86.3%

of the worldwide Navbharat Times audience comes from India.

Worldwide audience distribution share by country for Navbharat Times
CountryShare
India86.3%
United States1.9%
Saudi Arabia1.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navbharat Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navbharat Times audience
#·InterestCategoryAffinity×
01Titanic (1997 film)Movies & TV5.14×
02Jim CarreyMovies & TV5.14×
03M.I.A. (rapper)Music & Radio5.14×
04Edward NortonMovies & TV5.14×
05Inglourious BasterdsMovies & TV5.14×
06Kristen StewartMovies & TV4.67×
07Brock LesnarSports3.62×
08Roman ReignsSports3.45×
09Bed sheetHome & Garden2.89×
10Real propertyHome & Garden2.63×
11VideographyInternet & Social Media2.26×
12Breaking newsMovies & TV2.06×
13ActivismPolitics & Society1.91×
14OnePlusTechnology & Electronics1.77×
15Health insuranceBusiness & Career1.77×
16Rail transportTravel & Leisure1.73×
17SonyTechnology & Electronics1.61×
18AyurvedaHealth1.59×
19Online bankingBusiness & Career1.54×
20Life insuranceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navbharat Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Navbharat Times audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.00×
Convenience OrientationPREMIUM1.42×
Need for SecurityCONSERVATISM1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Navbharat Times audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Price SensitivityPREMIUM0.79×
Community OrientationOPEN0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Navbharat Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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