Feng shui Audience in United States

Feng shui logo

Feng shui has an estimated audience of 1,842,503 people in United States. 77.6% are female, 22.4% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Pixiu, VnExpress, Da Nang International Airport, South Vietnam, Kalimba.

The average Feng shui fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pixiu, VnExpress, Da Nang International Airport, with strongest over-indexing on Pixiu (83.64× the country average). Demographically, the Feng shui audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Feng shui fans

Demographic split for Feng shui audience in United States
MetricValue
Female77.6%
Male22.4%
Average age43.2
Estimated audience size1,842,503

Audience persona

The typical Feng shui fan in United States is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Pixiu.

Top regions in United States

Top regions ranked by reach for Feng shui in United States
RegionReachAffinity
California268,5991.33×
Texas175,1051.11×
Florida127,8801.03×
New York121,9341.18×
Massachusetts109,6893.02×
Illinois60,7480.99×
Pennsylvania56,7860.92×
Georgia55,5020.98×
North Carolina54,0270.97×
Ohio49,4840.87×
Washington46,1971.25×
Virginia45,8791.02×
New Jersey44,7770.96×
Michigan44,1190.92×
Arizona38,1391.01×
Colorado32,7601.13×
Tennessee31,2380.85×
Maryland30,2870.96×
Indiana28,6620.85×
Missouri26,0000.88×
Oregon25,8331.22×
Minnesota24,4390.93×
Wisconsin23,5480.85×
South Carolina22,3630.81×
Nevada21,2251.19×
Connecticut20,0161.08×
Alabama18,8300.73×
Louisiana18,5960.78×
Oklahoma17,9930.88×
Kentucky17,3590.75×
Utah17,1921.04×
Kansas12,6030.87×
Iowa12,1610.8×
Arkansas12,0700.8×
Hawaii11,4421.44×
New Hampshire10,9071.5×
Mississippi10,0150.66×
Idaho8,7760.95×
New Mexico8,4160.91×
Nebraska7,5430.82×
Washington, District of Columbia6,6081.19×
Maine6,4520.98×
West Virginia6,1760.72×
Rhode Island5,5280.94×
Montana4,8850.96×
Alaska4,1601.06×
Delaware3,9310.77×
Vermont3,3281.03×
South Dakota2,9050.68×
North Dakota2,7110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Feng shui audience
BrandAffinityCategory
Pixiu83.64×Fashion & Accessoires
VnExpress25.82×News
Da Nang International Airport26.84×Travel & Leisure
South Vietnam20.51×Travel & Leisure
Kalimba38.59×Politics & Society
Cần Thơ25.72×Travel & Leisure
Phú Quốc22.79×Travel & Leisure
Hội An24.07×Travel & Leisure
Nha Trang23.84×Travel & Leisure
Hạ Long24.55×Travel & Leisure
Vũng Tàu24×Travel & Leisure
Tết21.35×Travel & Leisure
Overseas Vietnamese26.69×Politics & Society
Thái Nguyên22.02×Travel & Leisure
Vietnamese iced coffee22.79×Food & Beverages
Movies1.51×Movies & TV
Mid-Autumn Festival15.43×Travel & Leisure
North Vietnam17.81×Travel & Leisure
Phnom Penh13.97×Travel & Leisure
United States1.63×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Feng shui audience
TraitClusterScore
MindfulnessBALANCE1.73
Quality AwarenessPREMIUM1.58
TravellingTHRILL1.43
Design AffinityPREMIUM1.23
SpiritualityBALANCE1.16
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Feng shui
CountryShare
Vietnam13.1%
Japan9.8%
Taiwan9.3%

See Feng shui audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Feng shui have in United States?

Feng shui has an estimated audience of 1,842,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Feng shui fans?

77.6% of Feng shui fans are female, 22.4% are male, with an average age of 43.2 years.

Which brands do Feng shui fans like most?

Feng shui fans show strongest brand affinity for Pixiu (83.64×), VnExpress (25.82×), and Da Nang International Airport (26.84×) over the country average.

Where do Feng shui fans live in United States?

Feng shui fans in United States are most concentrated in California (reach 268,599), Texas (reach 175,105), and Florida (reach 127,880). These three regions account for the largest share of the active audience.

What other brands do Feng shui fans also like?

Beyond Feng shui itself, the audience over-indexes on VnExpress (25.82×), Da Nang International Airport (26.84×), South Vietnam (20.51×), and Kalimba (38.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Feng shui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.