A data profile of the people who buy, follow and care about Loksatta in India — modelled from more than twelve digital signal sources. Loksatta has an estimated audience of 6,796,092 people in India.
Loksatta has an estimated audience of 6,796,092 people in India. 20.4% are female, 79.6% are male, average age 35.8. Top brand affinities: Dailymotion, Real property, Uniqlo, Stock market, IKEA.
Top brand affinities include Dailymotion, Real property, Uniqlo, with strongest over-indexing on Dailymotion (6.04× the country average).
Demographically, the Loksatta audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Loksatta fan in India is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Dailymotion.
The key figures that characterise the Loksatta profile in India.
20.4% are female, 79.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 35.8 |
| Estimated audience size | 6,796,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 34% | |
| 30-39 | 26% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Loksatta audience comes from India.
| Country | Share |
|---|---|
| India | 87.3% |
| United States | 2.2% |
| Australia | 1.4% |
The strongest cross-interests of the Loksatta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW 2 Series | Cars & Mobility | 8.05× | ||
| 02 | Dailymotion | Movies & TV | 6.04× | ||
| 03 | James Bond | Movies & TV | 5.50× | ||
| 04 | Uniqlo | Shopping | 4.99× | ||
| 05 | Futures exchange | Business & Career | 4.79× | ||
| 06 | Ready-to-assemble furniture | Home & Garden | 4.77× | ||
| 07 | Mitsubishi | Cars & Mobility | 4.10× | ||
| 08 | Real property | Home & Garden | 3.32× | ||
| 09 | Pastry | Food & Beverages | 2.31× | ||
| 10 | IKEA | Home & Garden | 2.22× | ||
| 11 | Renovation | Home & Garden | 2.05× | ||
| 12 | First-time buyer | Shopping | 2.04× | ||
| 13 | Starbucks | Food & Beverages | 1.88× | ||
| 14 | Barbecue | Food & Beverages | 1.83× | ||
| 15 | Sports betting | Games | 1.77× | ||
| 16 | Cabinetry | Home & Garden | 1.71× | ||
| 17 | Stock market | Business & Career | 1.63× | ||
| 18 | Supermarket | Shopping | 1.63× | ||
| 19 | Passive income | Business & Career | 1.63× | ||
| 20 | Mortgage loans | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| Indulgence | JOY | 1.51× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Community Orientation | OPEN | 0.78× | |
| Extroversion | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Loksatta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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