John Elway Audience in United States

John Elway logo

John Elway has an estimated audience of 2,026,967 people in United States. 19.2% are female, 80.8% are male, average age 36.8. Top regions: California, Colorado, Texas. Top brand affinities: Sailor, Austin Kayak, Hawes, Elsword, Vocal harmony.

The average John Elway fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Sailor, Austin Kayak, Hawes, with strongest over-indexing on Sailor (39.19× the country average). Demographically, the John Elway audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of John Elway fans

Demographic split for John Elway audience in United States
MetricValue
Female19.2%
Male80.8%
Average age36.8
Estimated audience size2,026,967

Audience persona

The typical John Elway fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for John Elway in United States
RegionReachAffinity
California179,3470.8×
Colorado136,2864.27×
Texas133,0940.76×
Florida96,6410.7×
New York84,4410.75×
Ohio71,7351.15×
Pennsylvania67,4890.99×
Illinois57,3360.85×
Tennessee54,0271.33×
Arizona46,5241.12×
North Carolina46,3840.76×
Michigan44,5680.84×
Georgia42,9950.69×
Washington42,4781.04×
New Jersey40,6290.79×
Virginia40,3420.82×
Missouri36,3341.11×
Indiana30,8680.83×
Massachusetts28,8520.72×
Maryland28,3210.81×
Wisconsin27,3850.9×
Minnesota25,5190.88×
Alabama25,3420.89×
South Carolina24,5690.81×
Louisiana21,8940.84×
Kansas21,4831.34×
Oklahoma20,8890.93×
Kentucky20,5580.81×
Oregon19,4870.84×
Utah17,6450.97×
Nevada17,3950.89×
Iowa17,1391.03×
Connecticut15,3800.76×
Arkansas14,7290.88×
Idaho13,5961.34×
Nebraska12,6531.24×
Mississippi12,0830.72×
New Mexico11,4921.13×
Montana8,7211.55×
West Virginia8,4850.9×
South Dakota5,9851.28×
Wyoming5,8431.94×
Hawaii5,7030.65×
New Hampshire5,6800.71×
North Dakota5,5531.33×
Maine5,1410.71×
Washington, District of Columbia4,5990.75×
Rhode Island4,3400.67×
Delaware4,1920.75×
Alaska3,6540.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Elway audience
BrandAffinityCategory
Sailor39.19×Travel & Leisure
Austin Kayak37.52×Shopping
Hawes57.14×Travel & Leisure
Elsword21.43×Games
Vocal harmony5.83×Music & Radio
Hauptschule16.99×Kids & Family
Alaska1.89×Travel & Leisure
YouTube Red20×Movies & TV
Minnesota1.72×Travel & Leisure
Sinaloa3.4×Travel & Leisure
Goose (band)5.73×Pets & Animals
Rajasthan14.73×Travel & Leisure
Wok5.44×Food & Beverages
Home staging4.09×Home & Garden
Pontifical Xavierian University21.8×Business & Career
Grinch3×Movies & TV
Hipster7.1×Politics & Society
Nebraska2×Travel & Leisure
Unique Gifts1.73×Shopping
Justice2.05×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Elway audience
TraitClusterScore
Need for SecurityCONSERVATISM1.39
Risk AppetiteTHRILL1.24
Sports ActivityPOWER1.2
Early Adopter MentalityPOWER1.18
Career OrientationPOWER1.1
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for John Elway
CountryShare
United States85.2%
Canada4.1%
Mexico2.5%

See John Elway audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does John Elway have in United States?

John Elway has an estimated audience of 2,026,967 people in United States, concentrated in California and Colorado.

What is the gender split and age of John Elway fans?

19.2% of John Elway fans are female, 80.8% are male, with an average age of 36.8 years.

Which brands do John Elway fans like most?

John Elway fans show strongest brand affinity for Sailor (39.19×), Austin Kayak (37.52×), and Hawes (57.14×) over the country average.

Where do John Elway fans live in United States?

John Elway fans in United States are most concentrated in California (reach 179,347), Colorado (reach 136,286), and Texas (reach 133,094). These three regions account for the largest share of the active audience.

What other brands do John Elway fans also like?

Beyond John Elway itself, the audience over-indexes on Austin Kayak (37.52×), Hawes (57.14×), Elsword (21.43×), and Vocal harmony (5.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Elway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.