Rascasse Audience Intelligence

The Economic Times Audience in United States

A data profile of the people who buy, follow and care about The Economic Times in United States — modelled from more than twelve digital signal sources. The Economic Times has an estimated audience of 892,400 people in United States.

#73among Newspaper in United States#796among Website / Newspaper / Magazine in United States#1650in Business & Career

The average The Economic Times fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Forex Online Trading, Cricket World Cup, Business school, with strongest over-indexing on Forex Online Trading (26.92× the country average).

Demographically, the The Economic Times audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Economic Times fan in United States is more male, around 38.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Forex Online Trading.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Economic Times profile in United States.

Audience size
892K
in United States
Gender
41.8%♀
58.2% male
Age
38.3
average years
Country rank
#25545
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Economic Times

41.8% are female, 58.2% are male, average age 38.3.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for The Economic Times audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.3
Estimated audience size892,400
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the The Economic Times audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4919%
50+17%
Fig. 04

Worldwide distribution

9.4%

of the worldwide The Economic Times audience comes from United States.

Worldwide audience distribution share by country for The Economic Times
CountryShare
India63.1%
United States9.4%
Germany3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Economic Times audience in United States is strongest.

Fig. 05

Top regions by affinity

The Economic Times fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K3.60×
02Delaware~6K2.43×
03Washington~30K1.91×
04Texas~100K1.84×
05Virginia~40K1.84×
06Washington, District of Columbia~5K1.75×
07California~200K1.73×
08Wyoming~2K1.66×
09Georgia~40K1.56×
10South Dakota~3K1.56×
11Michigan~40K1.48×
12Massachusetts~30K1.42×
13New York~70K1.39×
14Connecticut~10K1.38×
15Illinois~40K1.30×
16Kansas~9K1.30×
17North Carolina~30K1.17×
18Maryland~20K1.10×
19Arkansas~8K1.05×
20Pennsylvania~30K1.04×
21South Carolina~10K1.03×
22Florida~60K0.99×
23Colorado~10K0.99×
24Ohio~30K0.96×
25Iowa~7K0.96×
26Minnesota~10K0.89×
27Oregon~9K0.85×
28Indiana~10K0.82×
29Arizona~10K0.80×
30Alaska~2K0.80×
31Utah~6K0.79×
32Mississippi~6K0.79×
33North Dakota~1K0.79×
34Maine~3K0.78×
35Wisconsin~10K0.77×
36New Hampshire~3K0.76×
37Missouri~10K0.75×
38Montana~2K0.75×
39Rhode Island~2K0.74×
40Tennessee~10K0.72×
41West Virginia~3K0.72×
42Nebraska~3K0.71×
43Kentucky~8K0.66×
44Hawaii~3K0.66×
45Idaho~3K0.65×
46Alabama~8K0.64×
47Louisiana~7K0.64×
48New Mexico~3K0.63×
49Oklahoma~6K0.59×
50Nevada~5K0.59×
Fig. 06

Affinity by region

Affinity by region — The Economic Times, United States
0.59×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Economic Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Economic Times audience
#·InterestCategoryAffinity×
01Forex Online TradingBusiness & Career26.92×
02Cricket World CupSports26.67×
03Derivative (finance)Business & Career20.43×
04Commodity marketBusiness & Career18.42×
05International educationBusiness & Career13.33×
06BadmintonSports12.78×
07Business schoolBusiness & Career12.12×
08EmiratesTravel & Leisure11.16×
09Air CanadaTravel & Leisure10.85×
10Data scienceBusiness & Career10.45×
11LinkedInInternet & Social Media8.18×
12Sustainable energyHome & Garden6.75×
13Cleveland GuardiansSports5.84×
14Renewable energyBusiness & Career5.26×
15InnovationBusiness & Career5.07×
16Online newspaperNews4.26×
17FedExBusiness & Career3.63×
18Mortgage loansBusiness & Career3.39×
19AirbnbTravel & Leisure2.95×
20Indeed.comBusiness & Career2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Economic Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Economic Times audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.51×
Quality AwarenessPREMIUM2.39×
SustainabilityBALANCE2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Economic Times audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
CreativityOPEN0.74×
ExtroversionTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Economic Times have in United States?

The Economic Times has an estimated audience of 892,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Economic Times fans?

41.8% of The Economic Times fans are female, 58.2% are male, with an average age of 38.3 years.

03

Which brands do The Economic Times fans like most?

The Economic Times fans show strongest brand affinity for Forex Online Trading (26.92×), Cricket World Cup (26.67×), and Business school (12.12×) over the country average.

04

Where do The Economic Times fans live in United States?

The Economic Times fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New Jersey (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Economic Times fans also like?

Beyond The Economic Times itself, the audience over-indexes on Cricket World Cup (26.67×), Business school (12.12×), Derivative (finance) (20.43×), and LinkedIn (8.18×) compared to the United States average.

Appendix

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See The Economic Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Economic Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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