A data profile of the people who buy, follow and care about Punjab Kesari in India — modelled from more than twelve digital signal sources. Punjab Kesari has an estimated audience of 4,086,639 people in India.
Punjab Kesari has an estimated audience of 4,086,639 people in India. 24.3% are female, 75.7% are male, average age 33.7. Top brand affinities: Breaking news, Videography, Real property, Activism, Internet celebrity.
Top brand affinities include Breaking news, Videography, Real property, with strongest over-indexing on Breaking news (2.2× the country average).
Demographically, the Punjab Kesari audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Punjab Kesari fan in India is more male, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Punjab Kesari profile in India.
24.3% are female, 75.7% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 33.7 |
| Estimated audience size | 4,086,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 36% | |
| 30-39 | 23% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Punjab Kesari audience comes from India.
| Country | Share |
|---|---|
| India | 87.2% |
| United Arab Emirates | 3.6% |
| Canada | 2.4% |
The strongest cross-interests of the Punjab Kesari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 5.30× | ||
| 02 | Edward Norton | Movies & TV | 5.30× | ||
| 03 | Kristen Stewart | Movies & TV | 5.23× | ||
| 04 | Brock Lesnar | Sports | 4.47× | ||
| 05 | Roman Reigns | Sports | 4.26× | ||
| 06 | WrestleMania | Sports | 4.10× | ||
| 07 | Bed sheet | Home & Garden | 3.52× | ||
| 08 | Videography | Internet & Social Media | 3.26× | ||
| 09 | Real property | Home & Garden | 2.96× | ||
| 10 | Handball | Sports | 2.45× | ||
| 11 | Activism | Politics & Society | 2.31× | ||
| 12 | Breaking news | Movies & TV | 2.20× | ||
| 13 | Rail transport | Travel & Leisure | 2.08× | ||
| 14 | Internet celebrity | Internet & Social Media | 2.05× | ||
| 15 | Local news | News | 1.73× | ||
| 16 | OnePlus | Technology & Electronics | 1.70× | ||
| 17 | Radio | Technology & Electronics | 1.68× | ||
| 18 | Life insurance | Business & Career | 1.65× | ||
| 19 | Ayurveda | Health | 1.62× | ||
| 20 | Dance music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Punjab Kesari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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