Pixiu Audience in United States
Pixiu has an estimated audience of 258,721 people in United States. 58.5% are female, 41.5% are male, average age 35.7. Top regions: California, Texas, New York. Top brand affinities: Finnair, Google Maps, Feng shui, Capital One, Charmed.
The average Pixiu fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Google Maps, Feng shui, with strongest over-indexing on Finnair (675× the country average). Demographically, the Pixiu audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: POI
Demographics of Pixiu fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 35.7 |
| Estimated audience size | 258,721 |
Audience persona
The typical Pixiu fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,458 | 1.95× |
| Texas | 25,474 | 1.15× |
| New York | 17,544 | 1.21× |
| Florida | 16,763 | 0.96× |
| Washington | 8,656 | 1.67× |
| Georgia | 8,166 | 1.02× |
| Illinois | 7,791 | 0.9× |
| Pennsylvania | 7,203 | 0.83× |
| North Carolina | 6,912 | 0.89× |
| Virginia | 6,582 | 1.04× |
| Ohio | 6,425 | 0.81× |
| New Jersey | 6,256 | 0.95× |
| Massachusetts | 5,759 | 1.13× |
| Arizona | 5,251 | 0.99× |
| Michigan | 5,177 | 0.77× |
| Oregon | 4,434 | 1.5× |
| Nevada | 4,319 | 1.73× |
| Indiana | 4,195 | 0.89× |
| Maryland | 4,135 | 0.93× |
| Hawaii | 3,974 | 3.57× |
| Minnesota | 3,897 | 1.05× |
| Colorado | 3,859 | 0.95× |
| Tennessee | 3,688 | 0.71× |
| Missouri | 3,455 | 0.83× |
| Wisconsin | 3,272 | 0.84× |
| South Carolina | 3,018 | 0.78× |
| Kentucky | 2,852 | 0.88× |
| Oklahoma | 2,785 | 0.97× |
| Louisiana | 2,619 | 0.78× |
| Utah | 2,526 | 1.09× |
| Connecticut | 2,506 | 0.97× |
| Alabama | 2,187 | 0.6× |
| Kansas | 1,849 | 0.91× |
| Arkansas | 1,770 | 0.83× |
| Mississippi | 1,559 | 0.73× |
| Iowa | 1,505 | 0.71× |
| Idaho | 1,288 | 0.99× |
| New Mexico | 1,177 | 0.91× |
| Nebraska | 1,067 | 0.82× |
| New Hampshire | 913 | 0.9× |
| West Virginia | 787 | 0.65× |
| Maine | 768 | 0.83× |
| Rhode Island | 654 | 0.79× |
| Washington, District of Columbia | 625 | 0.8× |
| Alaska | 571 | 1.03× |
| Montana | 467 | 0.65× |
| Delaware | 459 | 0.64× |
| North Dakota | 448 | 0.84× |
| Vermont | 448 | 0.99× |
| South Dakota | 399 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Google Maps | 11.17× | Internet & Social Media |
| Feng shui | 61.4× | Health |
| Capital One | 8.62× | Business & Career |
| Charmed | 40.92× | Movies & TV |
| Indeed.com | 7.37× | Business & Career |
| CarGurus | 9.92× | Cars & Mobility |
| Jollibee | 15.92× | Food & Beverages |
| DeviantArt | 10.34× | Internet & Social Media |
| Billy Bob Thornton | 9.33× | Movies & TV |
| Apple Store | 8.42× | Shopping |
| Kendra Scott | 10.6× | Fashion & Accessoires |
| Circle K | 7.01× | Shopping |
| Jared Leto | 11.88× | Movies & TV |
| Jeff Bezos | 10.07× | Business & Career |
| Khan Academy | 7.15× | Business & Career |
| MetLife | 15.26× | Business & Career |
| Saturn (store) | 17.48× | Shopping |
| Powerball | 3.49× | Games |
| Pierce Brosnan | 9.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.84 |
| Travelling | THRILL | 1.93 |
| Price Sensitivity | PREMIUM | 1.76 |
| Mindfulness | BALANCE | 1.61 |
| Luxury Orientation | PREMIUM | 1.53 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 30.8% |
| Taiwan | 19.1% |
| United States | 8.3% |
See Pixiu audiences in other countries
More Fashion & Accessoires audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Pixiu have in United States?
Pixiu has an estimated audience of 258,721 people in United States, concentrated in California and Texas.
What is the gender split and age of Pixiu fans?
58.5% of Pixiu fans are female, 41.5% are male, with an average age of 35.7 years.
Which brands do Pixiu fans like most?
Pixiu fans show strongest brand affinity for Finnair (675×), Google Maps (11.17×), and Feng shui (61.4×) over the country average.
Where do Pixiu fans live in United States?
Pixiu fans in United States are most concentrated in California (reach 55,458), Texas (reach 25,474), and New York (reach 17,544). These three regions account for the largest share of the active audience.
What other brands do Pixiu fans also like?
Beyond Pixiu itself, the audience over-indexes on Google Maps (11.17×), Feng shui (61.4×), Capital One (8.62×), and Charmed (40.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pixiu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.