Rascasse Audience Intelligence

Pixiu Audience in United States

A data profile of the people who buy, follow and care about Pixiu in United States — modelled from more than twelve digital signal sources. Pixiu has an estimated audience of 258,721 people in United States.

#6386among POI in United States#1669in Fashion & Accessoires

The average Pixiu fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Feng shui, Traditional Chinese medicine, Powerball, with strongest over-indexing on Feng shui (83.64× the country average).

Demographically, the Pixiu audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixiu fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Feng shui.

Category: Fashion & Accessoires · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixiu profile in United States.

Audience size
259K
in United States
Gender
58.5%♀
41.5% male
Age
35.7
average years
Country rank
#51977
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pixiu fans

58.5% are female, 41.5% are male, average age 35.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Pixiu audience in United States
MetricValue
Female58.5%
Male41.5%
Average age35.7
Estimated audience size258,721
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Pixiu audience in United States
Age bracketShare%
16-1936%
20-2913%
30-3914%
40-4918%
50+17%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Pixiu audience comes from United States.

Worldwide audience distribution share by country for Pixiu
CountryShare
Thailand30.8%
Taiwan19.1%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixiu audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixiu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.69×
02California~50K1.83×
03Washington~8K1.54×
04Oregon~4K1.49×
05Nevada~4K1.47×
06New York~20K1.17×
07Texas~20K1.11×
08Alaska<1K1.09×
09Massachusetts~5K1.07×
10Arizona~6K1.05×
11Utah~2K1.03×
12Virginia~6K1.02×
13Idaho~1K1.02×
14Maryland~4K1.00×
15Minnesota~4K1.00×
16Vermont<1K0.98×
17Oklahoma~3K0.97×
18New Mexico~1K0.97×
19Georgia~8K0.96×
20North Dakota<1K0.96×
21Arkansas~2K0.95×
22Kansas~2K0.95×
23New Hampshire<1K0.95×
24Montana<1K0.95×
25Florida~20K0.94×
26Maine<1K0.94×
27Rhode Island<1K0.94×
28Louisiana~3K0.93×
29West Virginia~1K0.93×
30South Dakota<1K0.93×
31Colorado~4K0.92×
32Kentucky~3K0.92×
33Connecticut~2K0.92×
34Washington, District of Columbia<1K0.92×
35New Jersey~6K0.91×
36Nebraska~1K0.91×
37Delaware<1K0.91×
38Illinois~8K0.90×
39Mississippi~2K0.90×
40North Carolina~7K0.89×
41Missouri~4K0.89×
42Pennsylvania~8K0.88×
43Indiana~4K0.88×
44Wisconsin~3K0.87×
45Ohio~7K0.85×
46Alabama~3K0.85×
47Iowa~2K0.85×
48South Carolina~3K0.84×
49Michigan~6K0.82×
50Tennessee~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Pixiu, United States
0.81×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixiu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixiu audience
#·InterestCategoryAffinity×
01Feng shuiHealth83.64×
02Traditional Chinese medicineBusiness & Career15.92×
03Vietnam AirlinesTravel & Leisure13.22×
04Cathay PacificTravel & Leisure7.98×
05LuckHealth6.59×
06MagnesiumHealth4.95×
07PowerballGames3.47×
08Liga MXSports3.04×
09Life insuranceBusiness & Career2.80×
10Mega MillionsGames2.68×
11Valentine's DayKids & Family2.47×
12WholesaleFashion & Accessoires2.35×
13Health insuranceBusiness & Career2.12×
14Credit (finance)Business & Career2.06×
15Discounts and allowancesShopping1.88×
16GamblingGames1.80×
17NostalgiaHome & Garden1.72×
18Credit cardsBusiness & Career1.60×
19Skin careBeauty & Wellness1.58×
20The UPS StoreShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixiu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixiu audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.64×
TravellingTHRILL2.12×
IndividualismJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixiu audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.65×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pixiu have in United States?

Pixiu has an estimated audience of 258,721 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pixiu fans?

58.5% of Pixiu fans are female, 41.5% are male, with an average age of 35.7 years.

03

Which brands do Pixiu fans like most?

Pixiu fans show strongest brand affinity for Feng shui (83.64×), Traditional Chinese medicine (15.92×), and Powerball (3.47×) over the country average.

04

Where do Pixiu fans live in United States?

Pixiu fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pixiu fans also like?

Beyond Pixiu itself, the audience over-indexes on Traditional Chinese medicine (15.92×), Powerball (3.47×), Luck (6.59×), and Life insurance (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pixiu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixiu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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