Rascasse Audience Intelligence

Stock market Audience in India

A data profile of the people who buy, follow and care about Stock market in India — modelled from more than twelve digital signal sources. Stock market has an estimated audience of 13,603,448 people in India.

The average Stock market fan in India is 31.6 years old, more male, and lives primarily in Gujarat.

The audience is concentrated in Gujarat, Maharashtra, Uttar Pradesh.

Top brand affinities include Day trading, Algorithmic trading, Financial market, with strongest over-indexing on Day trading (4.13× the country average).

Demographically, the Stock market audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Stock market fan in India is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Day trading.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Stock market profile in India.

Audience size
13.6M
in India
Gender
25.3%
74.7% male
Age
31.6
average years
Country rank
#253
Topic in India
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock market fans

25.3% are female, 74.7% are male, average age 31.6.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Stock market audience in India
MetricValue
Female25.3%
Male74.7%
Average age31.6
Estimated audience size13,603,448
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Stock market audience in India
Age bracketShare%
16-1934%
20-2932%
30-3916%
40-4910%
50+8%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Stock market audience comes from India.

Worldwide audience distribution share by country for Stock market
CountryShare
United States16.1%
India11.6%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock market audience in India is strongest.

Fig. 05

Top regions by affinity

Stock market fans by region: top regions in India
#RegionReachAffinity×
01Gujarat~900K2.26×
02Andhra Pradesh~200K1.42×
03Telangana~300K1.41×
04Uttarakhand~90K1.31×
05Madhya Pradesh~300K1.30×
06Karnataka~400K1.29×
07Maharashtra~800K1.25×
08Uttar Pradesh~700K1.12×
09Punjab (region)~200K1.11×
10West Bengal~500K1.10×
11Jharkhand~100K1.08×
12Rajasthan~300K1.06×
13Odisha~200K1.06×
14Chhattisgarh~90K1.06×
15Haryana~200K1.05×
16Goa~10K1.03×
17Bihar~300K0.98×
18Tamil Nadu~300K0.97×
19Assam~100K0.86×
20Jammu and Kashmir~50K0.79×
21Kerala~200K0.78×
22Tripura~10K0.76×
23Himachal Pradesh~40K0.74×
24Sikkim~4K0.73×
25Nagaland~7K0.72×
26Arunachal Pradesh~5K0.66×
27Manipur~10K0.64×
28Meghalaya~9K0.64×
29Mizoram~5K0.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock market audience
#·InterestCategoryAffinity×
01Algorithmic tradingBusiness & Career4.90×
02Electronic trading platformBusiness & Career4.27×
03Day tradingBusiness & Career4.13×
04Forex signalBusiness & Career3.99×
05Technical analysisBusiness & Career3.76×
06StockbrokerBusiness & Career3.73×
07Market trendBusiness & Career3.49×
08Trading strategyBusiness & Career3.44×
09Financial marketBusiness & Career3.38×
10Stock exchangeBusiness & Career3.38×
11Stock market indexBusiness & Career3.02×
12Swing tradingBusiness & Career2.99×
13Security (finance)Business & Career2.99×
14Mutual fundBusiness & Career2.56×
15Option (finance)Business & Career2.54×
16Foreign exchange marketBusiness & Career2.53×
17Share (finance)Business & Career2.14×
18Investment strategyBusiness & Career1.99×
19TradingViewBusiness & Career1.77×
20StockBusiness & Career1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Stock market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.61×
Need for SecurityCONSERVATISM1.14×
Career OrientationPOWER1.02×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Stock market audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
Early Adopter MentalityPOWER0.57×
Sports ActivityPOWER0.60×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Stock market have in India?

Stock market has an estimated audience of 13,603,448 people in India, concentrated in Gujarat and Maharashtra.

02

What is the gender split and age of Stock market fans?

25.3% of Stock market fans are female, 74.7% are male, with an average age of 31.6 years.

03

Which brands do Stock market fans like most?

Stock market fans show strongest brand affinity for Day trading (4.13×), Algorithmic trading (4.9×), and Financial market (3.38×) over the country average.

04

Where do Stock market fans live in India?

Stock market fans in India are most concentrated in Gujarat (reach ~900K), Maharashtra (reach ~800K), and Uttar Pradesh (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Stock market fans also like?

Beyond Stock market itself, the audience over-indexes on Algorithmic trading (4.9×), Financial market (3.38×), Stockbroker (3.73×), and Stock exchange (3.38×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Stock market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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