A data profile of the people who buy, follow and care about The Times of India in India — modelled from more than twelve digital signal sources. The Times of India has an estimated audience of 9,444,990 people in India.
The average The Times of India fan in India is 33.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
The key figures that characterise the The Times of India profile in India.
23.7% are female, 76.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 33.2 |
| Estimated audience size | 9,444,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide The Times of India audience comes from India.
| Country | Share |
|---|---|
| India | 52.1% |
| United Arab Emirates | 9.1% |
| United States | 4.5% |
Where the The Times of India audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~30K | 3.21× | |
| 02 | Maharashtra | ~900K | 1.93× | |
| 03 | Haryana | ~200K | 1.71× | |
| 04 | Odisha | ~200K | 1.71× | |
| 05 | Arunachal Pradesh | ~10K | 1.66× | |
| 06 | Karnataka | ~400K | 1.61× | |
| 07 | Meghalaya | ~10K | 1.46× | |
| 08 | Gujarat | ~300K | 1.26× | |
| 09 | Uttar Pradesh | ~500K | 1.16× | |
| 10 | Jammu and Kashmir | ~50K | 1.05× | |
| 11 | Uttarakhand | ~50K | 1.04× | |
| 12 | West Bengal | ~300K | 0.97× | |
| 13 | Manipur | ~10K | 0.91× | |
| 14 | Tamil Nadu | ~200K | 0.89× | |
| 15 | Telangana | ~100K | 0.89× | |
| 16 | Assam | ~80K | 0.86× | |
| 17 | Jharkhand | ~70K | 0.83× | |
| 18 | Sikkim | ~3K | 0.77× | |
| 19 | Mizoram | ~5K | 0.72× | |
| 20 | Nagaland | ~4K | 0.66× | |
| 21 | Tripura | ~8K | 0.64× | |
| 22 | Bihar | ~100K | 0.62× | |
| 23 | Punjab (region) | ~80K | 0.61× | |
| 24 | Chhattisgarh | ~40K | 0.58× | |
| 25 | Himachal Pradesh | ~20K | 0.54× | |
| 26 | Rajasthan | ~100K | 0.50× | |
| 27 | Madhya Pradesh | ~90K | 0.50× | |
| 28 | Kerala | ~60K | 0.46× | |
| 29 | Andhra Pradesh | ~30K | 0.28× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The Times of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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