Rascasse Audience Intelligence

Turtle Audience in United States

A data profile of the people who buy, follow and care about Turtle in United States — modelled from more than twelve digital signal sources. Turtle has an estimated audience of 14,614,821 people in United States.

#1620among Topic in United States#66in Pets & Animals

The average Turtle fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alyson Stoner, Snake, Tortoise, with strongest over-indexing on Alyson Stoner (22.96× the country average).

Demographically, the Turtle audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turtle fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Alyson Stoner.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turtle profile in United States.

Audience size
14.6M
in United States
Gender
61.4%♀
38.6% male
Age
41.1
average years
Country rank
#2393
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turtle fans

61.4% are female, 38.6% are male, average age 41.1.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Turtle audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.1
Estimated audience size14,614,821
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Turtle audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

41.3%

of the worldwide Turtle audience comes from United States.

Worldwide audience distribution share by country for Turtle
CountryShare
United States41.3%
United Kingdom7.5%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turtle audience in United States is strongest.

Fig. 05

Top regions by affinity

Turtle fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K1.71×
02Utah~200K1.22×
03Oklahoma~200K1.16×
04Indiana~300K1.15×
05Kentucky~200K1.13×
06South Dakota~40K1.13×
07Texas~1.5M1.11×
08Kansas~100K1.10×
09Nebraska~80K1.10×
10Idaho~80K1.10×
11North Dakota~30K1.08×
12South Carolina~200K1.07×
13Arkansas~100K1.07×
14North Carolina~500K1.05×
15Alabama~200K1.05×
16Wisconsin~200K1.04×
17Georgia~500K1.03×
18Ohio~500K1.03×
19Missouri~200K1.03×
20West Virginia~70K1.03×
21Pennsylvania~500K1.02×
22Mississippi~100K1.02×
23Michigan~400K1.01×
24Minnesota~200K1.01×
25Louisiana~200K1.01×
26New Mexico~70K1.01×
27Alaska~30K1.01×
28Virginia~400K1.00×
29Washington~300K1.00×
30Iowa~100K1.00×
31California~1.5M0.99×
32Arizona~300K0.98×
33Florida~1M0.97×
34Illinois~500K0.96×
35New Jersey~400K0.95×
36Oregon~200K0.94×
37Montana~40K0.93×
38Maryland~200K0.91×
39Connecticut~100K0.91×
40Tennessee~300K0.90×
41Colorado~200K0.90×
42Maine~50K0.87×
43Vermont~20K0.87×
44Massachusetts~200K0.85×
45New Hampshire~50K0.85×
46Nevada~100K0.84×
47New York~700K0.83×
48Delaware~30K0.83×
49Rhode Island~40K0.82×
50Washington, District of Columbia~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Turtle, United States
0.57×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turtle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turtle audience
#·InterestCategoryAffinity×
01Alyson StonerMovies & TV22.96×
02TortoisePets & Animals18.60×
03SnakePets & Animals10.62×
04CrocodilePets & Animals10.13×
05Steve IrwinMovies & TV9.43×
06DocuSignTechnology & Electronics4.75×
07MongoliaTravel & Leisure2.85×
08Web serverTechnology & Electronics2.33×
09Made in USABusiness & Career1.96×
10ReptilesPets & Animals1.96×
11Real propertyHome & Garden1.87×
12PetcoShopping1.85×
13Scooby-DooMovies & TV1.74×
14LivestockPets & Animals1.60×
15Britney SpearsMusic & Radio1.58×
16Subscription business modelShopping1.57×
17GeneticsKids & Family1.56×
18BiologyHealth1.55×
19NostalgiaHome & Garden1.53×
20Veterinary medicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turtle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turtle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
ExtroversionTHRILL1.31×
SustainabilityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turtle audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turtle have in United States?

Turtle has an estimated audience of 14,614,821 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turtle fans?

61.4% of Turtle fans are female, 38.6% are male, with an average age of 41.1 years.

03

Which brands do Turtle fans like most?

Turtle fans show strongest brand affinity for Alyson Stoner (22.96×), Snake (10.62×), and Tortoise (18.6×) over the country average.

04

Where do Turtle fans live in United States?

Turtle fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Turtle fans also like?

Beyond Turtle itself, the audience over-indexes on Snake (10.62×), Tortoise (18.6×), Steve Irwin (9.43×), and Crocodile (10.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Turtle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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