Turtle Audience in United States

Turtle logo

Turtle has an estimated audience of 14,614,821 people in United States. 61.4% are female, 38.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Staycation, Nebraska Cornhuskers football, Jeep Grand Cherokee (WJ), Israel.

The average Turtle fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Staycation, Nebraska Cornhuskers football, with strongest over-indexing on Elsword (21.43× the country average). Demographically, the Turtle audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Turtle fans

Demographic split for Turtle audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.1
Estimated audience size14,614,821

Audience persona

The typical Turtle fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Turtle in United States
RegionReachAffinity
California1,658,0041.03×
Texas1,405,9921.12×
Florida1,113,7821.13×
New York745,5690.91×
Georgia486,5311.08×
North Carolina482,7791.1×
Pennsylvania478,4160.97×
Illinois477,7050.98×
Ohio454,2241.01×
Michigan397,8311.04×
Virginia364,3291.02×
New Jersey343,2570.92×
Washington312,2741.07×
Arizona307,6691.03×
Indiana298,1451.12×
Tennessee287,1110.98×
Massachusetts256,4690.89×
Missouri249,2191.06×
South Carolina241,2321.1×
Maryland240,9260.96×
Alabama220,5971.08×
Minnesota215,4751.03×
Wisconsin214,8350.98×
Colorado211,1810.92×
Louisiana201,3061.07×
Kentucky196,9771.08×
Oklahoma185,0831.14×
Oregon160,8700.96×
Utah154,7721.18×
Connecticut133,7740.91×
Mississippi127,8201.06×
Arkansas127,6371.06×
Kansas120,8881.05×
Nevada120,7400.85×
Iowa119,0680.99×
Hawaii113,6501.81×
Idaho75,9151.04×
Nebraska74,2491.01×
West Virginia73,6191.08×
New Mexico69,9220.95×
New Hampshire46,5060.81×
Maine43,1230.82×
Rhode Island37,2920.8×
Montana33,8720.84×
South Dakota33,1170.98×
Delaware31,3560.78×
North Dakota29,3720.98×
Alaska29,2640.94×
Washington, District of Columbia27,7740.63×
Vermont19,8440.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turtle audience
BrandAffinityCategory
Elsword21.43×Games
Staycation4.29×Home & Garden
Nebraska Cornhuskers football4.19×Sports
Jeep Grand Cherokee (WJ)6.5×Cars & Mobility
Israel1.93×Travel & Leisure
Home staging3.71×Home & Garden
JDSU1.72×Business & Career
Corona (band)3.23×Music & Radio
Hibachi4.26×Food & Beverages
Hayward, California4.47×Travel & Leisure
Hocus Pocus1.86×Movies & TV
Jeep Wagoneer1.95×Cars & Mobility
Cleveland Clinic1.75×Health
Keeper (password manager)1.88×Technology & Electronics
Insomnia1.7×Health
Primos Hunting5.94×Sports
Manual labour1.67×Business & Career
Shiba Inu1.81×Pets & Animals
Hebe1.61×Home & Garden
Gender-neutral language1.82×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turtle audience
TraitClusterScore
ExtroversionTHRILL1.43
SustainabilityBALANCE1.2
Price SensitivityPREMIUM1.13
IndividualismJOY1.12
CreativityOPEN1.1
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Turtle
CountryShare
United States41.3%
United Kingdom7.5%
Australia4.5%

See Turtle audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Turtle have in United States?

Turtle has an estimated audience of 14,614,821 people in United States, concentrated in California and Texas.

What is the gender split and age of Turtle fans?

61.4% of Turtle fans are female, 38.6% are male, with an average age of 41.1 years.

Which brands do Turtle fans like most?

Turtle fans show strongest brand affinity for Elsword (21.43×), Staycation (4.29×), and Nebraska Cornhuskers football (4.19×) over the country average.

Where do Turtle fans live in United States?

Turtle fans in United States are most concentrated in California (reach 1,658,004), Texas (reach 1,405,992), and Florida (reach 1,113,782). These three regions account for the largest share of the active audience.

What other brands do Turtle fans also like?

Beyond Turtle itself, the audience over-indexes on Staycation (4.29×), Nebraska Cornhuskers football (4.19×), Jeep Grand Cherokee (WJ) (6.5×), and Israel (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.