Rascasse Audience Intelligence

Chess club Audience in Germany

A data profile of the people who buy, follow and care about Chess club in Germany — modelled from more than twelve digital signal sources. Chess club has an estimated audience of 62,326 people in Germany.

#344among Touchpoint in Germany#3965in Sports

The average Chess club fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chess.com, Maersk, Chess, with strongest over-indexing on Chess.com (407.79× the country average).

Demographically, the Chess club audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chess club fan in Germany is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Chess.com.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Chess club profile in Germany.

Audience size
62K
in Germany
Gender
40.5%♀
59.5% male
Age
37.9
average years
Country rank
#44296
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chess club fans

40.5% are female, 59.5% are male, average age 37.9.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Chess club audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age37.9
Estimated audience size62,326
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Chess club audience in Germany
Age bracketShare%
16-1928%
20-2915%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Chess club audience comes from Germany.

Worldwide audience distribution share by country for Chess club
CountryShare
United States33.2%
United Kingdom17.9%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chess club audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chess club fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~5K1.78×
02Bremen<1K1.26×
03Saarland<1K1.16×
04Nordrhein-Westfalen~10K1.08×
05Baden-Württemberg~9K1.08×
06Bayern~10K1.00×
07Mecklenburg-Vorpommern~1K0.98×
08Sachsen-Anhalt~2K0.94×
09Rheinland-Pfalz~3K0.93×
10Brandenburg~2K0.93×
11Thüringen~1K0.93×
12Hamburg~1K0.93×
13Hessen~4K0.91×
14Sachsen~3K0.89×
15Schleswig-Holstein~2K0.88×
16Niedersachsen~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Chess club, Germany
0.82×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chess club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chess club audience
#·InterestCategoryAffinity×
01Chess.comSports407.79×
02Social clubTravel & Leisure92.51×
03MaerskBusiness & Career81.25×
04ChessSports22.85×
05Storm chasingTravel & Leisure20.29×
06Gulf AirTravel & Leisure20.00×
07Pierre GaslySports20.00×
08Música popular brasileiraMusic & Radio17.50×
09Charles LeclercSports16.98×
10BPCars & Mobility16.92×
11Augmented realityTechnology & Electronics11.05×
12Circus KroneTravel & Leisure9.72×
13Nico HülkenbergSports9.34×
14FC Erzgebirge AueSports6.24×
15Frauen-BundesligaSports4.31×
16One PieceMovies & TV4.18×
17Board gamesGames4.00×
183. LigaSports3.90×
19NFLSports2.83×
20BundesligaSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chess club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chess club audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Career OrientationPOWER1.65×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chess club audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.46×
Price SensitivityPREMIUM0.60×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chess club have in Germany?

Chess club has an estimated audience of 62,326 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chess club fans?

40.5% of Chess club fans are female, 59.5% are male, with an average age of 37.9 years.

03

Which brands do Chess club fans like most?

Chess club fans show strongest brand affinity for Chess.com (407.79×), Maersk (81.25×), and Chess (22.85×) over the country average.

04

Where do Chess club fans live in Germany?

Chess club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Chess club fans also like?

Beyond Chess club itself, the audience over-indexes on Maersk (81.25×), Chess (22.85×), Social club (92.51×), and Charles Leclerc (16.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Chess club audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chess club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →