Turtle Audience in Germany
Turtle has an estimated audience of 1,095,680 people in Germany. 62.2% are female, 37.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Collectable, Škoda Kodiaq, Google Home, Este, Veneto.
The average Turtle fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Collectable, Škoda Kodiaq, with strongest over-indexing on Saving (1.62× the country average). Demographically, the Turtle audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Turtle fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.1 |
| Estimated audience size | 1,095,680 |
Audience persona
The typical Turtle fan in Germany is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,723 | 1.1× |
| Bayern | 184,972 | 1.05× |
| Baden-Württemberg | 170,465 | 1.14× |
| Niedersachsen | 108,866 | 1.02× |
| Hessen | 80,752 | 0.97× |
| Rheinland-Pfalz | 57,109 | 1.04× |
| Sachsen | 56,860 | 1.06× |
| Berlin | 54,746 | 1.12× |
| Schleswig-Holstein | 38,506 | 0.98× |
| Brandenburg | 32,517 | 0.96× |
| Sachsen-Anhalt | 27,264 | 0.96× |
| Thüringen | 26,890 | 0.96× |
| Hamburg | 23,869 | 0.96× |
| Mecklenburg-Vorpommern | 19,120 | 0.91× |
| Saarland | 12,169 | 0.9× |
| Bremen | 8,076 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 1.62× | Business & Career |
| Collectable | 1.51× | Kids & Family |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Google Home | 3.99× | Technology & Electronics |
| Este, Veneto | 1.58× | Travel & Leisure |
| Figure painting (hobby) | 2.43× | Arts & Culture |
| Ireen Sheer | 1.53× | Music & Radio |
| Information sensitivity | 2.66× | Technology & Electronics |
| Cancoillotte | 2.76× | Food & Beverages |
| Faun (band) | 2.1× | Music & Radio |
| Wolverine (comics) | 2.59× | Literature |
| Glashütte | 1.92× | Travel & Leisure |
| Kippah | 2.16× | Fashion & Accessoires |
| Clogging | 5.28× | Music & Radio |
| Cross-country equestrianism | 3.52× | Sports |
| Preacher (comics) | 2.82× | Literature |
| Solo climbing | 1.6× | Sports |
| Roaming | 1.56× | Technology & Electronics |
| Timo Hildebrand | 3.59× | Sports |
| Cynthia Erivo | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.77 |
| Extroversion | THRILL | 1.48 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 7.5% |
| Australia | 4.5% |
See Turtle audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Turtle have in Germany?
Turtle has an estimated audience of 1,095,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turtle fans?
62.2% of Turtle fans are female, 37.8% are male, with an average age of 40.1 years.
Which brands do Turtle fans like most?
Turtle fans show strongest brand affinity for Saving (1.62×), Collectable (1.51×), and Škoda Kodiaq (1.7×) over the country average.
Where do Turtle fans live in Germany?
Turtle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,723), Bayern (reach 184,972), and Baden-Württemberg (reach 170,465). These three regions account for the largest share of the active audience.
What other brands do Turtle fans also like?
Beyond Turtle itself, the audience over-indexes on Collectable (1.51×), Škoda Kodiaq (1.7×), Google Home (3.99×), and Este, Veneto (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.