The Economic Times Audience in United States

The Economic Times logo

The Economic Times has an estimated audience of 908,552 people in United States. 41.8% are female, 58.2% are male, average age 38.3. Top regions: California, Texas, New Jersey. Top brand affinities: Keene, New Hampshire, Mathcore, Electrolyte, Google Home, Product design.

The average The Economic Times fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Keene, New Hampshire, Mathcore, Electrolyte, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Economic Times audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Economic Times fans

Demographic split for The Economic Times audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.3
Estimated audience size908,552

Audience persona

The typical The Economic Times fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Economic Times in United States
RegionReachAffinity
California210,7712.11×
Texas171,4612.2×
New Jersey96,3934.17×
New York70,5241.39×
Florida59,1840.96×
Virginia52,8902.39×
Georgia48,9651.75×
Washington42,5282.33×
Illinois36,2501.2×
Michigan35,6311.5×
North Carolina35,1481.29×
Pennsylvania33,7941.1×
Massachusetts29,0441.62×
Ohio26,3530.94×
Maryland17,1551.1×
South Carolina14,8571.09×
Arizona14,6280.79×
Minnesota13,6291.05×
Connecticut12,6841.39×
Colorado12,2650.86×
Indiana12,1050.73×
Missouri12,0660.82×
Tennessee11,9280.65×
Oregon9,8030.94×
Wisconsin9,2170.67×
Arkansas8,9461.2×
Iowa8,8681.18×
Utah7,7600.95×
Washington, District of Columbia5,8142.13×
Delaware4,8041.92×
South Dakota4,5392.16×
Alabama4,1860.33×
Nevada4,1070.47×
Louisiana4,0430.35×
Kentucky3,8090.33×
Kansas3,2910.46×
Oklahoma3,0240.3×
New Hampshire2,1460.6×
Mississippi1,4850.2×
Nebraska1,3910.31×
Hawaii1,2500.32×
Idaho1,2380.27×
Rhode Island1,2190.42×
New Mexico1,0450.23×
Maine8530.26×
West Virginia8430.2×
Alaska8030.41×
Vermont4500.28×
Montana4330.17×
Wyoming4030.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Economic Times audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Electrolyte8.75×Health
Google Home11.64×Technology & Electronics
Product design3.24×Business & Career
Business English7.32×Business & Career
Home construction1.73×Home & Garden
Atkins diet5.54×Health
The Historian16.48×Literature
Combat sport1.51×Sports
Necktie4.74×Fashion & Accessoires
Natural rubber1.56×Cars & Mobility
Eurail16.57×Cars & Mobility
Voter registration3.44×Politics & Society
Noodle (Gorillaz)2.55×Music & Radio
Dental hygienist4.35×Health
Stamp collecting3.03×Home & Garden
Pro-Ject2.5×Music & Radio
Parral, Chihuahua9.05×Travel & Leisure
Jesse Plemons2.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Economic Times audience
TraitClusterScore
Early Adopter MentalityPOWER2.35
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL2.12
TravellingTHRILL1.88
Career OrientationPOWER1.79
Quality AwarenessPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for The Economic Times
CountryShare
India63.0%
United States9.5%
Germany3.0%

See The Economic Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Economic Times have in United States?

The Economic Times has an estimated audience of 908,552 people in United States, concentrated in California and Texas.

What is the gender split and age of The Economic Times fans?

41.8% of The Economic Times fans are female, 58.2% are male, with an average age of 38.3 years.

Which brands do The Economic Times fans like most?

The Economic Times fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Electrolyte (8.75×) over the country average.

Where do The Economic Times fans live in United States?

The Economic Times fans in United States are most concentrated in California (reach 210,771), Texas (reach 171,461), and New Jersey (reach 96,393). These three regions account for the largest share of the active audience.

What other brands do The Economic Times fans also like?

Beyond The Economic Times itself, the audience over-indexes on Mathcore (18.06×), Electrolyte (8.75×), Google Home (11.64×), and Product design (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Economic Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.