Rascasse Audience Intelligence

Feng shui Audience in United States

A data profile of the people who buy, follow and care about Feng shui in United States — modelled from more than twelve digital signal sources. Feng shui has an estimated audience of 1,842,503 people in United States.

#6605among Topic in United States#524in Health

The average Feng shui fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pixiu, VnExpress, Da Nang International Airport, with strongest over-indexing on Pixiu (83.64× the country average).

Demographically, the Feng shui audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Feng shui fan in United States is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Pixiu.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feng shui profile in United States.

Audience size
1.8M
in United States
Gender
77.6%♀
22.4% male
Age
43.2
average years
Country rank
#15188
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feng shui fans

77.6% are female, 22.4% are male, average age 43.2.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Feng shui audience in United States
MetricValue
Female77.6%
Male22.4%
Average age43.2
Estimated audience size1,842,503
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Feng shui audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3917%
40-4928%
50+28%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Feng shui audience comes from United States.

Worldwide audience distribution share by country for Feng shui
CountryShare
Vietnam13.0%
Japan9.8%
Taiwan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feng shui audience in United States is strongest.

Fig. 05

Top regions by affinity

Feng shui fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K3.44×
02New Hampshire~10K1.49×
03Hawaii~10K1.46×
04California~300K1.27×
05Washington~40K1.19×
06Oregon~20K1.16×
07Nevada~20K1.14×
08New York~100K1.12×
09Washington, District of Columbia~6K1.11×
10Alaska~4K1.11×
11Colorado~30K1.08×
12Texas~200K1.07×
13Vermont~3K1.07×
14Connecticut~20K1.06×
15Utah~20K1.02×
16Maine~7K1.02×
17Florida~100K1.01×
18Arizona~40K1.01×
19Virginia~40K0.99×
20Rhode Island~6K0.99×
21Montana~5K0.97×
22Idaho~9K0.96×
23Maryland~30K0.95×
24New Jersey~40K0.94×
25Georgia~50K0.93×
26North Carolina~50K0.93×
27New Mexico~9K0.93×
28Illinois~60K0.92×
29Minnesota~20K0.90×
30Pennsylvania~60K0.89×
31Kansas~10K0.88×
32Oklahoma~20K0.87×
33Michigan~40K0.86×
34Ohio~50K0.85×
35Missouri~30K0.85×
36Wisconsin~20K0.84×
37Arkansas~10K0.84×
38Nebraska~8K0.84×
39Delaware~4K0.84×
40Tennessee~30K0.83×
41Indiana~30K0.82×
42South Carolina~20K0.81×
43Louisiana~20K0.80×
44Iowa~10K0.80×
45North Dakota~3K0.80×
46Kentucky~20K0.77×
47West Virginia~7K0.77×
48South Dakota~3K0.77×
49Alabama~20K0.73×
50Mississippi~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Feng shui, United States
0.71×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feng shui audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feng shui audience
#·InterestCategoryAffinity×
01PixiuFashion & Accessoires83.64×
02KalimbaPolitics & Society38.59×
03Da Nang International AirportTravel & Leisure26.84×
04Overseas VietnamesePolitics & Society26.69×
05VnExpressNews25.82×
06Cần ThơTravel & Leisure25.72×
07Hạ LongTravel & Leisure24.55×
08Hội AnTravel & Leisure24.07×
09Vũng TàuTravel & Leisure24.00×
10Nha TrangTravel & Leisure23.84×
11Phú QuốcTravel & Leisure22.79×
12Vietnamese iced coffeeFood & Beverages22.79×
13Thái NguyênTravel & Leisure22.02×
14South VietnamTravel & Leisure20.51×
15North VietnamTravel & Leisure17.81×
16Mid-Autumn FestivalTravel & Leisure15.43×
17Phnom PenhTravel & Leisure13.97×
18Lindsey GrahamPolitics & Society2.70×
19United StatesTravel & Leisure1.63×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feng shui audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Feng shui audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.03×
SpiritualityBALANCE1.78×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Feng shui audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
PatriotismCONSERVATISM1.01×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Feng shui have in United States?

Feng shui has an estimated audience of 1,842,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Feng shui fans?

77.6% of Feng shui fans are female, 22.4% are male, with an average age of 43.2 years.

03

Which brands do Feng shui fans like most?

Feng shui fans show strongest brand affinity for Pixiu (83.64×), VnExpress (25.82×), and Da Nang International Airport (26.84×) over the country average.

04

Where do Feng shui fans live in United States?

Feng shui fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Feng shui fans also like?

Beyond Feng shui itself, the audience over-indexes on VnExpress (25.82×), Da Nang International Airport (26.84×), South Vietnam (20.51×), and Kalimba (38.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Feng shui audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Feng shui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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