Chess club Audience in United States

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Chess club has an estimated audience of 734,711 people in United States. 34.1% are female, 65.9% are male, average age 35.5. Top regions: Texas, California, New York. Top brand affinities: Sugar glass, Goop, Governor of Michigan, Wok, Grinch.

The average Chess club fan in United States is 35.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Sugar glass, Goop, Governor of Michigan, with strongest over-indexing on Sugar glass (285.71× the country average). Demographically, the Chess club audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Chess club fans

Demographic split for Chess club audience in United States
MetricValue
Female34.1%
Male65.9%
Average age35.5
Estimated audience size734,711

Audience persona

The typical Chess club fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Sugar glass.

Top regions in United States

Top regions ranked by reach for Chess club in United States
RegionReachAffinity
Texas174,6672.77×
California109,1701.35×
New York57,8921.41×
Florida54,9441.1×
Oregon41,0774.88×
Tennessee31,8832.16×
Pennsylvania31,7471.28×
New Jersey26,1611.4×
Illinois25,5121.04×
North Carolina22,2961.01×
Washington21,2881.44×
Missouri21,2191.79×
Georgia20,7280.92×
Ohio18,7220.83×
Virginia18,6561.04×
Michigan16,9910.88×
Massachusetts15,5551.07×
Maryland14,0601.11×
Arizona11,9580.8×
Indiana9,5910.71×
Colorado9,5750.83×
Connecticut8,2811.12×
South Carolina8,2030.74×
Minnesota7,5500.72×
Nevada7,1651.01×
Wisconsin6,0360.55×
Louisiana6,0290.64×
Utah5,6730.86×
Kentucky5,4810.6×
Oklahoma4,9270.6×
Kansas4,8880.84×
Alabama4,6940.46×
Arkansas3,9430.65×
Mississippi3,5750.59×
Iowa3,2130.53×
Washington, District of Columbia2,7231.23×
New Mexico2,1240.58×
Idaho2,0680.56×
Nebraska1,8070.49×
Hawaii1,7960.57×
Delaware1,7400.86×
West Virginia1,7300.51×
New Hampshire1,6770.58×
Rhode Island1,4580.62×
Wyoming1,4001.29×
Alaska1,3200.84×
Maine1,2140.46×
South Dakota1,1360.67×
Montana1,0620.52×
Vermont1,0350.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chess club audience
BrandAffinityCategory
Sugar glass285.71×Food & Beverages
Goop11.78×Internet & Social Media
Governor of Michigan14.9×Politics & Society
Wok12.13×Food & Beverages
Grinch6.79×Movies & TV
Google Home10.61×Technology & Electronics
Urban Outfitters3.01×Shopping
Hibachi12.21×Food & Beverages
Vocal harmony6.96×Music & Radio
headspace14.21×Health
Staycation4.51×Home & Garden
Nipsey Hussle7.88×Music & Radio
Cherish (group)14.56×Music & Radio
Kikar HaShabbat21.31×News
Grace Slick11.04×Music & Radio
TV Fanatic12.6×Movies & TV
Fairy godmother8.79×Literature
No Escape (1994 film)12.77×Movies & TV
Hipster10.45×Politics & Society
Nebraska Cornhuskers football3.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chess club audience
TraitClusterScore
Risk AppetiteTHRILL2.46
Luxury OrientationPREMIUM1.84
PatriotismCONSERVATISM1.8
TravellingTHRILL1.33
Career OrientationPOWER1.29
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Chess club
CountryShare
United States33.2%
United Kingdom17.9%
Australia6.6%

See Chess club audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Chess club have in United States?

Chess club has an estimated audience of 734,711 people in United States, concentrated in Texas and California.

What is the gender split and age of Chess club fans?

34.1% of Chess club fans are female, 65.9% are male, with an average age of 35.5 years.

Which brands do Chess club fans like most?

Chess club fans show strongest brand affinity for Sugar glass (285.71×), Goop (11.78×), and Governor of Michigan (14.9×) over the country average.

Where do Chess club fans live in United States?

Chess club fans in United States are most concentrated in Texas (reach 174,667), California (reach 109,170), and New York (reach 57,892). These three regions account for the largest share of the active audience.

What other brands do Chess club fans also like?

Beyond Chess club itself, the audience over-indexes on Goop (11.78×), Governor of Michigan (14.9×), Wok (12.13×), and Grinch (6.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chess club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.