Rascasse Audience Intelligence

Turtle Audience in Germany

A data profile of the people who buy, follow and care about Turtle in Germany — modelled from more than twelve digital signal sources. Turtle has an estimated audience of 1,095,680 people in Germany.

#2957among Topic in Germany#131in Pets & Animals

The average Turtle fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tortoise, Reptiles, Smule, with strongest over-indexing on Tortoise (42.55× the country average).

Demographically, the Turtle audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Turtle fan in Germany is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Tortoise.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turtle profile in Germany.

Audience size
1.1M
in Germany
Gender
62.2%♀
37.8% male
Age
40.1
average years
Country rank
#6010
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turtle fans

62.2% are female, 37.8% are male, average age 40.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Turtle audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.1
Estimated audience size1,095,680
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Turtle audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Turtle audience comes from Germany.

Worldwide audience distribution share by country for Turtle
CountryShare
United States41.3%
United Kingdom7.5%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turtle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Turtle fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.11×
02Nordrhein-Westfalen~300K1.08×
03Berlin~50K1.08×
04Rheinland-Pfalz~60K1.04×
05Sachsen~60K1.04×
06Bayern~200K1.02×
07Niedersachsen~100K1.01×
08Hessen~80K0.98×
09Schleswig-Holstein~40K0.98×
10Sachsen-Anhalt~30K0.98×
11Thüringen~30K0.97×
12Hamburg~20K0.97×
13Brandenburg~30K0.96×
14Saarland~10K0.96×
15Mecklenburg-Vorpommern~20K0.94×
16Bremen~9K0.91×
Fig. 06

Affinity by region

Affinity by region — Turtle, Germany
0.91×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turtle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turtle audience
#·InterestCategoryAffinity×
01TortoisePets & Animals42.55×
02SmuleMusic & Radio37.07×
03Hydro FlaskHome & Garden34.94×
04VectorworksTechnology & Electronics34.94×
05VSCOTechnology & Electronics29.30×
06CaixabankBusiness & Career16.80×
07Fresh waterFood & Beverages8.60×
08SnakePets & Animals8.56×
09ReptilesPets & Animals7.79×
10Jeffrey Dean MorganMovies & TV6.90×
11HugendubelShopping2.52×
12Cat foodPets & Animals2.25×
13Pet sittingPets & Animals2.14×
14TagesschauMovies & TV2.13×
15Chihuahua (dog)Pets & Animals2.03×
16FocusNews2.02×
17French BulldogPets & Animals1.99×
18RedditInternet & Social Media1.94×
19Müller (company)Food & Beverages1.72×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turtle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turtle audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.92×
Pet OwnershipJOY1.61×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turtle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.80×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turtle have in Germany?

Turtle has an estimated audience of 1,095,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Turtle fans?

62.2% of Turtle fans are female, 37.8% are male, with an average age of 40.1 years.

03

Which brands do Turtle fans like most?

Turtle fans show strongest brand affinity for Tortoise (42.55×), Reptiles (7.79×), and Smule (37.07×) over the country average.

04

Where do Turtle fans live in Germany?

Turtle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Turtle fans also like?

Beyond Turtle itself, the audience over-indexes on Reptiles (7.79×), Smule (37.07×), Hydro Flask (34.94×), and VSCO (29.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Turtle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Turtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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