Overseas Vietnamese Audience in United States

Overseas Vietnamese has an estimated audience of 651,816 people in United States. 46.2% are female, 53.8% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Confucianism, Coppa Italia, Cambodia, Malaysia, Indeed.com.

The average Overseas Vietnamese fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (340× the country average). Demographically, the Overseas Vietnamese audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Overseas Vietnamese fans

Demographic split for Overseas Vietnamese audience in United States
MetricValue
Female46.2%
Male53.8%
Average age43.7
Estimated audience size651,816

Audience persona

The typical Overseas Vietnamese fan in United States is balanced, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Overseas Vietnamese in United States
RegionReachAffinity
California81,2111.13×
Texas26,1230.47×
New York16,4840.45×
Florida11,3250.26×
Washington10,8200.83×
Massachusetts8,4090.65×
Georgia8,2600.41×
Virginia7,9590.5×
Illinois7,7740.36×
Mississippi7,4161.38×
Pennsylvania7,0450.32×
Louisiana6,5940.78×
Arkansas6,5881.23×
Oklahoma6,4430.89×
Kentucky6,3410.78×
Alabama6,1380.67×
North Carolina6,1360.31×
Alaska6,1094.38×
Tennessee5,8470.45×
South Carolina5,8050.59×
Indiana5,6560.48×
Kansas5,6551.1×
Idaho5,6531.73×
New Jersey5,5300.33×
Missouri5,4780.52×
Arizona5,4110.41×
Hawaii5,4011.93×
Iowa5,3681×
Ohio5,2380.26×
Michigan5,2150.31×
Wisconsin5,1870.53×
New Hampshire5,0441.96×
Nebraska4,9401.51×
Connecticut4,9320.75×
New Mexico4,9141.5×
Nevada4,8980.78×
Rhode Island4,8712.35×
Maine4,8682.08×
Oregon4,8350.65×
Utah4,8060.82×
Vermont4,7914.19×
Maryland4,7510.42×
Minnesota4,6340.5×
Colorado4,4650.43×
Washington, District of Columbia3,1501.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overseas Vietnamese audience
BrandAffinityCategory
Confucianism340×Politics & Society
Coppa Italia352.94×Sports
Cambodia30.04×Travel & Leisure
Malaysia21.08×Travel & Leisure
Indeed.com5.16×Business & Career
K.R.C. Genk121.24×Sports
Capital One4.24×Business & Career
Vietnam11.9×Travel & Leisure
Google Maps3.83×Internet & Social Media
Astro (Malaysian satellite television)20×Movies & TV
Jollibee9.36×Food & Beverages
Diary5.61×Kids & Family
Furla31.76×Fashion & Accessoires
Singapore8.85×Travel & Leisure
Uniqlo6.14×Shopping
Apple Store5.62×Shopping
Buddhism6.98×Health
North Korea7.77×Travel & Leisure
Google News3.95×News
Alexandra Daddario6.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overseas Vietnamese audience
TraitClusterScore
SpiritualityBALANCE1.82
PatriotismCONSERVATISM1.71
Quality AwarenessPREMIUM1.44
Luxury OrientationPREMIUM1.43
TravellingTHRILL1.38
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Overseas Vietnamese
CountryShare
Vietnam68.0%
Japan8.9%
United States8.3%

See Overseas Vietnamese audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Overseas Vietnamese have in United States?

Overseas Vietnamese has an estimated audience of 651,816 people in United States, concentrated in California and Texas.

What is the gender split and age of Overseas Vietnamese fans?

46.2% of Overseas Vietnamese fans are female, 53.8% are male, with an average age of 43.7 years.

Which brands do Overseas Vietnamese fans like most?

Overseas Vietnamese fans show strongest brand affinity for Confucianism (340×), Coppa Italia (352.94×), and Cambodia (30.04×) over the country average.

Where do Overseas Vietnamese fans live in United States?

Overseas Vietnamese fans in United States are most concentrated in California (reach 81,211), Texas (reach 26,123), and New York (reach 16,484). These three regions account for the largest share of the active audience.

What other brands do Overseas Vietnamese fans also like?

Beyond Overseas Vietnamese itself, the audience over-indexes on Coppa Italia (352.94×), Cambodia (30.04×), Malaysia (21.08×), and Indeed.com (5.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overseas Vietnamese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.