A data profile of the people who buy, follow and care about Sony in India — modelled from more than twelve digital signal sources. Sony has an estimated audience of 5,561,785 people in India.
The average Sony fan in India is 31.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Bhojpuri language, Television channel, Navbharat Times, with strongest over-indexing on Bhojpuri language (1.78× the country average).
Demographically, the Sony audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sony fan in India is more male, around 31.4 years old, with strong Social Media Usage tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Sony profile in India.
23.6% are female, 76.4% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 31.4 |
| Estimated audience size | 5,561,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Sony audience comes from India.
| Country | Share |
|---|---|
| United States | 15.1% |
| India | 10.7% |
| Japan | 8.5% |
Where the Sony audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 1.49× | |
| 02 | Karnataka | ~200K | 1.44× | |
| 03 | Gujarat | ~200K | 1.39× | |
| 04 | Andhra Pradesh | ~90K | 1.29× | |
| 05 | Telangana | ~100K | 1.28× | |
| 06 | Maharashtra | ~300K | 1.25× | |
| 07 | Punjab (region) | ~90K | 1.20× | |
| 08 | Madhya Pradesh | ~100K | 1.13× | |
| 09 | Chhattisgarh | ~40K | 1.13× | |
| 10 | Goa | ~6K | 1.12× | |
| 11 | Haryana | ~80K | 1.09× | |
| 12 | Uttar Pradesh | ~300K | 1.07× | |
| 13 | Uttarakhand | ~30K | 1.06× | |
| 14 | West Bengal | ~200K | 1.05× | |
| 15 | Jharkhand | ~50K | 1.04× | |
| 16 | Rajasthan | ~100K | 1.02× | |
| 17 | Kerala | ~80K | 1.00× | |
| 18 | Bihar | ~100K | 0.97× | |
| 19 | Odisha | ~50K | 0.92× | |
| 20 | Himachal Pradesh | ~20K | 0.88× | |
| 21 | Tripura | ~6K | 0.84× | |
| 22 | Manipur | ~6K | 0.84× | |
| 23 | Assam | ~50K | 0.83× | |
| 24 | Meghalaya | ~5K | 0.79× | |
| 25 | Arunachal Pradesh | ~3K | 0.76× | |
| 26 | Sikkim | ~2K | 0.75× | |
| 27 | Mizoram | ~3K | 0.71× | |
| 28 | Jammu and Kashmir | ~20K | 0.70× | |
| 29 | Nagaland | ~3K | 0.69× |
The strongest cross-interests of the Sony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bihari languages | Politics & Society | 2.69× | ||
| 02 | Begusarai | Travel & Leisure | 2.12× | ||
| 03 | Chaupal, Himachal Pradesh | Travel & Leisure | 2.07× | ||
| 04 | Videocon d2h | Movies & TV | 2.03× | ||
| 05 | Television channel | Movies & TV | 1.94× | ||
| 06 | Bharti Singh | Movies & TV | 1.94× | ||
| 07 | Bhojpuri language | Politics & Society | 1.78× | ||
| 08 | News24 | News | 1.77× | ||
| 09 | Punjab Kesari | News | 1.73× | ||
| 10 | Jhunjhunu | Travel & Leisure | 1.70× | ||
| 11 | Tata Sky | Movies & TV | 1.67× | ||
| 12 | Rajasthan Patrika | News | 1.62× | ||
| 13 | Navbharat Times | News | 1.61× | ||
| 14 | Angela White (athlete) | Movies & TV | 1.61× | ||
| 15 | Haryanvi language | Politics & Society | 1.61× | ||
| 16 | TV9 (Telugu) | Movies & TV | 1.60× | ||
| 17 | Zee News | Movies & TV | 1.57× | ||
| 18 | India TV | Movies & TV | 1.53× | ||
| 19 | Amar Ujala | News | 1.51× | ||
| 20 | Hindustan | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.45× | |
| Extroversion | THRILL | 0.47× | |
| Early Adopter Mentality | POWER | 0.47× |
Sony's target market in India covers an estimated 5,561,785 people, concentrated in Maharashtra and Uttar Pradesh.
23.6% of the Sony audience are female, 76.4% are male, with an average age of 31.4 years.
Sony fans show strongest brand affinity for Bhojpuri language (1.78×), Television channel (1.94×), and Navbharat Times (1.61×) over the country average.
Sony fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sony itself, the audience over-indexes on Television channel (1.94×), Navbharat Times (1.61×), Zee News (1.57×), and News24 (1.77×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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